Marketo

A report subscription allows: a. A report to be emailed to people regularly b. People to be added to your program c. A report to be downloaded automatically d. People to be added to reporting metrics

a. A report to be emailed to people regularly

What occurs when a lead responds to a CTA, or Call to Action? a. Conversion b. Acquisition c. Attribution d. Lead score

a. Conversion

When sending emails on a set periodic schedule, which program type should be used? a. Engagement b. Email c. Event d. Default

a. Engagement

Which of these steps come immediately after a lead is converted to opportunity? a. Opportunity status changed to Closed Won b. Opportunity Won status returned to Marketo c. Lead score reaches Threshold d. Lead handed off to Sales through CRM

a. Opportunity status changed to Closed Won

Marketo's nurture programs: a. Ensure that all audience members see the same content every time communications are sent out b. Adjust as people interact with them to guide leads through their buyer journey c. Track activities across marketing channels to show prospects personalized ads d. Use social marketing to find new customers and engage existing customers

b. Adjust as people interact with them to guide leads through their buyer journey

A program that measures the effectiveness of a paid-per-click initiative would use which program type? a. Email b. Default c. Engagement d. Event

b. Default

You can set a timeframe for the content in your stream to be active by using which of the following functionalities? a. Activate b. Edit Availability c. Archive d. Schedule

b. Edit Availability

Head Start is an email functionality that does which of the following? a. Deploys your email early to your testing group b. Processes your email 12 hours in advance for faster delivery times c. Sends your A/B test group at least 1 day prior to the remaining portion of your audience d. Is required for all batch emails

b. Processes your email 12 hours in advance for faster delivery times

The purpose of a channel includes all of the following except which of the following? a. Define a person's engagement with your program b. Schedule the steps of your program c. Measure which people reached the desired outcome of the program success d. Organize your program reporting

b. Schedule the steps of your program

Marketing automation technology: a. Automatically designs and sends emails b. Streamlines, automates, and measures marketing tasks and workflows c. Generates reports on manual transactions d. Automatically creates web pages based on copy and images in a database

b. Streamlines, automates, and measures marketing tasks and workflows

In an engagement program, a stream cadence is: a. The schedule in which people are added to your program b. The regular interval in which content is sent to stream members c. The schedule of a person's ability to receive content d. The timing of the content's activation

b. The regular interval in which content is sent to stream members

You create an industry segmentation. You add the following segments to your industry segments: Healthcare, Education, and Food Services. How many total segments does your industry segmentation have? a. 0 b. 3 c. 4 d. 5

c. 4 (because there is the default program too)

A form that is housed in the Design Studio and used across multiple programs is called: a. A multi-program form b. A local form c. A global form d. A design form

c. A global form

A preheader adds which of the following to your email? a. A web version link in the header of your email b. A linked logo to your company's website c. A short summary text after the subject line when emails are viewed in the inbox d. A dynamic subject line

c. A short summary text after the subject line when emails are viewed in the inbox

An auto-response email that is triggered from a form completion is considered: a. A non-operational email b. A batch email c. An operational email d. A marketing email

c. An operational email

Guided landing page templates: a. Allow for elements to be added anywhere in the landing page b. Are not mobile-friendly c. Are optimized for viewing on mobile devices d. Must be first approved by an Admin

c. Are optimized for viewing on mobile devices

Which of the following email reports is automatically created and populate immediately following the email send? a. Email Performance b. Email Delivery Performance c. Email Dashboard d. Email Link Performance

c. Email Dashboard

A smart list can use all of the following except: a. Filters only b. Triggers only c. Flow steps d. Filters and triggers

c. Flow steps

Email A/B testing allows you to set your winner criteria to any of the following except: a. Clicks b. Engagement Score c. Industry Standard d. Custom Conversion

c. Industry Standard

The process of collecting, qualifying, and interacting with people throughout the buying process is known as: a. Marketing automation b. Social marketing c. Lead nurturing d. Cross-channel marketing

c. Lead nurturing

Which of the following elements cannot be tested in an email A/B test? a. Whole email b. From address c. List d. Date/Time

c. List

The Form Editor allows you to edit all of the following except: a. The label of your fields b. The font and size of your fields c. The webpage the form is on d. The copy in the form button

c. The webpage the form is on

What are the benefits to syncing Marketo to your CRM? a. Coordinated communications b. 360 view of leads c. Data-driven marketing d. All of these

d. All of these

What changes are expected from a completed CRM sync? a. Better informed leads b. Improved insight on lead activities and interactions c. Leads move quicker through the funnel when nurtured d. All of these

d. All of these

Which of the following is not a way you can use marketing automation software? a. Nurture relationships with prospects b. Build alignment with Sales c. Prove ROI on marketing initiatives d. Create print collateral

d. Create print collateral

Which of the following is directly updated each time a lead interacts with your content? a. Conversion b. Acquisition c. Attribution d. Lead score

d. Lead score

Which of these are not included in Marketo's automation solution? a. Engagement hub b. Automation engine c. Analytics engine d. Pricing engine

d. Pricing engine

Which of the following is not a setup tile in the email program control panel? a. Audience b. Schedule c. Approval d. Review

d. Review

Marketo's engagement hub allows you to capture what you learn about your customers from: a. Email opens and clicks b. Ad clicks c. File downloads d. Web page visits e. All of the above

e. All of the above