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marketing exam 2

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Assume that Coca-Cola has a manager for Powerade, a manager for Coca-Cola, a manager for Frito-Lay, and a manager for Oatmeal. What types of managers are these?

brand managers

The Double-A of American Airlines, the peacock of NBC, and the apple with a missing bite of Apple are examples of a _______.

brand mark

Which of the following is not one of the main uses of labeling?

encourage multiple purchases

nike shoes are standardized worldwide. this is likely an example of what?

globalization

Which of the following is true about the North American Industry Classification System (NAICS)?

information is comprehensive and up to date

what combination would a ford most likely fit?

practical and conservative

The internet is often called a _______ medium because users determine which websites they are going to view.

pull

in australia coca-cola launched mother, an energy drink. however, most people did not like the taste. rather than introducing an entirely new product, coca-cola decided to reposition the product. it reformulated the mother drink and re-released it with a new marketing campaign. which of the following slogans should coca-cola use to signal to consumers that its mother drink has been repositioned?

"New mother--tastes nothing like the old one"

Which of the following best characterizes the problem recognition stage of the buying decision process?

Buyer recognizes a discrepancy between a desired state and an actual condition

Which of the following does not apply to shopping products?

Consumers are typically unaware of the product until they see it online or in a store.

Experiential or symbolic benefits are most important to which of the following?

Disney World

amy is a renowned food blogger. she is sent a free mixer from kitchenaid and is paid to promote the brand on social media. as is required by the ________, amy clearly discloses her relationship with the brand by using #ad on all her content.

FTC

switzerland is much smaller than the united states but its population density is much greater. although switzerland's GDP is much smaller than the US's GDP, its ________ is slightly higher.

GDP per capita

Your company is preparing to launch a new product next month. Since you are leading the launch effort, you have called a meeting of all stakeholders to discuss how the product should be positioned in the market. You acknowledge that the product will carry a higher price than competing products, but all the independent rating agencies have concluded that the product has superior performance characteristics relative to its competing brands. Which of the following bases for positioning should you use for this product?

Head-to-head competition should be the basis for positioning the product.

Which of the following represents a limitation of the North American Industry Classification System (NAICS)?

It is best used with other types of data to determine how many and which customers a marketer can reach.

Which of the following is not a benefit to a franchisor such as Kentucky Fried Chicken (KFC) in expanding into international markets?

KFC has decreased penetration in global markets.

An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, these pencils would be considered what type of product?

MRO supplies

Which of the following is true about the European Union?

The European Union was established to promote free trade among its members.

What happens in a reverse auction?

The buyer invites businesses to bid to supply the specified good or service in competition with each other.

Roots is a popular clothing brand with retail stores in Canada and is considering expanding its stores into the United States and Mexico. Which of the following would facilitate the expansion of Roots?

US-Canada-Mexico Agreement (USMCA)

What is the primary distinction between a line extension and a product modification?

With a line extension, the original product remains in the product line, but in a product modification, the original product is replaced by the new product.

a blog

A recently married couple purchased a new home. Their purchase of _______ is classified as limited decision-making behavior, but they would use extended decision making to purchase _______.

a coffee maker; a home theater system

midwestern sealants & coatings wants to expand into new geographic areas within the US to find more customers for its sealants and industrial paints. to identify prospects, it needs to locate potential business customers by industry classification numbers. determine their locations, and develop lists of potential customers by desired geographic area and identify prospects' name, location, sales volume, number of employees, type of products handled, names of chief executives, and other pertinent information. where would you suggest midwestern turn?

a commercial data service such as dun & bradstreet

Despite his daughter's urging, Fred refuses to purchase a flat-screen television. His old, boxy television is working just fine, according to him. Fred is likely _______.

a laggard

zynga creates games that are downloaded to mobile devices. what type of software is this?

a mobile application

DVD players have been declining for years. Recognizing that DVD players are a thing of the past, those who manufactured DVD players have not attempted to make any changes but are letting them live out the remainder of their lives. The makers of DVD players have new technology to explore and do not want to waste resources trying to prolong the life of an obsolete technology. This is an example of _______.

a phase-out

Ben is a double major pursuing degrees in both Finance and Marketing. He is interested in obtaining a position as a personal financial advisor after graduation and is interning with a global financial services company. During his internship, he observes that the most successful advisors wear white shirts, dress very conservatively, and read The Wall Street Journal to stay up to date with the latest business and world news. Ben starts to read The Wall Street Journal too and modifies his dress and grooming style to be more like the representatives he admires. Ben is influenced by _______.

a reference group

Pawn Stars is a popular television show airing on the History Channel that features an interesting cast of characters and real-life consumers who visit the pawnshop with the hopes of selling their items and negotiating a fair trade with the owners or employees. The show has become so popular that the History Channel has created a special digital marketing presence, including a website, where fans can purchase t-shirts and other memorabilia from the store as well as items for sale in the store. The website also asks visitors to register with Facebook or provide an e-mail address, so the Pawn Stars team can provide updates about upcoming shows or games. Visitors to the Pawn Stars website can access a wealth of information about the show, its major characters, and items that are available for sale. The History Channel and the Pawn Stars marketing team can also glean a wealth of information about the consumers who visit the Pawn Stars website, such as their interests and geographic location. This is an example of the _______ characteristic of online media.

accessibility

Amazon is considered one of the best digital marketers and is known for establishing relationships with customers. The company typically asks website visitors to register and opt-in to receiving e-mail communication and other offers. Thus, Amazon can identify visitors to its site before they make a purchase. Amazon is utilizing the _______ feature of online media.

addressability

osvaldo works for a firm that wants to use digital networking sites such as facebook, blogs, review sites, and more to target consumers on a global scale. recently, his firm has expanded into a foreign market. osvaldo has looked at the market and has found that the majority of the population is active on the internet. he is looking for the least expensive way to target these customers. if osvaldo were to have cookies installed on the users' computers, they would be able to detect when the user revisits the site. this demonstrates which of the following characteristics of digital marketing?

addressability

in australia coca-cola launched mother, an energy drink. however, most people did not like the taste. rather than introducing an entirely new product, coca-cola decided to reposition the product. it reformulated the mother drink and re-released it with a new marketing campaign. in repositioning the product, coca-cola changed the taste of the product. it also changed the look of the product with a larger can size and different colors. this is an example of a ________ modification

aesthetic

which of the following is an example of derived demand?

an increase in coffee drinking is prompting coffee shops to order more coffee grinders.

felipe is out shopping for a motorcycle. he sees a motorcycle he really likes, but he seems to remember reading something about its gas mileage. he racks his brain trying to remember but is unable to recall the information. he therefore decides to come back another day. he goes home and researches the motorcycle on the internet. during his information search, felipe performed _________ and then ____________.

an internal search; an external search

global firms used advanced _______ to target markets, develop social media, track products in the supply chain, and enable robots and drones to perform tasks that provide customer service

analytics

Walgreen's created a(n)______ that consumers can download to their smartphones. Customers can refill prescriptions, set pill reminders, print photos, and create shopping lists easily. It also links to their rewards system, Balance Rewards.

application

Pringles is planning to release two limited-edition flavors for a two-month period this fall, Cinnamon Sugar and Spicy Sriracha. Pringles would like to use a qualitative metric to determine which flavor is more popular. Which of the following should they use?

ask customers to tweet their opinions about the flavors

aspirational reference group

companies often use celebrities popular with their target market to promote their products. in this case, the celebrities represent a _________.

aspirational reference group

foster works for a company that sells dungeons and dragons miniatures. he was tasked with improving the performance of the company's website and increasing web sales. several months ago, foster implemented google analytics to monitor the company's web traffic. foster is interested to know which products have the most views. which section should he refer to in his google analytics account?

behavior

Shannon Griffin owns a fishing and outdoor specialty store in southern Louisiana and caters to locals and tourists who want to spend time fishing, kayaking, or biking. In addition to her website and Facebook presence, she writes a _______ where she can share her personal perspective about life on the bayous, photos, and recipes. She enjoys the opportunity to interact with other internet users.

blog

Logitech is a computer peripherals company that was founded in Switzerland in 1981. From the outset, the founders realized they would need to expand internationally if they wanted to compete in the market. Soon it had offices and/or factories in Switzerland, Taiwan, China, the United States, and Ireland. Its corporate headquarters is in Silicon Valley, but it maintains a factory in China. Eight years after it was founded, Logitech had captured 30 percent of the market share in the computer peripherals industry. Logitech would most likely be categorized as a _______ firm.

born global

spotify is a digital music service based in sweden. spotify was created when music industry revenue was in decline. from the start, spotify intended to be an international music streaming service, securing agreements with the four largest US record labels. spotify quickly ramped up international expansion. spotify would most likely be categorized as an __________ firm.

born global

Companies that are described as _______ were founded with the knowledge and resources to expedite their commitment and investment in the global marketplace and typically represent small technology-based firms that earn as much as 70 percent of their sales outside their domestic home market.

born globals

If Ruth were hired by Procter & Gamble and given total marketing responsibility over Tide Free and Gentle Liquid Laundry Detergent, she would hold the position of _______ manager.

brand

When Dyson, best known for its revolutionary vacuum cleaner, introduced the Dyson Supersonic hair dryer, it used _______.

brand extension

Oculus, acquired by Facebook, is involved in virtual reality. Its Oculus Rift product is a virtual reality headset released to the public in 2016. Retailers including Best Buy sell the Oculus Rift for approximately $400. A few competitors have emerged to challenge Oculus Rift, including the HTC Vive, Samsung Gear, and Zeiss VR One Plus. in terms of brand loyalty, at this stage of the product life most consumers will probably have ______ for the oculus rift

brand recognition

A group of managers has been assigned the task of developing a new product. They are now in the process of determining a product idea's potential contribution to the firm's sales and profits. The managers are at what stage of the new-product development process?

business analysis

U.S. Foods provides food products to institutions such as hospitals, nursing homes, schools, and large companies that offer food services. The director of foodservice is the only person at St. Joseph hospital who has the authority to sign contracts and is meeting with the account executive from U.S. Foods, who is providing some information about new products that could be added to the hospital menu for patients and guests. The director of foodservice recommends that the account executive meet with the chef to discuss which new products the chef would like added to the order. The director of foodservice believes that the chef should have the ability to determine what food products he would like to offer. In this case, the director of foodservice is acting as a _______, while the chef is a(n) _______ member of the buying team.

buyer; decider

buyer; infuencer

which of the following would be an example of accessory equipment?

calculator

what can industry classification systems do for the marketer?

categorize organizations consistently into groups based on such factors as the types of goods and services provided

Most wine comes in similarly shaped bottles or, occasionally, boxes. However, Stack Wine offers its wine in four-pack cups. While a traditional winemaker is likely to adopt _______ packaging, Stack Wine has adopted _______ packaging.

category-consistent; innovative

Jamie works as a salesperson at a car dealership. He takes his sales very seriously. After selling a car to a customer, he waits two weeks and then calls the customer to see how they like their new car. He tries to reinforce the fact that they made a smart investment and that the dealership is there for any problems they might have. Jamie is attempting to reduce ________________.

cognitive dissonance

Salome recently purchased a Keurig coffee maker and thought she would really enjoy the variety of different K-cups for tea, coffee, or hot chocolate. However, she is wondering whether she should have purchased an espresso machine instead of the Keurig. What phenomenon is Salome experiencing?

cognitive dissonance

The Amazon Echo is a voice-enabled wireless speaker. It has been in development since 2010. In 2014 it was released only to Amazon Prime members for purchase. In 2015 it expanded and became available in stores nationwide. What stage in the product development process was Amazon Echo in 2015?

commercialization

in the EU, some people claim that Google restricts advertisements sold by other companies and pre-installs its search engine as a default on mobile devices. this concern is most likely related to ________.

competitive forces

Nari works in the production department for a manufacturer of coffee equipment. A new promising product idea the company is considering involves the development of simple pour-over coffee makers. These coffee makers would be made of wood with a cotton drip bag, similar to what is known in Costa Rica as chorreadores. Nari's firm thinks this type of product can catch on in the United States because they are exotic and environmentally friendly. nari is working with a team to determine the feasibility of the product. together with her team, she shows a small group of avid coffee customers a written description as well as a photo of the proposed product. she hopes to determine whether they would buy the product and what they think about it. nari and her team are at what stage in the product development process?

concept testing

The new product team at a clothing manufacturer has generated many ideas for styles of new clothes and assessed whether the new clothes are consistent with the manufacturer's objectives and resources. During the assessment, several new ideas were rejected. The next step in the new-product development process is _______.

concept testing

which is the best way to handle the deletion of a product?

conducting a review to determine its impact on the overall product mix

a company that produces blood glucose meters created an online forum where people can interact and ask questions about the company's products. luciana loves to participate in online forums and is a long-time user of the company's products, so she joins and often reads and comments on other people's posts. this ability luciana has to communicate with other consumers and the company through this online forum is an example of what characteristic?

connectivity

Rayana enjoys cycling and is in the market for a new bicycle. She is fairly knowledgeable about bikes and knows most of the major brands, such as Trek, Cannondale, Specialized, and Giant, and will likely purchase one of these brands. These four brands are part of Rayana's _______ set.

consideration

aleksi has made the decision that it is time to purchase a condo. his apartment is too small, and he is tired of paying rent. his price range is between $200,000 and $250,000. he would like to purchase a condo that is within a half hour of his work. with these criteria set in mind, he sets out to search for his ideal home. suppose that after an extensive search aleksi has narrowed down his decision to three condos. all fall within his price range, and all of them are in a desirable location in town. these three condos are now a part of aleksi's ________.

consideration set

Miles recently stayed at the Hyatt. He loved the experience. The staff was so nice, and the rooms were clean. The concierge was extremely helpful. He decided to stay there when he returned on his next business trip. However, the next time he stayed there, there were different staff members who were not very friendly or helpful. Also, the housekeeping staff did not change the towels in his room. The only thing he found to be the same was the concierge. This Hyatt seems to lack _______.

consistency of quality

kaya bought a $300 dress for homecoming. she wore it to homecoming and had a great time. however, afterwards she decided she did not want the dress. she returned it for a full refund. the cashier did not ask about the missing tags. this is an example of _________.

consumer fraud

using fraudulently obtained credit cards, debit cards, checks, or bank accounts and making false insurance claims are examples of __________.

consumer fraud

Rental car companies keep records of customers on a "do not rent" list. Often, these are customers who have been rude or verbally abusive to employees. This is an example of managing _______.

consumer misbehavior

Buckyballs was marketed as a desk toy made up of small magnetic spheres. Adults could play with the magnetic spheres and create different shapes. Labeling on Buckyballs packaging clearly stated that this product should be kept away from children. As concerns for safety grew, Buckyballs placed even more warning labels on the packaging. Despite this fact, thousands of children who thought the magnets were candy ingested them. The magnets could cause fatal complications inside the body. If more than one was swallowed, they could attract one another inside the stomach, creating tearing and other complications. Despite all the warnings, the Consumer Product Safety Commission ruled the product was too dangerous and filed a lawsuit. Though Buckyballs magnets were discontinued, they have since returned under the name Zen Magnets. how should buckyballs classify?

consumer product

Mingzhu enjoys taking her daughter grocery shopping with her and often gives her daughter some items to find in the store. Mingzhu's daughter knows the brands that the family likes—for example, they like Coke versus Pepsi, Crest versus Colgate, and Cheer versus Tide. Mingzhu's daughter is engaged in the process of _______ through the shopping process.

consumer socialization

Logitech is a computer peripherals company that was founded in Switzerland in 1981. From the outset, the founders realized they would need to expand internationally if they wanted to compete in the market. Soon it had offices and/or factories in Switzerland, Taiwan, China, the United States, and Ireland. Its corporate headquarters is in Silicon Valley, but it maintains a factory in China. Eight years after it was founded, Logitech had captured 30 percent of the market share in the computer peripherals industry. Refer to Scenario 8.1. Logitech has many of its products built in China using third parties. However, it has also built its own factories to protect some of its manufacturing trade secrets. Logitech uses a combination of _______ and _______ when manufacturing products.

contract manufacturing; direct ownership

Companies such as ULTA Beauty often utilize sweepstakes and games to generate customer visits to the website. However, the _______ characteristic of online media ensures that customers can select which websites they visit and how they wish to engage with the marketer.

control

Tide Pods was developed to revolutionize the detergent industry and spark new interest in Tide laundry detergent. The pods launched with much fanfare. Customers like the pods because they are less messy and more concentrated than liquid detergent. Originally, the pods were placed in a clear packaging. Other competitors have also released detergent pods due to their popularity. However, since its release there have thousands of incidents with children ingesting the pods and mistaking them as candy. Because of their higher concentration, ingesting the pods can do severe damage and has even led to deaths. Procter & Gamble responded by changing the packaging so that it is no longer transparent. It also made the packages harder to open. tide pods would most likely be classified as a _________ product. however, suppose a hotel uses tide pods to wash its sheets and towels. in this case, tide pods would be classified as ________.

convenience; MRO supplies

foster works for a company that sells dungeons and dragons miniatures. he was tasked with improving the performance of the company's website and increasing web sales. several months ago, foster implemented google analytics to monitor the company's web traffic. foster creates a popup window that asks for users to sign up for his company's email newsletter. he refers to the ______ section to see how many people have signed up.

conversions

Christina manages the accounting department of a consumer electronics firm. She recently sent in a request to purchase 50 new computers for her accounting staff because the computers they are working on are outdated. Michael was given the task of choosing the supplier and purchasing the products. Since Michael is not as knowledgeable about computers, he turns to Phillip, who works in IT, for advice. Phillip knows all about the latest computers, systems, and software. With Phillip's help, Michael looks at the alternatives and selects Dell as their supplier. after miguel chooses dell as the supplier, christina orders 50 computers from dell.com, which offers special access through a password protected portal to b2b customers where they can track orders, see past orders, and access relevant information. in this case dell.com is a __________.

corporate website

Social influences are forces that other people exert on buying behavior and are divided into seven major groups, including family, roles, digital, opinion leaders, reference groups, social class, and _______.

culture/subculture

Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on _______.

customization

decider and buyer

Around the holidays, airline tickets tend to increase. What type of pricing are the airlines most likely using to determine how much they will charge customers at this time?

demand-based pricing

Quality modifications are changes that relate to a product's _______.

dependability and durability

Belle Meade sells different kinds of wine. Under its white wine product line, it sells three products—Carriage House White, Celebration Riesling, and Chardonnay. This is an example of _____________.

depth of product mix

Demand for business products is _______ because producers purchase products for direct or indirect use in the production of goods and services to satisfy consumers' needs.

derived

Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts him completely. Whenever Levi needs to order new inventory from his supplier, he sends him information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough he is. Finding defective products are so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified. which method of buying does levi use?

description

Packaging can provide all the following functions, except _______.

determine the price to be charged for the product

Digital media give consumers more control over price. This gives them a significant advantage. To compete, what must many companies do so consumers will focus on attributes other than price?

differentiate their products

The use of digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers is _______.

digital marketing

Today's consumer is changing their information searches and consumption behaviors to fit with emerging technologies and trends. Epiphany Farms is an organic farm specializing in vegetable and meat products and owns a farm-to-table restaurant. The restaurant is implementing _______ that function using digital codes that are available via computers, cellular phones, smartphones, and other digital devices as part of its business activity.

digital media

Firms that adopt e-marketing strategies must consider making changes to their marketing mix variables. Which aspect of the marketing mix would relate to the ability to process orders electronically, reduce inefficiencies, costs, and redundancies while simultaneously increasing speed throughout the marketing channel?

distribution

amazon has expanded into door-to-door deliveries of groceries. users can order groceries on amazon's website in select markets and have groceries delivered to their door. which variable of the marketing mix is impacted by digital media in this case?

distribution

several college students are caught illegally downloading music from their dorm rooms. the students face a peer review board, and only one of the illegal downloaders is punished. consumers tend to view certain behaviors as less ethically acceptable regarding illegally downloading protected content from the internet. which behavior do you think motivated the student who received a punishment?

downloading content for personal gain

If Hyundai, a Korean automobile manufacturing firm, started selling its cars at unfairly low prices to Germany, Hyundai would be engaging in _______.

dumping

companies from malaysia were accused of selling clear float glass, which is used in cars, to companies in India at incredibly low rates. these rates were considered unfair because the price was lower in the foreign market than it was in the domestic market. this practice is known as ________.

dumping

What term is used to refer to the strategic process of distributing, promoting, and pricing products and discovering the desires of customers using digital media and digital marketing?

e-marketing

jackson has been asked to recruit a marketing professional to be responsible for the strategic process of pricing, distributing, and promoting products, and discovering the desires of customers using digital media and digital marketing. the candidates need experience in not just the internet but also mobile phones, banner ads, digital outdoor marketing, and social networks. jackson decides to post the job description with the job title ________ manager.

e-marketing

A beverage company is considering international expansion and knows there could be differences related to _______ forces, such as differences in standards of living, credit, buying power, and income distribution.

economic

the sales department of a customer products organization retailed that its rivals are adopting new customer relationship management software to keep better track of their prospects. the director of the sales department decided it would also purchase the CRM software to keep up with its rivals. this is an example of what type of force affecting business buying behavior?

environmental forces

U.S. manufacturers utilizing contract manufacturers in China have faced increased concerns about intellectual property and gray market goods. For example, a walk through any of China's open-air markets will demonstrate the frequency with which foreign firms' logos and merchandise are available, such as the famous Burberry beige, black, and red pattern scarf, Coach purses, and Caterpillar brand shoes. This exemplifies the impact of _______ forces on international business.

ethical and social responsibility

Tide Pods was developed to revolutionize the detergent industry and spark new interest in Tide laundry detergent. The pods launched with much fanfare. Customers like the pods because they are less messy and more concentrated than liquid detergent. Originally, the pods were placed in a clear packaging. Other competitors have also released detergent pods due to their popularity. However, since its release there have thousands of incidents with children ingesting the pods and mistaking them as candy. Because of their higher concentration, ingesting the pods can do severe damage and has even led to deaths. Procter & Gamble responded by changing the packaging so that it is no longer transparent. It also made the packages harder to open. Refer to Scenario 11.3. Melinda hates using liquid laundry detergent. She heard about Tide Pods from a friend and did some research. She likes what she learns, but she is concerned about all the incidents where children have accidentally swallowed the pods. She has two young children herself. Melinda begins weighing the pros and cons of Tide Pods versus the liquid laundry detergent. Melinda is in what stage of the product adoption process?

evaluation

in argentina a currency crisis led the government to mandate that companies needed permission from the central bank to purchase foreign currency and exporters needed to liquidate any foreign exchange earnings within five days. this is an example of _______.

exchange control

Your local oil change place provides free coffee, comfortable seating, and a variety of magazines in the waiting room. These are examples of _______.

experiential benefits

Thirty-thirty coffee is a national coffee roaster that sells coffee to restaurants and coffee shops. It is considering opportunities to expand internationally since it has won many awards for its coffee and believe its product could be successful in other countries. However, the company has never conducted business outside of the United States and does not have the capital to conduct marketing research to identify the best market opportunities for its products. What type of business could best enable thirty-thirty coffee to explore its opportunities with little risk and no foreign direct investment?

exporting

aleksi has made the decision that it is time to purchase a condo. his apartment is too small, and he is tired of paying rent. his price range is between $200,000 and $250,000. he would like to purchase a condo that is within a half hour of his work. with these criteria set in mind, he sets out to search for his ideal home. what type of decision making will this purchase most likely involve?

extended decision making

All cans of Campbell's soup feature a red and white label as a major element of their design. This is an example of _______.

family packaging

MultiTech Corp. has decided that all of its products' packages should be similar. Multitech is using which of the following?

family packaging

Smart Ones TV dinners come in red boxes with many of the same elements. Each box features the giant "Smart Ones" brand name at the top. This is an example of _______.

family packaging

Several celebrities were called out recently after posting product endorsements on Instagram without disclosing that they were getting paid to do so. Which organization is responsible for enforcing this rule?

federal trade commission (FTC)

The Hard Rock Café operates gift stores and restaurants in major cities across the United States and select cities around the globe. The Hard Rock Café has been able to expand internationally by granting other companies the right to market its product, using its name, logo, methods of operation, advertising, products, and other elements associated with the Hard Rock Café business, in return for a financial commitment and an agreement to conduct business in accordance with the Hard Rock Café's standard of operations. The Hard Rock Café is engaging in _______.

franchising

When automakers started installing Bluetooth in cars, this was an example of ______________.

functional modification

Christina manages the accounting department of a consumer electronics firm. She recently sent in a request to purchase 50 new computers for her accounting staff because the computers they are working on are outdated. Michael was given the task of choosing the supplier and purchasing the products. Since Michael is not as knowledgeable about computers, he turns to Phillip, who works in IT, for advice. Phillip knows all about the latest computers, systems, and software. With Phillip's help, Michael looks at the alternatives and selects Dell as their supplier. Refer to Scenario 7.2. Assume that Lenovo wants to reach the deciders and purchasers in Christina's organization because it would like to supply the next order of computers. Before they can reach Michael, however, they must first schedule an appointment with his secretary who has worked at the firm for 20 years. It would be wise for Lenovo not to underestimate the secretary as she most likely acts as a

gatekeeper

Sylvia Turner is an account executive with GlaxoSmithKline, a pharmaceutical company, and works with physicians who prescribe the medications she represents. She is not able to make appointments with the physicians but works with the office manager to get a few minutes of the doctor's time when she visits the doctor's offices. The office manager is usually able to arrange a 5- to 10-minute meeting between Sylvia and the physician. What role of the buying center does the office manager perform?

gatekeeper

Calloway Golf Company standardizes many of its products worldwide, which is an example of _______.

globalization

Nike, Adidas, New Balance, and Under Armour offer products around the world and market standardized products in the same way across the world. This is an example of _______.

globalization

rebecca is starting an online business selling organic dog treats. she is interested in implementing something that will monitor her website and allow her to analyze the performance of her website, gathering valid metrics and understanding the way the strategy meets performance standards or underperforms based on expectations. for example, she wants to see her organic search traffic over time. what should rebecca implement?

google analytics

The _______ business market is characterized as having the most complex procedures when purchasing products or services.

government

Seventh Generation is developing a new type of organic body wash that is going to be higher in price than the competition but provides superior performance characteristics compared to other organic body wash brands. It should most likely use _______ positioning for the new body wash.

head-to-head

The Red Cross raises money to help people survive natural and manmade disasters. Red Cross can best be described as a(n) _______.

idea

Samsung wants to add features to the upcoming version of its Galaxy S smartphone. It has asked its engineers and other employees to submit possibilities for new features. Samsung is currently in the _______ phase of the new-product development process.

idea generation

China attempts to protect its domestic market by levying a(n) _______ on foreign goods such as poultry, which results in imported products costing considerably more than products produced or raised in China.

import tarriff

as darby stands in line at the grocery store, he notices a new flavor of gum on the nearby stand. he grabs the gum and throws it in the cart. what type of behavior is darby exhibiting?

impulse buying

SC Johnson is a consumer goods manufacturer. The company's product mix includes home cleaning products, air care, pest control, home storage, and auto care. The president of marketing at SC Johnson would like to add laundry products to its product mix. SC Johnson would be _______.

increasing the width of the product mix

companies like target and jc penney sometimes participate in an __________ for the retail industry, which acts as a neutral third party and charges a fee for providing a trading forum.

independent b2b exchange

The Martinez family is going on vacation in a few months. Their youngest son is very interested in sharks and wants to go to a beach where they could find shark teeth. Mr. Martinez has planned the whole vacation to a beach in North Carolina and booked the flights, rental car, and hotel. In this family, the youngest son plays the role of _______, while Mr. Martinez acts as _______.

influencer; decider and buyer

Tide Pods was developed to revolutionize the detergent industry and spark new interest in Tide laundry detergent. The pods launched with much fanfare. Customers like the pods because they are less messy and more concentrated than liquid detergent. Originally, the pods were placed in a clear packaging. Other competitors have also released detergent pods due to their popularity. However, since its release there have thousands of incidents with children ingesting the pods and mistaking them as candy. Because of their higher concentration, ingesting the pods can do severe damage and has even led to deaths. Procter & Gamble responded by changing the packaging so that it is no longer transparent. It also made the packages harder to open. when first released, tide pods caught consumers' attention because the detergent was placed into a small orange "pod" that users could throw into their washing machine. this eliminated the need to measure and pour out messier liquid detergent. tide pods likely represent what type of packaging?

innovative

Kenzo is someone who likes to have the latest technology. He likes being the first of his friends to have the newest gadget and is willing to take risks with his spending. He is most likely a member of the _______ group.

innovator

Sulbha loves to try new products because she gets a thrill from it. Even though some of the products she adopted turned out to be failures, Sulbha is willing to take the risk. She needs to be the first one to own the newest products! Her cousin Melanie, however, is generally suspicious about new products. For instance, when the iPad first came out, Melanie was highly skeptical. Even when Sulbha assured her that it was a good product, Melanie was not certain. Finally, after a few years and lots of encouragement from Sulbha, Melanie decided to purchase the newest iPad. Sulbha is most likely in the _______ category, while Melanie is most likely in the _______ category of product adopters.

innovator; late majority

It is difficult for surgeons to standardize each type of surgery performed because the patient must be present and involved in the surgery. Because of differences in bodies, each surgery will be somewhat different. This illustrates which of the following unique features of services?

inseparability

The strongest form of brand loyalty is brand _______.

insistence

The Lazy 6 Ranch is a dude ranch in Central Montana that enjoys using _______ to share images of the landscape, horses, guests, and special events that occur at the ranch via the internet. The Lazy 6 Ranch also encourages visitors to share their photos and enjoys the opportunity to communicate with people around the world about the beauty of Montana and the pleasure of enjoying a vacation at the Lazy 6 Ranch.

instagram

institutional

The Wisconsin Avenue Church purchases office supplies and printing services from businesses in the area to use when creating newsletters to send members or weekly bulletins for church services. These purchases would qualify the Wisconsin Avenue Church as a(n) _______ market.

institutional

Traveler's Insurance uses an umbrella in its name to symbolize protection. Such symbols provide cues to overcome which aspect of a service?

intangibility

fidelity investments is one of the largest mutual fund and brokerage services providers worldwide. it has various offices in cities across the united states. in each office customer, contact personnel have a well-groomed, professional appearance. the inside of the office is clean and attractive. these visible cues are an attempt to deal with the problem of ________ common to service organizations.

intangibility

An ethical and legal issue important to companies, recording artists, and writers concerns _______, the copyrighted or trademarked ideas and creative materials developed to solve problems, carry out applications, and educate and entertain others.

intellectual property

Iftikhar works for a marketing analytics company. Iftikhar has turned to social media to spread the word about a new ebook that company has published about the benefits of mobile marketing. he created a landing page on the company's website dedicated to the ebook and encourages users to ask questions. on the landing page, he encourages users to ask questions and provide their input. he also provides contact information for his firm if users are interested in marketing analytics services. he actively monitors the site so he can immediately answer questions or comments that internet users pose. he wants users to feel comfortable expressing their needs directly. this involves which characteristic of digital marketing?

interactivity

The online media characteristic that allows customers to express their needs and wants directly to the firm in response to its marketing communications is known as _______.

interactivity

You are thinking about buying a tablet to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process?

internal information search

________ involves developing and performing marketing activities across national boundaries.

international marketing

interpersonal factors

Sales of a new type of breakfast food have been increasing steadily, but profits have been negative. The breakfast food is most likely in the _______ stage of the product life cycle.

introduction

Oculus, acquired by Facebook, is involved in virtual reality. Its Oculus Rift product is a virtual reality headset released to the public in 2016. Retailers including Best Buy sell the Oculus Rift for approximately $400. A few competitors have emerged to challenge Oculus Rift, including the HTC Vive, Samsung Gear, and Zeiss VR One Plus. in which stage of the product life cycle is the oculus rift likely to be?

introduction stage

stephanie works for a company that manufactures purses and is considering employing a trading company to reduce the risk of getting involved in international marketing. what is one of the benefits of using a trading company?

it facilitates all marketing aspects of a transaction

How has the internet impacted supply chains?

it has streamlined supply chains

yvone is the new social media manager for a company that has never had a social media presence in the past. her first project is to create a social media strategy. which of the following should yvone embed at the onset of her social media strategy that can allow almost real-time measurement and evaluation?

key performance indicators (KPIs)

Colleen thinks the meal she ate at Outback Steakhouse was high in quality. However, she found a dinner she had last week at a five-star restaurant to have much higher quality. This example points out that the dimension of _______ is relative and may be difficult to describe without having a basis of comparison.

level of quality

Kira loves Mexican food. She saw an ad for a new Mexican restaurant that touted its affordable prices. She went in to eat but thought the food was way too salty. Kira thought perhaps it was just a fluke. She tried the restaurant again, but the food tasted just as bad. For Kira the restaurant has a low _______.

level of quality

BMW recently engaged in a(n) _______ arrangement with Maclaren, a stroller manufacturer, to expand its market through lifestyle products. According to the Maclaren website, "The BMW Buggy is an engineering-inspired Maclaren Object of Design combining the highest quality materials and signature design details to create a sophisticated stroller. The award-winning Maclaren BMW Buggy is our lightweight, high-performance stroller. Suitable for children from 6 months and up, the car-inspired stroller delivers a padded liner with a luxurious bucket-seat feel, multiple position recline seat, contoured hood with mesh windows and insignia details."

licensing

starbucks offers _______ agreements for many of its stores which include equipment, training, and support. in this type of agreement, starbucks receives commissions or royalties on sales.

licensing

deja was hired as the international marketing manager of a personal care company that plans to expand internationally. she has been tasked with standardizing the company's practices across all countries. which of the following would likely be the hardest for deja to standardize?

media allocation

nike is updating data about its many marketing segments for athletic shoes. the company uses a number of variables for segmenting the athletic shoe market, but is especially interested in consumer patterns of living as expressed through activities, interests, and opinions including the ways people spend time, the extent of their interaction with others, and their general outlook on life. nike is currently evaluating ________.

lifestyles

The balance of trade is the difference in value between a nation's exports and its imports. Which of the following strategies can be utilized to enable a country to maintain a more favorable balance of trade?

limiting imports

When Cheetos developed a new "cheesy" flavor, Cheddar Jalapeno Crunchy Cheetos, it was an example of a _______.

line extension

Doritos has expanded beyond its original Nacho Cheese flavor to Cool Ranch, Jacked, Spicy Sweet Chili, and Salsa Verde, to name a few. These are examples of _______.

line extensions

for which of the following products would a consumer most likely use limited decision making in a purchase situation?

living room curtains

which of the following companies would be most likely to target government markets?

lockheed martin

how can consumers reduce their risk of buying an unknown product?

looking for recommendations on social media

which of the following represents a sociocultural barrier?

lower literacy rates in africa mean that much of the packaged food sold in stores has pictures on their labels of what is inside the package. several consumers avoided buying gerber baby food because they thought the drawing of the baby on the label meant it was made of baby meat.

Adidas sells its shoes and clothing in various retail outlets. Adidas is a _______ brand.

manufacturer

manufacturer brand

Heinz changed the packaging of its ketchup, switching from a glass bottle to a plastic bottle. Since the bottle was squeezable, consumers had an easier time getting ketchup out of the bottle. This change in packaging is a strategy that can most likely help boost sales in the _______ stage of the product life cycle.

maturity

In which stage of the product life cycle do sales reach their peak?

maturity

Tide Pods was developed to revolutionize the detergent industry and spark new interest in Tide laundry detergent. The pods launched with much fanfare. Customers like the pods because they are less messy and more concentrated than liquid detergent. Originally, the pods were placed in a clear packaging. Other competitors have also released detergent pods due to their popularity. However, since its release there have thousands of incidents with children ingesting the pods and mistaking them as candy. Because of their higher concentration, ingesting the pods can do severe damage and has even led to deaths. Procter & Gamble responded by changing the packaging so that it is no longer transparent. It also made the packages harder to open. tide holds a large market share in the laundry detergent industry. however, tide has been on the market for many years. procter & gamble was hoping that its pods would bring new life to its product and excite consumers once more. tide laundry detergent is most likely in what stage of the product life cycle?

maturity stage

A run-out strategy of product deletion _______.

may focus on intensifying marketing efforts in a core market

Procter & Gamble manufactures detergent, diapers, razors, toothpaste, toilet paper, and a variety of other products. These products make up Procter & Gamble's product _______.

mix

Central State University purchases projectors for use in its classrooms and typically purchases 20 new projectors each year. Central State wonders if any improvements have been made in bulb life or brightness of projectors and anticipates reviewing the various brands of projectors before placing an order. What type of purchase will Central State utilize for the projector purchase this year?

modified rebuy purchase

ace corp. has ordered fasteners from titan fittings several times before, but now it would like titan to offer a lower per unit price in exchange for a larger order. ace is using which of the following types of business purchases?

modified rebuy purchase

Jackson stops by the grocery store after work to purchase items for the week. He has a grocery list to help him stay on track but finds himself making lots of impulse purchases, placing items in his cart that he could consume immediately, like cookies and other snack foods. Jackson is hungry because he skipped lunch due to a meeting. Jackson's purchasing decision is influenced by which category of situational factors?

mood and condition

What are the primary psychological influences that partly determine people's general behavior and impact their behavior as consumers?

motivation, lifestyles, learning, perception, attitudes, and personality

The Temple University College of Business is seeking to purchase new monitors for its classrooms, computer labs, faculty, and staff offices. It creates a description of the project and asks suppliers to submit bids. The university identifies the top two or three suppliers who present the most competitive packages and will begin discussions with each supplier to determine which company will be awarded the contract. This is an example of the _______ method of business buying.

negotiation

suppose the government wants to hire a firm to build a new road. what method of business buying will it most likely use?

negotiation

Jeckel Mowing & Maintenance provides lawn, garden maintenance, and snow removal services and is considering offering landscaping services to its customers. The company owner, Prescott Jeckel, is considering the purchase of a skid-steer loader or Bobcat machine. While Prescott has purchased many different varieties of mowers and lawn tractors, he does not have any experience with skid-steer machines. What type of purchase will the skid-steer loader decision be for Prescott?

new task purchase

Product deletion can best be described as the process of deleting a product from the product mix when it _______.

no longer satisfies enough customers

As Lisa eats her morning bowl of Golden Grahams cereal, she reads about the calories, fats, carbohydrates, and vitamins she is ingesting. This information is required by the _______.

nutrition labeling act

many online retailers, such as birchbox, blue nile, and warby parker, have established a presence in the traditional brick-and-mortar market to create a physical presence and increase awareness. this trend is a result of ________ retailing, a cross-channel strategy where retailers offer a seamless experience on mobile, desktop, or traditional retail spaces.

omnichannel

Crate & Barrel has a website and mobile app that complement the company's retail stores. The Crate & Barrel app saves customers' e-commerce shopping cart, so if they need to resume the shopping process online, they do not lose items and they can pick up right where they left off on the app. In addition, couples may choose to register in retail stores, but they can update and edit their registries from the mobile app as well. This seamless process across mobile, online, and traditional retail spaces is an example of _______.

omnichannel retailing

catalina is a mother of three children and works as a financial analyst for a large banking firm. in her free time, catalina is usually looking through parenting blogs or reading books about how to be a better parent. one person she really admires is parenting expert Rochelle Davis. rochelle has written a best selling parenting book and maintains a popular blog. she stays up to date on current trends and is the go to person for new products geared toward children. catalina views rochelle as a role model and wants to be like her. Rochelle davis' blog is so popular that a local children's toy company regularly sends her product samples in the hopes she will give them a positive review on her blog. rochelle is most likely which of the following for the local childrens' toy company?

opinion leader

which of the following is not one of the ways that business transactions differ from consumer transactions?

orders are frequently small and inexpensive

Caterpillar is a global business and utilizes engineers to assist with new product development, specifications and quotations for client purchases, and other engineering services. In order to quickly respond to requests for bids, Caterpillar utilizes _______ to contract with engineering firms in China and India that can respond to bid requests during the evening and overnight hours of the United States and enable customers to receive faster quotes.

outsourcing

a robotics company hires a marketing firm to take care of its social media presence. this is an example of __________.

outsourcing

A cereal manufacturer has decided to delete one of its brands of cereal that is not satisfying enough customers. It will delete the cereal by letting it decline and not changing its marketing strategy in a process called _______.

phase-out

According to a well-known psychologist, Abraham Maslow, individuals seek to satisfy five levels of needs from the most basic level to higher-order needs. These needs, in order from most basic to least basic, are _______.

physiological, safety, social, esteem, and self actualization

A variety of environmental factors affect the ability of companies to successfully launch international or global marketing activities. A firm considering the expansion of its business through exporting should consider the impact and existence of trade barriers, which is a(n) _______ force.

political, legal, and regulatory

instagram uses historical user data with statistical techniques to find answers to address future decisions. for example, when people like photos captioned with #dogsofinstagram, they are likely to be served additional organic content about dogs. what is instagram using in this case?

predictive analytics

The marketing mix variable that is related to perceptions of value and is the most flexible element of the marketing mix is _______.

price

Individuals do not pay attention to all sensory inputs and mostly unconsciously engage in _______ to determine which inputs are consciously recognized.

selective exposure

Amazon is a known innovator in the e-marketing industry and developed proprietary software that enabled the company to offer product suggestions to customers based on their purchase history. For example, if an Amazon customer enjoyed reading fantasy books, such as the Harry Potter series, the computer algorithm would suggest other titles that consumers like them had purchased, such as Percy Jackson and the Olympians or The Hunger Games. However, some consumers are concerned about their _______ because Amazon collects information from website visitors in their efforts to create long-term relationships and generate revenue.

privacy

walmart implemented an online system for its supply chain called retail link. retail link is a secure system that permits all suppliers and others to facilitate exchanges and share information on purchasing, inventory, negotiating, and more. it also allows its suppliers to get information on inventory levels and sales from different walmart stores. this is an example of ______.

private b2b exchange

Huy Fong is buying peppers and vinegar to make its iconic Sriracha sauce. For Huy Fong, these are best described as _______________.

process materials

which of the following companies are most likely to use individual branding?

procter & gamble

a janitorial service firm purchases clorox supplies to use in cleaning places like schools and office buildings. this type of customer would be an example of what type of market for clorox?

producer

Gorton's buys large amounts of fish to use in its frozen dinners and dinner components. Gorton's belongs in which of the following markets?

producer market

The four categories of business markets include _______.

producer, reseller, institutional, government

volition, a skin care and cosmetics company, crowdsources its new product ideas from its customers. its community votes online whether the idea should be produced. which variable of the marketing mix is impacted by digital media in this case?

product

procter & gamble is in the process of eliminating products from the product mix because they no longer satisfy a sufficient number of customers. this is best described as ________.

product deletion

Nari works in the production department for a manufacturer of coffee equipment. A new promising product idea the company is considering involves the development of simple pour-over coffee makers. These coffee makers would be made of wood with a cotton drip bag, similar to what is known in Costa Rica as chorreadores. Nari's firm thinks this type of product can catch on in the United States because they are exotic and environmentally friendly. Refer to Scenario 11.3. Nari is working with a team to develop the product. It has identified a sustainable teak wood and designed a unique cotton drip bag for the coffee maker. It has also identified several potential manufacturers in Central America. Nari's company is currently working on the _______ for the pour-over coffee maker.

product design

Whirlpool has developed a new washing machine with new technology that can sense the needs of each load of laundry and adjust the water levels and wash actions to make clothes cleaner while being gentler on the fabric. It also has added new features such as the ability to spray detergent directly and evenly on clothes and an option to steam clean. Since its competition does not make a washing machine with these features, Whirlpool is creating _______.

product differentiation

Herbalife24 includes products developed for athletes in Canada. Herbalife is a weight management and nutrition products company known for marketing products to customers for a healthier lifestyle. Athletes are just one of the groups that Herbalife targets. Herbalife24 is most likely a _______.

product line

If Kimberly-Clark's Cottonelle brand of toilet paper offered you a position where you would have total marketing responsibility for all of its flushable wipes, this position would probably hold the title of _______.

product manager

During the last recession, sales for many companies plummeted. The rate of unemployment grew substantially. As a result, Procter & Gamble (P&G) decided to release a cheaper, more basic version of its Tide product. This lower-priced Tide Basic lacked some of the cleaning features of its more expensive counterpart, but P&G thought it would be good for cash-strapped consumers. P&G tried out Tide Basic in 100 stores in the South for about six months. The product failed to take off, and P&G discontinued Tide Basic. A few years later it tried again with another less expensive Tide product called Simply Tide. Refer to Scenario 11.1. P&G marketed Tide Basic as a detergent that could perform the basic functions of its signature Tide products at a lower price to the consumer. This was an attempt to create a concept of the product in customers' minds. This is referred to as _______.

product positioning

when you are using the internet to research a school project, and you ignore the banner ads on websites even though you see them flashing on the page, you are probably engaging in the process of _________.

selective exposure

Bill's Restaurant is a small, upscale restaurant located in Owensboro, Kentucky, and is owned and managed by the chef, Bill. Bill is an adventurous chef with more than 30 years in the restaurant business. Bill's menu changes daily, and he enjoys the opportunity to source local products as well as take advantage of overnight shipping of fresh fish from Hawaii or other exotic locations. Bill has begun using his Facebook page to alert followers to the daily menu and encourages them to visit for lunch or dinner. Which element of the marketing mix is Bill manipulating to generate revenue for the restaurant?

promotion

osvaldo works for a firm that wants to use digital networking sites such as facebook, blogs, review sites, and more to target consumers on a global scale. recently, his firm has expanded into a foreign market. osvaldo has looked at the market and has found that the majority of the population is active on the internet. he is looking for the least expensive way to target these customers. suppose osvaldo wants to attract more users to his company's products. he decides to do two things. first, he develops an online contest and posts it on the corporate blog and facebook page. he believes the contest will encourage consumers in that country to spread the word. secondly, he would like to offer them a temporary discount on products purchased within the next week. osvaldo is focusing on the _______ and _______ aspects of the e-marketing mix.

promotion; price

what is the latest stage during which a buyer can terminate the buying decision process?

purchase

During the last recession, sales for many companies plummeted. The rate of unemployment grew substantially. As a result, Procter & Gamble (P&G) decided to release a cheaper, more basic version of its Tide product. This lower-priced Tide Basic lacked some of the cleaning features of its more expensive counterpart, but P&G thought it would be good for cash-strapped consumers. P&G tried out Tide Basic in 100 stores in the South for about six months. The product failed to take off, and P&G discontinued Tide Basic. A few years later it tried again with another less expensive Tide product called Simply Tide. P&G had to modify its tide product to appeal to this new demographic. what type of product modification did it make?

quality modification

crisanto's company just started exporting cheddar cheese to the US. unlike some of the other countries that it trades with, there is a set limit to much cheddar cheese it can export to the US without paying higher tariff rates. crisanto is confused about this and asks his manager about it. his manager replies that the US has a ________ on cheddar cheese.

quota

Countries may utilize nontariff trade restrictions such as _______, which place a limit on the amount of goods an importing country will accept for certain product categories. For example, if the United States wanted to increase sales of domestic products such as textiles, it could limit the number of textile products imported into the United States from other countries.

quotas

reason for purchase

Business Systems, a reseller of office machines such as photocopiers, service, and maintenance, uses Speedy Cleaning Services to maintain its office facilities. Speedy Cleaning Services uses Business Systems to service its photocopier. The businesses have a _______ relationship.

reciprocal

noel is concerned that she may be at risk for fraudulent activity based on her web activity. she decided to rethink the way she handles her privacy online. what is probably the best way for consumers to combat fraudulent activities?

refraining from giving out personal information unless the site is legitimate.

Years ago, Old Spice was marketed to older men. In 2010, the company came out with new commercials and advertisements through the "The Man Your Man Could Smell Like" campaign that featured athlete Isaiah Mustafa and was geared towards younger customers. Through _______, Old Spice was able to boost sales and reach a new demographic.

repositioning

Companies like Staples and Best Buy are classified as _______ markets.

reseller

retail website

fedbid is used by businesses that want to supply goods and services to government agencies. when an agency needs a product, it invites businesses to bid to supply the specified good or service in competition with each other, and the lowest bidder wins the contest to supply the product. fedbid is an _________.

reverse auction

Which consumer decision making style would be most likely for an individual who is purchasing their usual brand of shampoo?

routinized response behavior

Nari works in the production department for a manufacturer of coffee equipment. A new promising product idea the company is considering involves the development of simple pour-over coffee makers. These coffee makers would be made of wood with a cotton drip bag, similar to what is known in Costa Rica as chorreadores. Nari's firm thinks this type of product can catch on in the United States because they are exotic and environmentally friendly. nari's firm released the pour-over coffeemaker, and it became a hit among a niche group of avid coffee fans. for a few years sales were high. eventually, however, sales peaked and started to decline. nari's firm realizes the coffeemaker still has a small following of dedicated customers. they plan to move on to a more advanced pour-over coffeemaker, but in the meantime they plan to emphasize the core strengths of the current coffeemaker, including the fact that it is so sustainable. this is an example of what type of product deletion?

run-out

safety

Kraft Foods purchases flour from Ardent Mills for use in manufacturing at its various plants. The purchasing agent for Kraft foods most likely utilizes the _______ method of business buying.

sampling

"Does this new product idea meet our company's overall objectives?" is a question that marketers would most likely ask during the _______ phase of the new-product development process.

screening

Method is a nontoxic, biodegradable cleaning supplies company. Suppose one of the employees on the production team at Method got an idea for the company to expand into biodegradable plastic wrap. He has heard about new technologies that could make this possible. Method has the resources to invest in this new product, but after considering it, the production managers nixed the idea because it did not fit well with its product mix. What stage of the product development process was Method in?

screening

Pinnacle Corp. is going through the new product development process and is selecting ideas with the greatest potential for development for further review. Pinnacle is in which phase of the new product development process?

screening

purchasing agents at initech are looking in company files, trade directories, and websites, contacting suppliers for information, soliciting proposals from known vendors, and examining various online and print publications. they are in which of the following stages of the buying decision process?

searching for and evaluating potential products and suppliers

catalina is a mother of three children and works as a financial analyst for a large banking firm. in her free time, catalina is usually looking through parenting blogs or reading books about how to be a better parent. one person she really admires is parenting expert Rochelle Davis. rochelle has written a best selling parenting book and maintains a popular blog. she stays up to date on current trends and is the go to person for new products geared toward children. catalina views rochelle as a role model and wants to be like her. suppose catalina is out shopping for children's clothes with one of her friends. when catalina mentions how much she admires rochelle davis, her friend replies that she heard rochelle is being investigated for allegedly plagiarizing some of her books. catalina tells her friend she must be mistaken as rochelle has too much integrity to do such a thing. she argues that other people are just jealous because their books are not as popular. this is an example of which of the following?

selective distortion

Individuals receive various kinds of stimuli simultaneously throughout the day, and marketers try to break through the clutter with advertising and promotion. Selena is reviewing her Facebook updates and notices some advertisements for various products such as McDonald's coffee, Starbucks' new lunch menu, and an advertisement for Shutterfly. Later, Selena is out running errands and decides to stop somewhere for lunch. She remembers the ad for Starbucks and decides to try the new lunch items. Selena has engaged in _______.

selective retention

Big Sky Media is a boutique advertising agency located in Billings, Montana, and places ads for interns and full-time career positions on Monster, CareerBuilder, and the local newspaper. Big Sky Media promotes its culture of lifelong learning, as well as enabling employees to reach their full potential and become all that they can become. Big Sky Media is appealing to potential employees for _______.

self actualization needs

REI targets individuals who love and appreciate the outdoors. It therefore appeals to customers who have a(n) _______________ as outdoor enthusiasts.

self-concept

cholula hot sauce, a mexican made chili-based sauce brand, is introducing a new hot sauce flavor and wants to use its owners' understanding of its target market to promote the sauce successfully. the company is sampling the new sauce at a number of supermarkets in texas, where there are multiple market segments likely to enjoy hot sauces. cholula's goal is to give customers experience with the new hot sauce flavor to reduce their risk of purchase and thereby increase trial purchases. the tactic that cholula is using is called _________.

shaping

Oculus, acquired by Facebook, is involved in virtual reality. Its Oculus Rift product is a virtual reality headset released to the public in 2016. Retailers including Best Buy sell the Oculus Rift for approximately $400. A few competitors have emerged to challenge Oculus Rift, including the HTC Vive, Samsung Gear, and Zeiss VR One Plus. Refer to Scenario 10.2. What type of consumer product is the Oculus Rift?

shopping

Jayden and his partner just purchased their first home and are now shopping for a lawnmower. Ben does not really enjoy lawn care or gardening and views it as a chore, although he does enjoy spending time outside. His yard is small, and a standard upright model lawnmower will fulfill his needs. He has visited several stores to check out prices and has read reviews in online forums about different brands. The purchase of a lawnmower for Jayden is most likely influenced by _______ involvement.

situational

fahad's lawnmower stopped working midway through mowing his front yard. his interest in researching replacement lawnmower brands is most likely to be __________.

situational involvement

ji-eun loves her car. recently, she noticed her tires were getting worn. she took it into the dealership, where she was told that all her tires were worn and should be replaced. ji-eun knows this will be a significant investment. she decided on getting the most expensive tires because they are high quality and she wants the best. she hopes she is making the right decision. at least she will not have to purchase tires for several more years, unless she gets a flat. ji-eun's involvement with her tire purchase is an example of _________.

situational involvement

which of the following is most likely to be a born global firm?

skype

which of the following would be an example of digital media that marketers can use for promotional purposes?

smart watch

waylon works for a company that produces temporary tattoos. his company wants to reach a young, highly engaged target market. his company currently has a profile on every major social media platform, but waylon has been instructed to invest more resources into one platform. which platform should waylon focus on?

snapchat

Jessie is out with a group of friends for dinner at a local restaurant and then a movie. While the service at the restaurant was slow and the food was just okay, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by _______.

social surroundings

darrell went to a restaurant where the beer was mediocre and the place was run down. the restaurant was out of many of its more popular menu items. yet darrell remembered the restaurant fondly because he had dinner with the woman that he would end up dating steadily. they really hit it off that night. a few months later he decides to return to the restaurant, only to find that he was disappointed in the food and service. he thinks it's strange because he had such a good experience last time. what situational factor likely influenced darrell's first experience?

social surroundings

because south africans are used to hot porridge for breakfast, many of them boiled Kellogg's corn flakes and ruined the cereal. to adapt, Kellogg's reformulated the product and released corn flakes instant porridge to the south african market. what environmental force did Kellogg's overcome?

sociocultural forces

which of the following are most likely to face joint demand?

spark plugs

RJ Distribution maintains a fleet of vehicles for its delivery drivers and sales representatives to utilize. It has recently expanded and now has a fleet of approximately 55 vehicles. It currently has its fleet insured through State Farm Insurance and is considering making some changes to the coverages. It now recognizes that many people are driving very expensive foreign cars such as Mercedes Benz, Audi, and BMW, and the policy limits for damage may need to be increased. What aspect of the buying decision process would the decision to modify policy limits relate to?

specification of product/service

Patagonia, the well-known outdoor enthusiast clothing manufacturer, purchases cotton and other cloth from a variety of suppliers around the world. Patagonia has crafted a set of _______, which detail the characteristics sought from suppliers regarding the attributes of the fabric.

specifications

what is an example of a product that is accessible only on the internet?

steam provides gamers access to thousands of video games for pc and mac. the games are downloaded from steam to the user's computer.

St. Francis Hospital system purchases medical supplies from Medline Industries, with which it has done business for the last five years. The hospital and system medical offices typically reorder standard supplies such as gloves, syringes, and other disposable supplies from Medline. This is an example of the _______ type of business purchase.

straight rebuy

nineteen airlines have partnered, including air france, delta, czech airlines, air europa, china eastern, and kenya airways, to form skyteam. skyteam was developed to increase connectivity to destinations worldwide. each airline operates as its own firm -- skyteam is meant to increase opportunities for all firms involved. in fact, many airlines serve the same areas. this partnership is most likely a ______.

strategic alliance

in australia coca-cola launched mother, an energy drink. however, most people did not like the taste. rather than introducing an entirely new product, coca-cola decided to reposition the product. it reformulated the mother drink and re-released it with a new marketing campaign. by using a larger can size and different colors, coca-cola is changing the _______ of the product

styling

Ahmed enjoys going to the local zoo. He does not like the price of the zoo food and beverages, however, as they are much more expensive than food in other places. When he does buy a drink, he usually goes for the extra-large one because it comes in a souvenir cup that he gets to keep. The souvenir cup represents which of the following?

supplemental features

You just rented your first apartment after graduating from college. You set out to purchase a new couch and chair for your apartment. Miller's furniture offers free delivery and Scotch Guard fabric protection on any couch more than $500. The free delivery and fabric protection are examples of _______.

supplemental features

Chase Bank offers a credit card that it differentiates from competing cards by providing a toll-free phone number that connects directly with a customer service agent rather than an automated system. Chase is differentiating this credit card through _______.

support services

To delete products, companies should periodically evaluate each product to determine its impact on the overall effectiveness of the firm's product mix. This process is called a _______.

systematic review

juan owns a sporting goods company based in mexico city. he wants to sell his products in other countries, so he researches USMCA and finds strong support for choosing either the US or Canada to begin exporting products. juan likely noticed which of the following advantages of the free trade agreement?

tarrifs have been virtually eliminated on goods produced and traded among canada, mexico, and the united states

a new social media network based in sweden, where social media and internet usage is very high, decides to expand its footprint. it already saturated countries like australia, US, canada, and spain. the company briefly considered expanding into egypt but decided against it when it learned smartphone penetration is very low in egypt. what environmental force is impacting this marketing decision?

technological forces

estonia is a member of this trading bloc, ______, which has a shared currency across most of its countries. additionally, many of the governments in this trading bloc are similar in form.

the european union (EU)

During the last recession, sales for many companies plummeted. The rate of unemployment grew substantially. As a result, Procter & Gamble (P&G) decided to release a cheaper, more basic version of its Tide product. This lower-priced Tide Basic lacked some of the cleaning features of its more expensive counterpart, but P&G thought it would be good for cash-strapped consumers. P&G tried out Tide Basic in 100 stores in the South for about six months. The product failed to take off, and P&G discontinued Tide Basic. A few years later it tried again with another less expensive Tide product called Simply Tide. what stage of the product development process was P&G in when it decided to discontinue tide basic?

test marketing

which of the following differs from other international trade alliances in its commitment to facilitating business and its practice of allowing the business/private sector to participate in a wide range of activities?

the asia pacific economic cooperation (APEC)

Malaysia and Laos are members of the same trading bloc that promotes trade and economic integration among member nations in the region. One distinguishing characteristic of this trading bloc is that it will not support fully free labor flows or a common currency. Which trading bloc is this likely to be?

the association of southeast asian nations (ASEAN)

tamesha finds a dining room table on wayfair that she is interested in purchasing. after a quick search, she finds a similar table available on another furniture website, houzz. the items are the same color and are made of the same materials. the websites even have similar free shipping offers. tamesha chooses to purchase from houzz because the price is slightly lower. why must online marketers strive to differentiate their products from competitors -- even more so than they might have to do with more traditional marketing channels?

the consumer now has unprecedented access to online pricing information, so differentiation is necessary to remain competitive

Quinn needs to purchase a gift for a friend who just bought her first house. Quinn's favorite wine costs $5 at her local grocery store, but she feels like she should spend at least $12 on a bottle for her friend so she does not seem stingy. Quinn is likely influenced by _______.

the reason for purchase

Teanna is at the shopping outlet on the day before her fiancée's birthday. She knows she should not have waited so long to purchase a gift for her, but she could not decide what to get her. Teanna searches several stores and does not see anything she really thinks her fiancée will love, but she needs to buy her something. She finally decides on a jersey from her fiancée's favorite sports team. Teanna is likely influenced by which situational influence?

the time dimension

google has encountered many data privacy issues internationally. what are web advertisers, such as google, attempting to do in order to prevent regulation that would limit the information they can collect on users?

they are attempting to engage in self-regulation

jiao just got the news that she got passed over for a job she wanted. now she is at a shopping center looking for a gift for her best friend's birthday. she is in a bad mood and does not want to be there. its the holiday season, so the store is very crowded. after searching for a long time at a jewelry store, she finally finds a necklace her friend wanted. jiao thinks the necklace is too expensive and is not even that attractive, but she buys it because she knows her best friend likes it. jiao wants to stop by her favorite bookstore before it closes in 15 minutes. however, because she is thirsty, she decides to stop quickly for a drink. she heads over to boba tea but notices the line is very long. she notices there is hardly anyone in the starbucks line and decides to get a latte instead, even though she would have preferred a tea. which situational factor most contributed to jiao's purchase?

time dimension

namjoo is launching an online marketing for lodging. her investors say she should focus on local business, but she believes that a global presence generates opportunities for creating value. what is one of those opportunities?

to mine optimal locations for activities and resources

The Global Group acts as a wholesaler and takes on the responsibility of finding markets and facilitating marketing on behalf of its client firms. One of its clients, Nature First, is a health and beauty aid company that sells the Global Group lotions, makeup, and other products, which Global Group then sells to customers in other markets. What approach to international involvement does the Global Group provide to customers, such as Nature First?

trading company

When Costco offers free samples of various food items at tables throughout the store, the store is trying to stimulate which stage of the product adoption process?

trial

Bert receives a phone call from a representative of a local funeral home. The sales representative let him know that he could prepurchase funeral services, which would save his family members time and money when planning his funeral. Bert did not know such a service even existed. The prepurchase of funeral services is considered a(n) _______ product.

unsought

_______ analysis is sometimes utilized during the search and evaluation stage of products/suppliers. During this process, companies may examine the quality, design, materials, and item reduction or deletion to acquire products or services in the most cost-effective way.

value

Neveah works in research and development at a consumer products firm. She meets up with Sergio, who works in finance, Arun, who works in production, and David, who works in marketing. Together they are going to develop a new product that Neveah's department had researched. They are responsible for all aspects of developing the product. This is an example of a _______.

venture team

The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shop carries fishing equipment but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is _______, and the product mix of Bass Pro Shop is _______.

wide; deep

a weather news channel launched a small bit of software users could download to their computer. this software would provide continual news updates about the weather forecast, including storm alerts, and links users directly to the company's homepage. this is most likely which of the following?

widget

Cummins has multiple product lines that it categorizes into engines, power generation, fuel systems, turbo technologies, filtration, and emissions solutions. This would be an example of which of the following?

width of the product mix

catalina is a mother of three children and works as a financial analyst for a large banking firm. in her free time, catalina is usually looking through parenting blogs or reading books about how to be a better parent. one person she really admires is parenting expert Rochelle Davis. rochelle has written a best selling parenting book and maintains a popular blog. she stays up to date on current trends and is the go to person for new products geared toward children. catalina views rochelle as a role model and wants to be like her. catalina's husband tends to defer to catalina for most family purchase decisions, especially knowing how much effort she puts into researching them. although he tends to make purchase decisions related to items that he wants to buy for himself, catalina makes the remaining purchase decisions for herself, her children, and the household in general. when it comes to purchase decisions, catalina's family is _________.

wife dominant

The _______ promotes free trade among members and deals with the rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably, and freely as possible between nations.

world trade organization (WTO)

Iftikhar works for a marketing analytics company. Iftikhar has turned to social media to spread the word about a new ebook that company has published about the benefits of mobile marketing. he created a landing page on the company's website dedicated to the ebook and encourages users to ask questions. iftikhar develops a short informational video describing the benefits of mobile marketing. he wants to put it on a video sharing site that will reach as many people as possible. he should probably upload it on ________.

marketing exam 2

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