Marketing Final Practice Exam w/answers

Inglast Food Processors, producers of fruit juice and chocolate products, was faced with a class action suit following a customer finding worms in their chocolate products. Inglast settled the case, and released an advertisement communicating the new seal-proof wrapping that their products will carry from now on. The ad explained how the chocolate processing plant made the products, the new seal system implemented and how safe it is, and showed happy customers eating Inglast products. Which of the following kinds of advertisement did Inglast release to counter the lawsuit?

An informative advertisement.

10) With product bundle pricing, sellers can combine several products and offer the bundle ________.

At a reduced price

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry, AquaBerry, MangoBerry, FuschiaBerry, and GloBerry. The company wants to add more products to its lineup. Which of the following would be a line extension for BerryBerry?

BerryBerry adds a new fruit juice flavor: TangyBerry.

A(n) ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.

Brand

Which of the following is true of the growth stage of the PLC?

By spending a lot on product improvement and promotion, the firm gives up maximum current profit.

________ occurs when two established brand names of different companies are used on the same product.

Co-branding

Pediacertain Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation is Pediacertain using?

Demographic

When Port Orleans Shipping uses segmented marketing, it targets several segments and designs separate offers for each one. This approach is called ________ marketing.

Differentiated

________ distribution gives a limited number of dealers the sole rights to distribute the company's products in their territories.

Exclusive

Qriosity Inc. comes out with a new antivirus program and prices it at half price to attract buyers. The company is using ________.

Market-penetration pricing

In the ________ stage, a product's sales growth slows or levels off.

Maturity

Electronics company Sony sells its products under its own brand name. Thus, Sony is a ________ brand.

National

Store brands are also known as ________ brands.

Private

With an understanding of price elasticity, sellers should know that the less elastic the demand for their product is, the more advantageous it is for them to ________.

Raise the price

Gustaves Electronics are a leading brand in kitchen appliances. Recently, the company released a new line of blenders called Amalgee. But the sales of Amalgee did not meet the expected figures. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. Which of the following elements of the promotion mix did Gustaves utilize to boost Amalgee's sales?

Sales Promotion

GameStop sells video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n)________.

Specialty store

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully. TRUE or FALSE

TRUE

In the marketing mix, design, packaging, services, and features are all included in the category of ________.

product