Marketing Module 4 quiz

A survey of social media presence conducted by HubSpot found that consumers expect brands to be active on how many social channels?

3 to 4

Which of the following people on a website design team is using a wireframe?

Calvin is putting a framework together of how the website should function

What acronym describes the incredibly short window of three to five seconds after a shopper first encounters a product on a store shelf?

FMOT

Compare the following statements made by a salesperson and select the one that exemplifies handling objections by denial.

It simply is not accurate to claim that our product is a copycat of XYZ brand. We have a patent showing how our product is considerably different.

What is the term used to refer to how salespeople are using Web 2.0 tools and social media to sell more effectively?

Sales 2.0

A retailer that offers ultra-low prices, but requires customers to pay an annual fee for the privilege of shopping in the store is referred to as

a warehouse club

Grouping many items together in a printed piece or an online store is referred to as

catalog marketing

The umbrella term that refers to the marketing of goods or services using digital mediums, such as e-mail, websites, search engines, and social media platforms is

digital marketing

Kendra works as an independent representative for a jewelry company. She holds "parties" in peoples' homes where she can display and talk about the jewelry she sells. What form of retailing does this represent?

direct selling

The two types of extreme value retailers are

dollar discount stores and closeout chains

Which website usability attribute addresses how quickly users can perform tasks once they have learned the design?

efficiency

A retailer that operates a brick-and-mortar store but also sells the same merchandise on its website is practicing

omni-channel retailing

Which of the following is true regarding nonstore retailing?

online shopping does not provide the sensory elements that can be found with in-store shopping

The process of getting more traffic based on higher ranking of free or "organic" search results on search engines is referred to as search engine

optimization

Jason works in the men's department of a major retail store. He helps customers find what they are looking for and rings up sales that customers bring to the check-out counter. Jason is considered to be a(n)

order-taker

Search engine marketing aims to generate website traffic by

purchasing advertisement on search engines

Which of the following can be said about retailing as an economic activity?

retailing accounts for more than half of the United States' gross domestic product

To achieve long-term success in professional sales, all efforts must be centered on

serving the needs of the customer

Which of the following is not one of the dimensions marketers commonly use to classify retailers?

size of establishment

Search engines have two major functions: to provide search users with a ranked list of the websites they've determined are the most relevant, and

to build an index of all web content

The ease with which website visitors can achieve their objectives for visiting the site is termed

website usability