Marketing Final Chapter 5
which of the following statements regarding the business market is correct?
Many sets of business purchases are made for one set of consumer purchases.
which of the following lists the five steps of the buyer decision process in the correct order?
Need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior.
in which type of buying situation will a buyer usually go through all stages of the business buying process
a new task buying situation
which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread word about the company's products?
buzz marketing
what is the nature of demand in business markets
demand in business markets is derived demand
which of the following needs in Maslow's hierarchy is generally satisfied first?
physiological need
A purse company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the housewives reality show is a(n) _____.
reference group
_____ refers to the degree to which innovation appears superior to existing products
relative advantage
which of the following is a social factor that influences consumer buying behavior
roles and status
in a _______ the business to business buyer reorders something without modification
straight rebuy
according to the model of buyer behavior, what is in a buyers black box?
the buyers characteristics and the buyers decision process
all the people involved in the buying decision is an organization are collectively known as ______
the buying center
what determines if a buyer is satisfies or dissatisfied with a pruchase
the relationship between the consumers expectations and the products perceived performance
what is the first step of the buyer decision process
need recognition
when marketers want to promote their products and services though word of mouth marketing programs, they typical begin with
generating person to person brand conversations
age, personality, buying style, and job position are _______ factors that can influence the businesses buying decision process
individual
which of the five characteristics identifies in the text has an inverse relationship with an innovation's rate of adoption? as this characteristic increases, the rate of adoption is slower
complexity
items such as technical specification, quantity, delivery time, return policies, and warranties are included in the ________
order routine specification
consumers can obtain information from any of several sources. which source is the most effective in they legitimize the product>
personal sources
the adopter group is skeptical and only adopts new products after a majority of people has tried it
late mainstream
which of the following is a persona factor that influences a consumers being behavior?
occupation
_____ refers to the practice of including ethnic themes and cross cultural practices within a company's mainstream
a total market strategy
______ is the first stage in the new product adoption process
awareness
one problem with business to business e procurement is that it
can erode long standing customer supplier realtionships
___ is NOT a characteristic important in influencing an innovation's rate of adoption
motivation
