Marketing Chapters 4,5,6

A focus group is Marketers who develop a survey A list of specific questions to be included in a survey A small number of people who meet to discuss an issue The group of people marketers persuade to buy products or services

A small number of people who meet to discuss an issue

A planned set of questions to which individuals or groups of people respond is A random sample A marketing research report A survey A target market

A survey

Information collected by scanners at a grocery store is used Adjust inventory records Make change Describe available products Contact customers

Adjust inventory records

To make effective marketing decisions, marketers need information about Consumers Competition The marketing mix All of the above

All of the above

When researchers write a survey, they can force a respondent to choose an existing answer rather than develop their own answer by asking a Short answer Objective question Open-ended question Closed-ended question

Closed-ended question

A set of beliefs or attitudes passed from generation to generation are Personality characteristics Culture Social Class Reference group

Culture

Maslow's hierarchy of needs include Esteem Pleasure Skill All of the above

Esteem

Gaining Respect and recognition from others satisfies Self actualization needs Security needs Esteem needs All of the above

Esteem needs

A channel of distribution moves materials from consumers to manufacturers

False

A consumer evaluates the choices that are available after identifying possible solutions

False

Companies that use the marketing concept do not focus on specific groups of customers, but rather on all consumers in general

False

Customers needs remain the same over time

False

Emotional buying motives consumers have little influence on a purchase decision

False

Experiments are used more often in marketing research than surveys or observations

False

In a limited- competition situation, it is not important for marketers to pay attention to the effectiveness of their marketing mix elements

False

Internal information is gathered from researching competitors

False

Manufacturers are responsible for most final pricing decisions

False

Marketers try to discourage brand loyalty

False

Marketing is most effective for new or small businesses that can respond quickly to changes in the market or economy

False

Marketing is most effective when it is not combined with other business activities

False

Meeting your physiological needs is optional

False

Most businesses try to satisfy the needs and wants of all possible consumers to attract more customers

False

Spending money on marketing reduces a company's profit in the long run

False

Survey questions should encourage the respondent to answer a certain way

False

The marketing mix elements all act independently of each other

False

Understanding and meeting consumer needs is easy to do because consumers basically have the same needs

False

When direct channels of distribution are used, producers and manufacturers rely on other businesses to deliver products

False

The hierarchy of human needs was developed by alexander graham bell

False, Maslows

Loyalty is a rational buying motive

False, Patronage

A business that believes in the marketing concept basses their planning on increasing sales

False, customer satisfaction

Most of today's consumers are not well informed

False, more informed than ever

Business people usually base purchases on patronage motives

False, rational motives

The first step in making a decision is determining alternative solutions to the problem

False, recognize problem

Consumers using the products and services of a monopoly business are usually satisfied

False, unsatisfied

For managers and other decision-makers, the most important part of a marketing information system is the Output Input Analysis Research

Output

If you shop in the same store your parents shopped, your motivation for choosing the same retailer is Rational Emotional Patronage Fear

Patronage

So businesses have less competition they encourage Patronage motives Emotional motives Rational motives All of the above

Patronage motives

A well-defined, enduring pattern of behavior is referred to as Habit Consumer behavior Personality Emotional Motivation

Personality

Which element of the marketing mix do producers and manufacturers pay most attention to? Distribution Product Pricing Promotion

Product

A procedure in which everyone in the population has an equal chance of being selected in the sample is A focus group A target market Random sampling Market research study

Random Sampling

Information already collected for another purpose that can be used to solve the current problem is Research data Secondary Data Primary Data Data Analysis

Secondary Data

The third level in the hierarchy of needs is Social Security Esteem Physiological

Social

The lifestyle, values and beliefs that are common to a group of people are known as A reference group Culture Consumer Behavior Social Class

Social Class

When the same purchase decisions is repeated again and again The decision becomes routine Each decision is unique Consumers follow all of the same steps to make the same decision Consumers never have to determine a new purchase solution

The decision becomes routine

A consumer may be aware of products but not make purchase until a need exists

True

A decision can be evaluated by determining the satisfaction it delivered

True

A single product can fulfill more than one need

True

Advertisers can use fear to motivate consumers to buy

True

Businesses not prepared for competition have a difficult time staying in the market

True

Businesses often fail because they do not understand and use the marketing concept

True

Companies which have a production philosophy do not believe in marketing research

True

Many businesses reduce marketing efforts when faced with financial problems

True

Marketing and product planning should occur at the same time

True

Marketing information can come from international sources, external sources, and marketing research

True

Marketing research can help a business solve problems

True

Marketing strategies are developed as a part of the overall business plans

True

Most service businesses do not use a channel of distribution

True

Researchers can collect information by observing the behavior of a participant

True

Successful Businesses continually consider consumers wants and needs

True

The most difficult type of competition businesses face is a market in which businesses compete with others offering very similar products.

True

Without the marketing concept, a business will develop a product or service and then decide how to market it

True

various consumer groups may have different needs

True

Once consumers needs are met, they can pay more attention to their wants

Ture

Your reference group determines The money you have available for purchase Your neighborhood Your values and attitudes All of the above

Your values and attitudes

In the decision-making process, the evaluation of alternatives include Summarizing the information Ranking the alternatives Both of these Neither of these

both of these