Marketing Final Chapter 5

which of the following statements regarding the business market is correct?

Many sets of business purchases are made for one set of consumer purchases.

which of the following lists the five steps of the buyer decision process in the correct order?

Need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and postpurchase behavior.

in which type of buying situation will a buyer usually go through all stages of the business buying process

a new task buying situation

which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread word about the company's products?

buzz marketing

what is the nature of demand in business markets

demand in business markets is derived demand

which of the following needs in Maslow's hierarchy is generally satisfied first?

physiological need

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the​ fans' viewpoint, the housewives reality show is​ a(n) _____.

reference group

_____ refers to the degree to which innovation appears superior to existing products

relative advantage

which of the following is a social factor that influences consumer buying behavior

roles and status

in a _______ the business to business buyer reorders something without modification

straight rebuy

according to the model of buyer behavior, what is in a buyers black box?

the buyers characteristics and the buyers decision process

all the people involved in the buying decision is an organization are collectively known as ______

the buying center

what determines if a buyer is satisfies or dissatisfied with a pruchase

the relationship between the consumers expectations and the products perceived performance

what is the first step of the buyer decision process

need recognition

when marketers want to promote their products and services though word of mouth marketing programs, they typical begin with

generating person to person brand conversations

age, personality, buying style, and job position are _______ factors that can influence the businesses buying decision process

individual

which of the five characteristics identifies in the text has an inverse relationship with an innovation's rate of adoption? as this characteristic increases, the rate of adoption is slower

complexity

items such as technical specification, quantity, delivery time, return policies, and warranties are included in the ________

order routine specification

consumers can obtain information from any of several sources. which source is the most effective in they legitimize the product>

personal sources

the adopter group is skeptical and only adopts new products after a majority of people has tried it

late mainstream

which of the following is a persona factor that influences a consumers being behavior?

occupation

_____ refers to the practice of including ethnic themes and cross cultural practices within a company's mainstream

a total market strategy

______ is the first stage in the new product adoption process

awareness

one problem with business to business e procurement is that it

can erode long standing customer supplier realtionships

___ is NOT a characteristic important in influencing an innovation's rate of adoption

motivation