Marketing Cluster DECA 2017 Exam (incorrrect answers)
A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it __________
violates antitrust laws
Which of the following is a product strategy that marketers devise using available data:
what level of customer service to provide
Which of the following would be out of place in a follow-up letter after a job interview:
a question about salary or benefits
The process of coding is part of which step of the marketing research process?
analysis
Which of the following is an idea-generation technique that uses programmed thinking:
attribute listing
Which of the following job duties belong to a person who works in corporate finance:
budgeting, financial planning, and implementing capital structure
Which of the following is considered an external cause of business cycles:
climatic changes
Levels of inflation and unemployment are factors that affect __________ in the world market.
competition
A nation's currency exchange rate is likely to increase when __________
consumer confidence is high
Accounting computer software programs increase the efficiency of accounting activities because they are used to __________
create invoices and record customer payments
Product bundling is an effective method to sell goods and services because it __________
creates a sense of value for the customer
A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information?
customer analysis
People are usually the most important resource because they are the ones who will __________
do the work
Which of the following is a form of qualitative research?
focus group
What production activity evaluates products to make sure that the products the business produces meet certain quality standards?
follow-up
A technique that is helpful in developing self-understanding is keeping a personal diary. You should use the diary to __________
identify the patterns of your behavior
According to the Keynesian theory of unemployment, the best solution for unemployment is to __________
increase demand
Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on __________
occasion response
Colleen, a mid-level manager, has the kind of personality and communication skills that can motivate others to work toward the company's goals. Colleen can make the best use of these skills in which management function?
organizing
Which of the following is categorized as owner's equity on a company's balance sheet:
retained earnings
Which of the following elements is part of a business's external environment?
tax code
What is the relationship between shareholders and the board of directors?
the shareholders make decisions for the board of directors
Which of the following is the most important reason for creating a written plan for a marketing-research project:
to keep the product on track
Trade publications are used by businesses for which of the following reasons:
to obtain up-to-date information
An example of a trade organization is the __________
American Management Association
Which of the following statements regarding internal control systems is true:
internal controls are a component of enterprise risk management
Which of the following is a true statement regarding information management:
it's necessary for making even small business decisions
The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n) __________
leading question
Knowing your personal strengths and weaknesses helps you to __________
make informed decisions about your future
Copylt Printing Company employs several delivery drivers. Last year, the local police cited two of the company's new drivers for causing accidents that resulted in passenger injuries and vehicular damage. The printing company later discovered that the drivers were cited for numerous traffic violations while employed for other companies. To avoid hiring unsafe drivers in the future, the company should __________
mandate drug testing for all employees on a monthly basis
Which of the following is a type of simple written report that usually is distributed to employees withing a business?
memorandum
Which of the following should you do when preparing your letter of application:
mention any mutual contacts you have
Good governance is most likely to make a company's investment decisions __________
more vulnerable to outside risk