Marketing last midterm

corporate vertical marketing system

Estee Lauder both manufactures MAC cosmetic products and owns the MAC retail stores. This is an example of a __________________

many

Intensive distribution means that a manufacturer places its product in _______ outlets

COMMUNICATION

Not only is getting customers into stores by using newspapers, magazines, and television considered retail _______________________, so is the use of displays and signs placed at the point of purchase or in aisles.

indirect channel

Toyota sells its vehicles through retailers known as dealerships, which means it uses an ________ of distribution

LEVEL OF SERVICE FORM OF OWNERSHIP MERCHANDISE LINE

Which of the following are common ways that retail outlets can be classified?

other intermediaries

Wholesalers are intermediaries who sell to

breadth

a store that offers tools, shoes, and books is said to have ________ of product line

franchise agreement

ford licenses its dealers to sell cars subject to specific sales and service conditions under its ...

scrambled merchandising

offering several unrelated product lines in a single store

- contractual systems - corporate chain - independent retailer

what are the three general types of retail ownership?

telemarketing

which of the following has recently undergone dramatic change as a result of new legislation related to telephone solicitation

the national Do-Not-Call registry

which of the following has restricted the efforts of telemarketers

without a retailer

A direct channel is one that moves a product from the manufacturer to a consumer

selective distribution

Between the two extremes in distribution density, intensive and exclusive, is the level known as _____________ in which a firm selects a few retailers in a geographic region to carry its products

contractual vertical marketing system

Five Guys restaurant chain originated in Virginia, and started franchising its concept in many U.S. states. It enters into a formal agreement with each franchisee, creating a _________

contractual vertical marketing systems

Five guys restaurant chain originated in Virginia, and started franchising its concept in many US states. it enters into a formal agreement with each franchisee, creating a

franchise agreement

Ford licenses its dealers to sell cars subject to specific sales and service conditions under its _________

activities to move a products from the source of raw materials to consumption

In logistics flow refers to -

agent and broker

Intermediaries that have legal authority to act on behalf of the manufacturer

flow of raw materials and parts; flow of finished products

Logistics management includes which two of these?

- Understand the customer - Understand the supply chain - Harmonize the supply chain with the marketing strategy

Steps when aligning your supply chain with marketing strategy

across firms, from suppliers to distributors

Supply chain management is the integration and organization of information and logistics activities _____________

logistics management

The combination of the inbound flow of raw materials and parts and the outbound flow of finished products is known as

1. the flow of raw materials and parts 2. the supplier network

The inbound portion of the supply chain incorporates which of the two following?

supply chain management

The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as

exclusive distribution

The most limited level of distribution density, one common among luxury brands, is known as

the producer, a distributor, raw material supplier

The supply chain for a product includes:

vertical and horizontal

The two types of channel conflict are ______________

OFF-PRICE

Warehouse clubs, outlet stores, and extreme value retailers are variation of ____________ retailing.

materials handling and warehousing and order processing

Which of the following should be considered as part of total logistics cost?

multichannel marketing

_________ refers to firms using stores, catalogs, and the Internet to sell merchandise

direct marketing channels

____________ allow consumers to buy products by interacting with advertising media instead of a face-to-face meeting with a salesperson

indirect channel

____________ has intermediaries between the producer and consumers that perform various channel functions

franchising

a contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of business under an established name and according to specific rules

franchising

a contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of business under an established name and according to specific rules is called _________

supply chain

a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users

- ability to comparison shop - 24-hour access

advantages of using the online retailers

dual distribution

an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product

level of service

an easily perceived difference between Nordstrom and Kmart is the

information technology

an important feature of customer-driven supply chain management, creating benefits in order processing, transportation, scheduling, and inventory and facility management

vertical marketing systems

are professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximum marketing impact

supply chains

are typically designed to be either responsive or efficient, depending upon a firm's strategy to meet customer requirements

customer service

as it pertains to a supply chain, is the ability to satisfy users in terms of time, dependability, communication, and convenience

logistics

deals with the decisions needed to move a product from the source of raw materials to consumption

a large assortment of each item

depth of a product line means that a store carries ....

in a consumer's home or office

direct selling typically occurs

agent

do not take title to products, but instead bring a seller and buyer together

category killers

focus on one type of product at very competitive prices, like Best Buy does with electronics and staples does with office

time, place, form, and possession

four utilities are provided by retailers in varying degrees.

corporate chains

in which form of retail ownership is centralization in decision making and purchasing common

agent

might serve as an independent selling arm for producers, representing them to industrial users

strategic channel alliance

one firm's marketing channel being used to sell another firm's products

internet marketing channel EXAMPLE

opentable.com

industrial distributor

performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing

retailing

refers to all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use

retailing

refers to an intermediary who sells to consumers

multichannel marketing

the correct term for marketing that exploits opportunities with both traditional intermediaries and online

low-status, low-margin stores

the wheel of retailing predicts that new forms of retail outlets will usually enter the market as ....

Supply and distribution firms; flows of materials and products

though similar, supply chain management focuses on ________________ while logistics management focuses on ________________.

retailing mix

to ciliate retailing strategy, marketers often craft a specific combination of retail pricing, store location, retail communication, and merchandise, which is known as

independent retailer

type of retail ownership where you have the advantage of being your own boss

contractual vertical marketing system

under a _______________independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone

limited service

when customers are responsible for most shopping activities, but may be assisted with getting credit or returning merchandise, Is known as .....

contractual vertical

wholesaler-sponsored voluntary chains and retailer-sponsored cooperative are two types of ____________ marketing systems

manufacturer's branches

wholly owned extensions of the producer that perform wholesaling activities are known as ....