Marketing (Sustainable Marketing)
Consumer-oriented marketing
A principle of sustainable marketing that holds a company should view and organize its marketing activites from the customers point of view
Innovative Marketing
A principle of sustainable marketing that requires a company to seek real product and marketing improvements
Marekting Ethics Policies should Cover...
- Distributor Relations - Adertising Standards - Customer Service - Pricing - Product Development - General Ethic Standards
Environmental sustainability
A management approach that involves developing strategies that both sustain the environment and produce profits for the company
Sense-of-mission Marketing
A principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms
Societal Marketing
A principle of sustainable marketing that holds a company should make marketiing decisions by considering consumers wants, the companys requirementsm consumers long-run interestsm and society's long-run interests.
Customer-value Marketing
A principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments
Consumerism
An organized movement of citizens and government agancies designed to improve the rights and power of buyers in relation to sellers
Environmentalism
An organized movement of concerned citizens and government agencies designed to protect and improve people's current and future living environment
Desirable Products
Products that give both high immediate satisfaction and high long-run benefits.
Pleasing Products
Products that give high immediate satisfaction but may hurt consumers in the long run.
Salutary Products
Products that have low immediate appeal but may benefit consumers in the long run.
Deficient Products
Products that have neither immediate appeal nor long-run benefits.
Sustainable Marketing
Socially and environmentally responsible Marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
