Marketing Chapters 4,5,6
A focus group is Marketers who develop a survey A list of specific questions to be included in a survey A small number of people who meet to discuss an issue The group of people marketers persuade to buy products or services
A small number of people who meet to discuss an issue
A planned set of questions to which individuals or groups of people respond is A random sample A marketing research report A survey A target market
A survey
Information collected by scanners at a grocery store is used Adjust inventory records Make change Describe available products Contact customers
Adjust inventory records
To make effective marketing decisions, marketers need information about Consumers Competition The marketing mix All of the above
All of the above
When researchers write a survey, they can force a respondent to choose an existing answer rather than develop their own answer by asking a Short answer Objective question Open-ended question Closed-ended question
Closed-ended question
A set of beliefs or attitudes passed from generation to generation are Personality characteristics Culture Social Class Reference group
Culture
Maslow's hierarchy of needs include Esteem Pleasure Skill All of the above
Esteem
Gaining Respect and recognition from others satisfies Self actualization needs Security needs Esteem needs All of the above
Esteem needs
A channel of distribution moves materials from consumers to manufacturers
False
A consumer evaluates the choices that are available after identifying possible solutions
False
Companies that use the marketing concept do not focus on specific groups of customers, but rather on all consumers in general
False
Customers needs remain the same over time
False
Emotional buying motives consumers have little influence on a purchase decision
False
Experiments are used more often in marketing research than surveys or observations
False
In a limited- competition situation, it is not important for marketers to pay attention to the effectiveness of their marketing mix elements
False
Internal information is gathered from researching competitors
False
Manufacturers are responsible for most final pricing decisions
False
Marketers try to discourage brand loyalty
False
Marketing is most effective for new or small businesses that can respond quickly to changes in the market or economy
False
Marketing is most effective when it is not combined with other business activities
False
Meeting your physiological needs is optional
False
Most businesses try to satisfy the needs and wants of all possible consumers to attract more customers
False
Spending money on marketing reduces a company's profit in the long run
False
Survey questions should encourage the respondent to answer a certain way
False
The marketing mix elements all act independently of each other
False
Understanding and meeting consumer needs is easy to do because consumers basically have the same needs
False
When direct channels of distribution are used, producers and manufacturers rely on other businesses to deliver products
False
The hierarchy of human needs was developed by alexander graham bell
False, Maslows
Loyalty is a rational buying motive
False, Patronage
A business that believes in the marketing concept basses their planning on increasing sales
False, customer satisfaction
Most of today's consumers are not well informed
False, more informed than ever
Business people usually base purchases on patronage motives
False, rational motives
The first step in making a decision is determining alternative solutions to the problem
False, recognize problem
Consumers using the products and services of a monopoly business are usually satisfied
False, unsatisfied
For managers and other decision-makers, the most important part of a marketing information system is the Output Input Analysis Research
Output
If you shop in the same store your parents shopped, your motivation for choosing the same retailer is Rational Emotional Patronage Fear
Patronage
So businesses have less competition they encourage Patronage motives Emotional motives Rational motives All of the above
Patronage motives
A well-defined, enduring pattern of behavior is referred to as Habit Consumer behavior Personality Emotional Motivation
Personality
Which element of the marketing mix do producers and manufacturers pay most attention to? Distribution Product Pricing Promotion
Product
A procedure in which everyone in the population has an equal chance of being selected in the sample is A focus group A target market Random sampling Market research study
Random Sampling
Information already collected for another purpose that can be used to solve the current problem is Research data Secondary Data Primary Data Data Analysis
Secondary Data
The third level in the hierarchy of needs is Social Security Esteem Physiological
Social
The lifestyle, values and beliefs that are common to a group of people are known as A reference group Culture Consumer Behavior Social Class
Social Class
When the same purchase decisions is repeated again and again The decision becomes routine Each decision is unique Consumers follow all of the same steps to make the same decision Consumers never have to determine a new purchase solution
The decision becomes routine
A consumer may be aware of products but not make purchase until a need exists
True
A decision can be evaluated by determining the satisfaction it delivered
True
A single product can fulfill more than one need
True
Advertisers can use fear to motivate consumers to buy
True
Businesses not prepared for competition have a difficult time staying in the market
True
Businesses often fail because they do not understand and use the marketing concept
True
Companies which have a production philosophy do not believe in marketing research
True
Many businesses reduce marketing efforts when faced with financial problems
True
Marketing and product planning should occur at the same time
True
Marketing information can come from international sources, external sources, and marketing research
True
Marketing research can help a business solve problems
True
Marketing strategies are developed as a part of the overall business plans
True
Most service businesses do not use a channel of distribution
True
Researchers can collect information by observing the behavior of a participant
True
Successful Businesses continually consider consumers wants and needs
True
The most difficult type of competition businesses face is a market in which businesses compete with others offering very similar products.
True
Without the marketing concept, a business will develop a product or service and then decide how to market it
True
various consumer groups may have different needs
True
Once consumers needs are met, they can pay more attention to their wants
Ture
Your reference group determines The money you have available for purchase Your neighborhood Your values and attitudes All of the above
Your values and attitudes
In the decision-making process, the evaluation of alternatives include Summarizing the information Ranking the alternatives Both of these Neither of these
both of these