Marketing Midterm 25 Review Questions

When Geoffrey visited a country in Africa to evaluate a real estate purchase, he found that handshakes in business transactions were considered to be taboo and that the businesspeople preferred to use nodding instead. This would be an example of differences in _____ forces. A) cultural B) political C) economic D) technological E) regulatory

A) cultural

With its Venus razor, Gillette was the first marketer to offer a triple blade razor designed specifically for women. This is an example of market segmentation using ___________ variables. A) demographic B) psychographic C) geographic D) family life cycle E) product use

A) demographic

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called A) impulse buying. B) habitual buying. C) compulsive response behavior. D) non-problem solving. E) cognitive dissonance.

A) impulse buying

As a concept, customer relationship management (CRM) begins its focus on customers with A) information. B) product. C) distribution. D) communication. E) price.

A) information.

Individuals, groups, or organizations with one or more similar characteristics that cause them to have similar product needs are classified as A) market segments. B) heterogeneous markets. C) concentrated markets. D) demographic segments. E) strategic segments.

A) market segments

The forces of the marketing environment include A) political, legal and regulatory, sociocultural, technological, economic, and competitive. B) sociocultural, legal, regulatory, economic, and competitive. C) legal, regulatory, political, and sociocultural. D) competitive and noncompetitive forces that affect most lifestyles. E) fairly static components.

A) political, legal and regulatory, sociocultural, technological, economic, and competitive.

Boca Burger's website features information about products, recipes, and nutritional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ________ tool. A) promotional B) distributional C) pricing D) targeting E) production

A) promotional

SunnyD is aimed at mothers with children under age twelve. These mothers represent SunnyD's? A) target market. B) consumer advocates. C) marketing strategy. D) marketing mix. E) marketing tactic.

A) target market.

Globalization of marketing means A) the development of a set of marketing strategies for the entire world or major regions of the world. B) performing marketing activities across national boundaries. C) the exporting of goods and services to foreign countries. D) the creation of value and the exchange of value between countries. E) firms with operations or subsidiaries are located in many countries.

A) the development of a set of marketing strategies for the entire world or major regions of the world.

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste? A) Extended problem solving B) Routinized response behavior C) Intensive problem solving D) Limited problem solving E) Perceptual scanning

B) Routinized response behavior

Procter & Gamble markets Cheer detergent to young singles and couples and Tide detergent to families. Procter & Gamble is using a(n) ___________ targeting strategy for laundry detergents. A) multiuse B) differentiated C) stratified D) undifferentiated E) concentrated

B) differentiated

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets __________. A) goods B) ideas C) services D) political figures E) applications

B) ideas

A study that is valid and reliable A) is called a marketing research study. B) measures what it is supposed to measure and produces almost identical results every time. C) is expensive to implement and complete. D) measures subtle differences in the population being studied. E) is difficult to produce without expert researchers.

B) measures what it is supposed to measure and produces almost identical results every time.

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia? A) Purchase B) Evaluation of alternatives C) Problem recognition D) Information search E) Pre-purchase evaluation

C) Problem recognition

An informed guess or assumption about a certain problem or set of circumstances is known as A) a description of the situation. B) good research design. C) a hypothesis. D) a reliable guess. E) managerial intuition.

C) a hypothesis.

The three major types of reference groups are A) membership, aspirational, and advocacy. B) advocacy, avoidance, and approach. C) aspirational, dissociative, and membership. D) actual, implied, and desired. E) family, peer group, and media.

C) aspirational, dissociative, and membership

Primary data are best described as the A) first batch of data collected for a specific study. B) data that are necessary for a correct decision. C) data that are observed, recorded, or collected directly from subjects. D) data that are compiled for some purpose other than the study in question. E) data that are collected inside and outside the organization for some purpose other than the current investigation.

C) data that are observed, recorded, or collected directly from subjects

Research (such as survey) that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ______ research. A) primary B) experimental C) descriptive D) secondary E) exploratory

C) descriptive

According to consumer behavior analysts, when a person's interest in a particular product category is ongoing and long-term, it is described as A) situational involvement. B) routinized response behavior. C) enduring involvement. D) limited problem solving. E) low involvement.

C) enduring involvement

The lowest level of commitment to international marketing and the most flexible approach is A) a joint venture. B) direct ownership. C) exporting. D) licensing. E) contract manufacturing.

C) exporting

The objective of sampling in marketing research is to A) elicit responses from as many people as possible. B) control independent variables that might influence research results. C) select representative units from a total population. D) ensure that measures in the study are reliable. E) provide data that can be used to test the hypotheses being investigated.

C) select representative units from a total population.

Which of the following is often used to raise revenue for a country and/or to protect domestic products? A) Quota B) Warning label C) Embargo D) Import tariff E) Exchange control

D) Import tariff

Which of the following products is most likely to be marketed using an undifferentiated approach? A) Bicycle B) Computer C) Notebook D) Seasoning salt E) Oscillating fan

D) Seasoning salt

Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ___________ to work together on a worldwide basis. A) licensing agreement B) export trading company C) joint agreement D) strategic alliance E) multinational enterprise

D) strategic alliance

Adolescents are not considered part of the market for casinos because they A) have very little buying power. B) do not have the desire to gamble. C) are not willing to spend their money on gambling. D) cannot afford to gamble their savings. E) do not have the authority to gamble.

E) do not have the authority to gamble.