Marketing Cluster DECA 2017 Exam (incorrrect answers)

A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it __________

violates antitrust laws

Which of the following is a product strategy that marketers devise using available data:

what level of customer service to provide

Which of the following would be out of place in a follow-up letter after a job interview:

a question about salary or benefits

The process of coding is part of which step of the marketing research process?

analysis

Which of the following is an idea-generation technique that uses programmed thinking:

attribute listing

Which of the following job duties belong to a person who works in corporate finance:

budgeting, financial planning, and implementing capital structure

Which of the following is considered an external cause of business cycles:

climatic changes

Levels of inflation and unemployment are factors that affect __________ in the world market.

competition

A nation's currency exchange rate is likely to increase when __________

consumer confidence is high

Accounting computer software programs increase the efficiency of accounting activities because they are used to __________

create invoices and record customer payments

Product bundling is an effective method to sell goods and services because it __________

creates a sense of value for the customer

A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information?

customer analysis

People are usually the most important resource because they are the ones who will __________

do the work

Which of the following is a form of qualitative research?

focus group

What production activity evaluates products to make sure that the products the business produces meet certain quality standards?

follow-up

A technique that is helpful in developing self-understanding is keeping a personal diary. You should use the diary to __________

identify the patterns of your behavior

According to the Keynesian theory of unemployment, the best solution for unemployment is to __________

increase demand

Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on __________

occasion response

Colleen, a mid-level manager, has the kind of personality and communication skills that can motivate others to work toward the company's goals. Colleen can make the best use of these skills in which management function?

organizing

Which of the following is categorized as owner's equity on a company's balance sheet:

retained earnings

Which of the following elements is part of a business's external environment?

tax code

What is the relationship between shareholders and the board of directors?

the shareholders make decisions for the board of directors

Which of the following is the most important reason for creating a written plan for a marketing-research project:

to keep the product on track

Trade publications are used by businesses for which of the following reasons:

to obtain up-to-date information

An example of a trade organization is the __________

American Management Association

Which of the following statements regarding internal control systems is true:

internal controls are a component of enterprise risk management

Which of the following is a true statement regarding information management:

it's necessary for making even small business decisions

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n) __________

leading question

Knowing your personal strengths and weaknesses helps you to __________

make informed decisions about your future

Copylt Printing Company employs several delivery drivers. Last year, the local police cited two of the company's new drivers for causing accidents that resulted in passenger injuries and vehicular damage. The printing company later discovered that the drivers were cited for numerous traffic violations while employed for other companies. To avoid hiring unsafe drivers in the future, the company should __________

mandate drug testing for all employees on a monthly basis

Which of the following is a type of simple written report that usually is distributed to employees withing a business?

memorandum

Which of the following should you do when preparing your letter of application:

mention any mutual contacts you have

Good governance is most likely to make a company's investment decisions __________

more vulnerable to outside risk