Marketing Final Exam

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Consumer​ advocates, government​ agencies, and other critics have accused marketing of harming consumers through​ ________.

...

For which of the following products would the intensive distribution strategy most likely be​ used?

...

Which of the following is NOT part of the business​ market?

...

Which of the following is a risk associated with international​ trade

...

Which of the following is most likely to be the consequence of increased growth of global​ trade?

...

Which of the following is true of the exclusive distribution​ strategy?

...

Why do firms have difficulty accessing potential market areas in developing​ countries, such as China and​ India?

...

A(n) ________ controls the flow of information to others in the buying center.

gatekeeper

All of the following are difficulties associated with selling to government buyers EXCEPT​ ________.

high advertising costs

Members of management at Growing​ Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and​ equipment, are evaluating the benefits and disadvantages of indirect​ exporting, direct​ exporting, and licensing. In which stage of the international marketing process is Growing​ Green?

looking at the global marketing environment

Foreign businesses in China appear to receive unusually close scrutiny and special​ regulations, aimed at boosting the fortunes of local competitors. This is an example of​ a(n) ________.

nontariff trade barrier

​________ involves​ planning, implementing, and controlling the physical flow of​ goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Logistics

​________ refers to buying a packaged solution to a problem from a single​ seller, thus avoiding all the separate decisions involved in a complex buying situation.

Systems selling (or solutions selling)

Which of the following is most likely true of marketing channel​ decisions?

They often involve long-term commitments to other firms.

A marketer wanting to determine business buyer behavior is most likely to ask which of the following​ questions?

What are the major influences on buyers?

Which question should most likely be answered by all companies due to the rapid move toward​ globalization?

Where should we produce or source our products?

Critics point to which of the following factors when they accuse marketing of harming consumers through high​ prices?

planned obsolescence

Deceptive practices fall into three​ groups: pricing,​ promotion, and​ ________.

pricing; promotion; packaging

Which of the following characterizes emerging​ economies?

rapid industrialization moderate competition rapidly declining trade barriers

In which of the following scenarios would​ high-pressure selling tactics typically be most advantageous for​ marketers?

selling situations that are "one-time" occurrences

Sears opened up department stores in Mexico and​ Spain, where it found qualified local manufacturers to produce many of the products it sells. This type of joint venture is known as​ ________.

Contract Manufacturing

Which of the following companies uses a direct marketing​ channel?

Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs

The marketing concept is a philosophy of​ ________.

a business use to identify and fulfill the needs of its customers, benefiting both the customer and the company.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail​ prices, by arguing that advertising and promotion​ ________.

adds value by providing information about products. without advertisement we would not know

Which of the following should be a​ manufacturer's first step when designing an effective marketing​ channel?

analyze consumer needs

The success of the Tom Dennis Ford dealership has been built largely on return customers and​ word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using​ high-pressure selling is ineffective if the dealership wants to​ ________.

build long-term relationships with customers

The​ decision-making unit of a purchasing organization is called its​ ________.

buying center

A nurse in a hospital told the chief​ dentist, Dr.​ Albrecht, that the hospital should purchase equipment that would sterilize the​ dentists' tools without using any water because water tends to affect the durability of the tools over time. Dr. Albrecht located some articles on chemical sterilizers and gathered more information on how they worked. After talking to​ salespeople, Dr. Albrecht finally placed his order for the machine. In this​ instance, Dr. Albrecht played the role of​ a(n) ________.

decider

Green​ Bees, a popular American​ heavy-metal band, will perform in Berlin during Christmas. There is a high demand for concert tickets among fans worldwide who are looking forward to the​ much-awaited performance. In this​ instance, the high demand for tickets for the Green Bees concert is representative of​ ________ demand.

derived demand

Envirosax reusable shopping bags are stylish and​ affordable, and they eliminate the need for plastic store bags. Envirosax reusable shopping bags most likely fall in the category of​ ________ products.

desirable

The Bookworm began delivering books directly to customers through mail instead of selling through​ brick-and-mortar companies. This is an example of​ ________.

disintermediation

Managers at the Imperial​ Hotel-Chicago complained that the​ chain's overall image was hurt because Imperial​ Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing​ ________ conflict.

horizontal

Which of the following is the LEAST critical decision a company should make before going​ abroad?

how many people it wants to employ

Who among the following does NOT participate in the purchase decision process of a buying​ organization?

individuals who supply raw materials

The Pure Drug Company produces​ insulin, a product with a very stable demand. Even though the price changed several times in the past two​ years, the demand for Pure​ Drug's insulin remained relatively unaffected. In this​ instance, the demand for insulin is representative of​ ________ demand.

inelastic

In​ advertising, "puffery" is a term that refers to​ ________.

innocent exaggeration for effect

Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a​ two-way street?

the growing number of IKEA furniture stores

Which of the following is being followed as a guiding principle by a company that produces and heavily markets​ cigarettes, with many promotions aimed at young​(although legal​ age) nonsmokers?

the philosophy that companies can do in good conscience whatever the market and legal systems allow

When KFC came into conflict with its franchisees over the​ brand's Unthink KFC​ repositioning, which emphasized grilled chicken over its traditional Kentucky fried​chicken, KFC experienced​ ________ conflict.

vertical


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