Marketing Final Exam
Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.
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For which of the following products would the intensive distribution strategy most likely be used?
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Which of the following is NOT part of the business market?
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Which of the following is a risk associated with international trade
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Which of the following is most likely to be the consequence of increased growth of global trade?
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Which of the following is true of the exclusive distribution strategy?
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Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?
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A(n) ________ controls the flow of information to others in the buying center.
gatekeeper
All of the following are difficulties associated with selling to government buyers EXCEPT ________.
high advertising costs
Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?
looking at the global marketing environment
Foreign businesses in China appear to receive unusually close scrutiny and special regulations, aimed at boosting the fortunes of local competitors. This is an example of a(n) ________.
nontariff trade barrier
________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.
Logistics
________ refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation.
Systems selling (or solutions selling)
Which of the following is most likely true of marketing channel decisions?
They often involve long-term commitments to other firms.
A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?
What are the major influences on buyers?
Which question should most likely be answered by all companies due to the rapid move toward globalization?
Where should we produce or source our products?
Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?
planned obsolescence
Deceptive practices fall into three groups: pricing, promotion, and ________.
pricing; promotion; packaging
Which of the following characterizes emerging economies?
rapid industrialization moderate competition rapidly declining trade barriers
In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?
selling situations that are "one-time" occurrences
Sears opened up department stores in Mexico and Spain, where it found qualified local manufacturers to produce many of the products it sells. This type of joint venture is known as ________.
Contract Manufacturing
Which of the following companies uses a direct marketing channel?
Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
The marketing concept is a philosophy of ________.
a business use to identify and fulfill the needs of its customers, benefiting both the customer and the company.
Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.
adds value by providing information about products. without advertisement we would not know
Which of the following should be a manufacturer's first step when designing an effective marketing channel?
analyze consumer needs
The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.
build long-term relationships with customers
The decision-making unit of a purchasing organization is called its ________.
buying center
A nurse in a hospital told the chief dentist, Dr. Albrecht, that the hospital should purchase equipment that would sterilize the dentists' tools without using any water because water tends to affect the durability of the tools over time. Dr. Albrecht located some articles on chemical sterilizers and gathered more information on how they worked. After talking to salespeople, Dr. Albrecht finally placed his order for the machine. In this instance, Dr. Albrecht played the role of a(n) ________.
decider
Green Bees, a popular American heavy-metal band, will perform in Berlin during Christmas. There is a high demand for concert tickets among fans worldwide who are looking forward to the much-awaited performance. In this instance, the high demand for tickets for the Green Bees concert is representative of ________ demand.
derived demand
Envirosax reusable shopping bags are stylish and affordable, and they eliminate the need for plastic store bags. Envirosax reusable shopping bags most likely fall in the category of ________ products.
desirable
The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.
disintermediation
Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.
horizontal
Which of the following is the LEAST critical decision a company should make before going abroad?
how many people it wants to employ
Who among the following does NOT participate in the purchase decision process of a buying organization?
individuals who supply raw materials
The Pure Drug Company produces insulin, a product with a very stable demand. Even though the price changed several times in the past two years, the demand for Pure Drug's insulin remained relatively unaffected. In this instance, the demand for insulin is representative of ________ demand.
inelastic
In advertising, "puffery" is a term that refers to ________.
innocent exaggeration for effect
Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a two-way street?
the growing number of IKEA furniture stores
Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young(although legal age) nonsmokers?
the philosophy that companies can do in good conscience whatever the market and legal systems allow
When KFC came into conflict with its franchisees over the brand's Unthink KFC repositioning, which emphasized grilled chicken over its traditional Kentucky friedchicken, KFC experienced ________ conflict.
vertical
