Marketing last midterm
corporate vertical marketing system
Estee Lauder both manufactures MAC cosmetic products and owns the MAC retail stores. This is an example of a __________________
many
Intensive distribution means that a manufacturer places its product in _______ outlets
COMMUNICATION
Not only is getting customers into stores by using newspapers, magazines, and television considered retail _______________________, so is the use of displays and signs placed at the point of purchase or in aisles.
indirect channel
Toyota sells its vehicles through retailers known as dealerships, which means it uses an ________ of distribution
LEVEL OF SERVICE FORM OF OWNERSHIP MERCHANDISE LINE
Which of the following are common ways that retail outlets can be classified?
other intermediaries
Wholesalers are intermediaries who sell to
breadth
a store that offers tools, shoes, and books is said to have ________ of product line
franchise agreement
ford licenses its dealers to sell cars subject to specific sales and service conditions under its ...
scrambled merchandising
offering several unrelated product lines in a single store
- contractual systems - corporate chain - independent retailer
what are the three general types of retail ownership?
telemarketing
which of the following has recently undergone dramatic change as a result of new legislation related to telephone solicitation
the national Do-Not-Call registry
which of the following has restricted the efforts of telemarketers
without a retailer
A direct channel is one that moves a product from the manufacturer to a consumer
selective distribution
Between the two extremes in distribution density, intensive and exclusive, is the level known as _____________ in which a firm selects a few retailers in a geographic region to carry its products
contractual vertical marketing system
Five Guys restaurant chain originated in Virginia, and started franchising its concept in many U.S. states. It enters into a formal agreement with each franchisee, creating a _________
contractual vertical marketing systems
Five guys restaurant chain originated in Virginia, and started franchising its concept in many US states. it enters into a formal agreement with each franchisee, creating a
franchise agreement
Ford licenses its dealers to sell cars subject to specific sales and service conditions under its _________
activities to move a products from the source of raw materials to consumption
In logistics flow refers to -
agent and broker
Intermediaries that have legal authority to act on behalf of the manufacturer
flow of raw materials and parts; flow of finished products
Logistics management includes which two of these?
- Understand the customer - Understand the supply chain - Harmonize the supply chain with the marketing strategy
Steps when aligning your supply chain with marketing strategy
across firms, from suppliers to distributors
Supply chain management is the integration and organization of information and logistics activities _____________
logistics management
The combination of the inbound flow of raw materials and parts and the outbound flow of finished products is known as
1. the flow of raw materials and parts 2. the supplier network
The inbound portion of the supply chain incorporates which of the two following?
supply chain management
The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as
exclusive distribution
The most limited level of distribution density, one common among luxury brands, is known as
the producer, a distributor, raw material supplier
The supply chain for a product includes:
vertical and horizontal
The two types of channel conflict are ______________
OFF-PRICE
Warehouse clubs, outlet stores, and extreme value retailers are variation of ____________ retailing.
materials handling and warehousing and order processing
Which of the following should be considered as part of total logistics cost?
multichannel marketing
_________ refers to firms using stores, catalogs, and the Internet to sell merchandise
direct marketing channels
____________ allow consumers to buy products by interacting with advertising media instead of a face-to-face meeting with a salesperson
indirect channel
____________ has intermediaries between the producer and consumers that perform various channel functions
franchising
a contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of business under an established name and according to specific rules
franchising
a contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of business under an established name and according to specific rules is called _________
supply chain
a sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users
- ability to comparison shop - 24-hour access
advantages of using the online retailers
dual distribution
an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product
level of service
an easily perceived difference between Nordstrom and Kmart is the
information technology
an important feature of customer-driven supply chain management, creating benefits in order processing, transportation, scheduling, and inventory and facility management
vertical marketing systems
are professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximum marketing impact
supply chains
are typically designed to be either responsive or efficient, depending upon a firm's strategy to meet customer requirements
customer service
as it pertains to a supply chain, is the ability to satisfy users in terms of time, dependability, communication, and convenience
logistics
deals with the decisions needed to move a product from the source of raw materials to consumption
a large assortment of each item
depth of a product line means that a store carries ....
in a consumer's home or office
direct selling typically occurs
agent
do not take title to products, but instead bring a seller and buyer together
category killers
focus on one type of product at very competitive prices, like Best Buy does with electronics and staples does with office
time, place, form, and possession
four utilities are provided by retailers in varying degrees.
corporate chains
in which form of retail ownership is centralization in decision making and purchasing common
agent
might serve as an independent selling arm for producers, representing them to industrial users
strategic channel alliance
one firm's marketing channel being used to sell another firm's products
internet marketing channel EXAMPLE
opentable.com
industrial distributor
performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing
retailing
refers to all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use
retailing
refers to an intermediary who sells to consumers
multichannel marketing
the correct term for marketing that exploits opportunities with both traditional intermediaries and online
low-status, low-margin stores
the wheel of retailing predicts that new forms of retail outlets will usually enter the market as ....
Supply and distribution firms; flows of materials and products
though similar, supply chain management focuses on ________________ while logistics management focuses on ________________.
retailing mix
to ciliate retailing strategy, marketers often craft a specific combination of retail pricing, store location, retail communication, and merchandise, which is known as
independent retailer
type of retail ownership where you have the advantage of being your own boss
contractual vertical marketing system
under a _______________independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone
limited service
when customers are responsible for most shopping activities, but may be assisted with getting credit or returning merchandise, Is known as .....
contractual vertical
wholesaler-sponsored voluntary chains and retailer-sponsored cooperative are two types of ____________ marketing systems
manufacturer's branches
wholly owned extensions of the producer that perform wholesaling activities are known as ....
