Marketing Test 2

________ is the stage of the new-product process that results in a pool of concepts as candidates for new products. Multiple choice question. Development Market testing Idea generation Technical innovation

Idea generation

Esperanza has realized that she does not enjoy taking a taxi to work because there is substantial Blank______ in the delivery of the service depending on who is driving her cab that day. Multiple choice question. intangibility price differential inconsistency Interference

inconsistency

Modern products lines typically ensure that the quality of durable goods remains at stable levels, but because services depend on the people who provide them, quality may vary from person to person or day to day, in what is known as the Blank______ of services. Multiple choice question. immeasurability inconsistency intangibility irreconcilability

inconsistency

Modern products lines typically ensure that the quality of durable goods remains at stable levels, but because services depend on the people who provide them, quality may vary from person to person or day to day, in what is known as the Blank______ of services. Multiple choice question. inconsistency immeasurability irreconcilability Intangibility

inconsistency

A student may be dissatisfied with her education, despite attending a highly regarded university, if she dislikes her instructors, advisers, or administrators. This type of problem arises due to the _______ of services. Multiple choice question. inconsistency inseparability intangibility inventory issues

inseparability

There may be a great deal of interaction between a service provider and a consumer in which they co-create value together. In such situations, the customer perceives a high degree of ________ between the service provider and the company he or she represents. Multiple choice question. inseparability tangibility responsiveness Reliability

inseparability

Which two factors are unique with respect to services, and are part of the four I's? Multiple select question. inconvenience inseparability inventory indispensability

inseparability inventory

One of the basic ways in which services differ from tangible goods is that the service and the deliverer of it are ________ from each other. Multiple choice question. intangible inseparable irreconcilable inconsistent

inseparable

A consumer can see and touch a product such as a new laptop computer, but he cannot touch or feel the service he hires to fix a computer. This example illustrates the fact that services are Blank______. Multiple choice question. perishable intangible inferior inconsistent

intangible

Sahil is having trouble deciding on which college to attend. While there are buildings, classrooms, and libraries to evaluate, the most important part of the service, the actual teaching and learning, is ________, making his decision more complex. Multiple choice question. intangible indeterminant inferior immeasurable

intangible

A product ________ is a specific product that has a unique brand, size, or price. Multiple choice question. class mix item line

item

For ordering and inventory purposes, each product ________ has a separate stock keeping unit (SKU). Multiple choice question. item class line mix

item

In the ________ stage of the new-product process an organization defines the role of a new product in terms of the firm's overall objectives. Multiple choice question. new-product strategy development screening and evaluation idea generation business analysis

new-product strategy development

The goal in generating new-product ideas is to ask the question ___. Multiple choice question. "how long" "what if" "what is" "how come"

"what if"

________ is the stage of the new-product process that positions and launches a new product in full-scale production and sales. Multiple choice question. Business analysis Development Market testing Commercialization

Commercialization

________ is the stage of the new-product process in which features of the product and a marketing strategy are specified, and financial projections are made. Multiple choice question. Development Market testing Business analysis Screening and evaluation

Business analysis

________ is the stage of the new-product process in which features of the product and a marketing strategy are specified, and financial projections are made. Multiple choice question. Market testing Screening and evaluation Business analysis Development

Business analysis

________ products are purchased by the ultimate consumer, whereas ________ products are purchased by organization to assist them in providing other products for sale. Multiple choice question. Individual; commercial Consumer; business Personal; resale Shopping; specialty

Consumer; business

Manufacturing the product efficiently and performing laboratory and consumer tests to ensure it meets protocol standards are part of which stage of the new-product process? Multiple choice question. Development Business analysis Commercialization Market testing

Development

________ is the stage of the new-product process in which an idea is turned into a prototype. Multiple choice question. Business analysis Development Screening and evaluation Market testing

Development

________ is the stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. Multiple choice question. Development Market testing Screening and evaluation Business analysis

Market testing

In which stage of the new-product process does an organization use a SWOT analysis and develop a product protocol? Multiple choice question. Idea generation Business analysis Screening and evaluation New-product strategy development

New-product strategy development

________ is the stage of the new-product process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort. Multiple choice question. Screening and evaluation Market testing Business analysis Development

Screening and evaluation

________ can be classified according to whether they are delivered by people or equipment, or by business firms or nonprofit organizations. Multiple choice question. Tangible goods Business products Marketing research findings Services

Services

________ can be classified according to whether they are delivered by people or equipment, or by business firms or nonprofit organizations. Multiple choice question. Tangible goods Marketing research findings Business products Services

Services

How many steps are in the new-product development process? Multiple choice question. Three Five Seven Nine

Seven

What is the primary reason there is greater inconsistency in services than in tangible goods? Multiple choice question. The increasing use of technology in delivering services breeds inconsistency. Service providers do not get consistent feedback from customers. The cost differences among providers generates inconsistent service. The people who provide services vary in capability or daily performance.

The people who provide services vary in capability or daily performance.

What does it mean to say that services are generally considered to be intangible? Multiple choice question. They cannot be held, touched, or seen before purchase. The demand for these products is very unpredictable. They are not believed to be as valuable to customers as goods. Consumers rarely budget for this kind of expense.

They cannot be held, touched, or seen before purchase.

A gap analysis is done by ______. Multiple choice question. creating a flowchart of the points of interaction between the consumer and the provider reevaluating the price point for the service offering to set it at the maximum a customer will pay asking consumers about both their expectations of and experiences with a service identifying consumers who have never used the service and interviewing them to find out why

asking consumers about both their expectations of and experiences with a service

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as ______. Multiple choice question. supply demand a product stock a load

a product

Because services are intangible, they ______. Multiple choice question. are much more difficult for consumers to evaluate before the purchase require the costly maintenance of production capacity require a high level of interaction between the provider and consumer cannot be standardized

are much more difficult for consumers to evaluate before the purchase

Considering whether a new product will require new machinery to produce, has the potential to cannibalize existing products, or if it will require new patents occurs during which stage of the new-product development process? Multiple choice question. screening and evaluation development business analysis market testing

business analysis

The ________ stage of the new-product process assesses the total "business fit" of the proposed new product with the company's mission and objectives. Multiple choice question. idea generation new-product strategy development business analysis screening and evaluation

business analysis

The ________ stage of the new-product process assesses the total "business fit" of the proposed new product with the company's mission and objectives. Multiple choice question. idea generation screening and evaluation new-product strategy development business analysis

business analysis

What are the two broad product categories, related to the type of user, that are widely used in marketing? Multiple select question. group products business products consumer products personal products government products

business products consumer products

The new-product process stage of __________ involves positioning and launching a new product in full-scale production and sales.

commercialization

Select three stages that are part of the new-product development process. Multiple select question. commercialization assessment and review idea generation problem definition product analysis market testing

commercialization idea generation market testing

A gap analysis focuses service providers on the difference between ______. Multiple choice question. consumer expectations and experiences of service quality dimensions service satisfaction data from this year compared with past years tangible and intangible attributes of services motivations and behaviors of service employees

consumer expectations and experiences of service quality dimensions

What are the two broad product categories, related to the type of user, that are widely used in marketing? Multiple select question. group products government products personal products consumer products business products

consumer products business products

A gallon of milk would be considered which type of consumer product? Multiple choice question. shopping product convenience product unsought product specialty product

convenience product

What type of consumer product is characterized by relatively inexpensive items with widespread availability? Multiple choice question. shopping products convenience products specialty products personal products

convenience products

What three items are classified as consumer products. Multiple select question. specialty products commercial products business products convenience products shopping products

convenience products specialty products shopping products

The open innovation technique that involves generating insights based on ideas from massive numbers of people is called Blank______. Multiple choice question. market testing commercialization crowdsourcing feature bloat

crowdsourcing

When a service provider is available but there is no demand for the service, this is known as _______. Multiple choice question. idle production capacity gap analysis the service continuum trading down

idle production capacity

The new-product process stage of screening and evaluation involves ______. Multiple choice question. determining which ideas should be eliminated from further effort exposing actual products to prospective consumers under realistic purchase conditions analyzing the entire sequence of steps that make up a proposed service specifying the features of the product and the marketing strategy needed to bring it to market

determining which ideas should be eliminated from further effort

The new-product process stage of screening and evaluation involves ______. Multiple choice question. specifying the features of the product and the marketing strategy needed to bring it to market analyzing the entire sequence of steps that make up a proposed service exposing actual products to prospective consumers under realistic purchase conditions determining which ideas should be eliminated from further effort

determining which ideas should be eliminated from further effort

Which of the following can be sources of variability in service delivery? Multiple select question. differences between service provided by the same stylist at various times of the day, week, or month differences in appointment scheduling at two different branches of the same salon differences in the quality of the hair products (shampoo, conditioner) used at the salon differences between the service provided by two stylists working in the same salon differences in the prices charged for hair care products that can be purchased at the salon

differences between service provided by the same stylist at various times of the day, week, or month differences in appointment scheduling at two different branches of the same salon differences between the service provided by two stylists working in the same salon

The new-product process stage of market testing involves which two of the following? Multiple select question. exposing actual products to prospective consumers launching full-scale production for the product using realistic purchase conditions to see if consumers will buy ensuring the product meets the standards established by the protocol

exposing actual products to prospective consumers using realistic purchase conditions to see if consumers will buy

A desire to keep products seeming new encourages the proliferation of extra features in what is known as Blank______. Multiple choice question. commercialization open innovation feature inflation feature bloat

feature bloat

A company that continually adds more features to an existing product to try to appeal to more customers may end up overwhelming customers and create an unintended consequence known as ___. Multiple choice question. product scrutiny feature screening feature fatigue product screening

feature fatigue

A firm that uses crowdsourcing will generate product ideas Blank______. Multiple choice question. by asking people in crowded areas like shopping malls or grocery stores from massive amounts of customers or suppliers who respond to a firm's specific question by holding idea forums with all members of its research and development department through hand-picked individuals from various departments in the firm

from massive amounts of customers or suppliers who respond to a firm's specific question

A firm that uses crowdsourcing will generate product ideas Blank______. Multiple choice question. by asking people in crowded areas like shopping malls or grocery stores through hand-picked individuals from various departments in the firm from massive amounts of customers or suppliers who respond to a firm's specific question by holding idea forums with all members of its research and development department

from massive amounts of customers or suppliers who respond to a firm's specific question

A(n) Blank______ is a type of product that has tangible attributes that a consumer's five senses can perceive. Multiple choice question. idea service good Concept

good

Services can be classified according to whether they are delivered by _____. (Select all that apply) Multiple select question. people or equipment business firms or nonprofits electronic or human means government agencies

people or equipment government agencies business firms or nonprofits

A(n) ______ is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. (one word)

product

A Blank______ is a pre-development statement that identifies a target market, customer needs, and what the product will be or do. Multiple choice question. market test protocol product mission business analysis

protocol

Which two are types of tests available to organizations during the market testing stage of the new-product process? Multiple select question. standard test markets concept tests switching tests controlled test markets

standard test markets controlled test markets

A good is a product that is defined as having a physical aspect referred to as Blank______ attributes. Multiple choice question. identifiable differentiating tangible Durable

tangible

Standard, controlled and simulated are the three main kinds of Blank______. Multiple choice question. innovation concept tests focus groups test markets

test markets

Market testing involves exposing Blank______ to Blank______. Multiple choice question. the actual product; prospective customers a prototype; prospective customers the actual product; research and development teams a prototype; existing customers

the actual product; prospective customers

Idle production capacity occurs when ______. Multiple choice question. there are high costs associated with handling inventory for tangible goods tangible goods are perishable and require rapid turnover the service provider is available but there is no demand for the service a manufacturing plant is put on hold due to labor disputes

the service provider is available but there is no demand for the service

What should be included in a protocol for new product development? (Select all that apply) Multiple select question. what the product will be and do a well-defined target market how much the product will cost specific customer needs, wants, and preferences what competitors are planning to introduce

what the product will be and do specific customer needs, wants, and preferences a well-defined target market