Masc com final
Put these media innovations in chronological order, beginning with the earliest development
1. Dime novels 2. Nickelodeons 3. 3-D movies 4. Print-on-demand technology
Put these countries in order by their Internet penetration rates (the percentage of people in each country who have Internet access). The country with the highest Internet penetration would be first.
1. Swed 2. The United States 3. China 4. Cameroon
Put these media platforms in the order in which they were developed.
1. The telegraph 2. The gramophone 3. Movies 3. tv
Put these events in order, beginning with the one that happened first.
1.Movie attendance peaked. 2. Newspaper circulation peaked. 3. VCRs reached 85% of American homes. 4. Music sales plunged because of file-sharing.
When is the FCC's "Safe Harbor" -- the time period when it's OK for TV to broadcast content that may be indecent?
10 p.m. to 6 a.m
Who were the "Hollywood Ten"?
10 writers, actors and directors who were blacklisted for refusing to testify before the House Un-American Activities Committee
According to crisis communications expert Paul Shrivastava, all crises have a window of opportunity to gain control of 45 minutes to _____ hours.
12
Since 1992, about _____ journalists have been killed while doing their jobs, according to the Committee to Protect Journalists.
1330
It wasn't until _____ that all three of the original television networks were broadcasting in color.
1960s
it wasn't until _____ that all three of the original television networks were broadcasting in color.
1965
CDs were introduced in the early _____.
1980s
About 120 million homes in America have TVs. Suppose 24 million homes are tuned in to the seventh game of the World Series. What would the game's rating be?
20
How many violent acts, on average, has a child seen by the age of 18?
200,000
DVDs replaced in VCRs in most American homes around the year _____.
2005
E-books now make up about ___ percent of all book sales.
30
Depending on how it is measured, anywhere from _______________ percent of all news starts out as public relations.
40-90
What percentage of women and girls have an eating disorder? [You'll find the answer around 7:00.]
65
The textbook for MASC 101 this semester is the _____________ edition of "Mass Communication: Living in a Media World" by Ralph Hanson.
6th
Under the 1998 Copyright Extension Act, individual copyright was set at __________ years after the creator's death.
70
Just 20 companies publish nearly ___ percent of all books today.
80
ust 20 companies publish nearly ___ percent of all books today.
80
How many murders, on average, have children seen by the end of elementary school?
8000
What does the "hacker ethic" include? [Mark all that apply.]
"All information wants to be free." You should be judged by your skills and not by "bogus criteria such as degrees, age, race, or positio"Access to computers—and anything which might teach you something about the way the world works—should be unlimited and total."
The Federal Communications Commission suspended issuing new TV broadcast licenses from 1948 to 1952.
TRUE
Mass comm is only possible with technology
True
The invention of the printing press and the mass production of books led to __________. [Check all that apply.]
a decline in the power of the church the rise of national identities the creation of copyright laws, so people could protect their ideas
One problem with studying the mass media is that all-new problems pop up every time a new medium comes along; it's useless to look to the past for explanations.
false
Only people who have bought Ralph Hanson's textbook and purchased a special passcode can access the textbook's companion website.
false
Overall, digital music sales such as iTunes have offset the decline in CD sales.
false
People who work for Facebook, Google and other tech companies in Silicon Valley generally encourage their children to start using cellphones at an early age.
false
Scriptoria was an early typeface designed by Gutenberg.
false
Several big media conglomerates -- such as Time Warner, Gannett and News Corp. -- are integrating their print publications more tightly with their broadcast and digital properties, so that they're all part of the same corporate structure.
false
Sex and obscenity are synonymous.
false
Students in MASC 101 are required to be online at the same time every week -- 7 p.m. on Thursdays -- so you can watch the videos together.
false
Suppose one company owns all of the movie theaters in town. That is an example of vertical integration.
false
Technology has shifted the power in the music industry from the artists to the record labels.
false
The Internet relies on a centralized communication system in which all messages go through a single node.
false
The MASC 101 course is only for students who plan to work in media professions like journalism, advertising and public relations.
false
The New Republic magazine is influential among Republicans.
false
The Society of Professional Journalists expels members who have been accused of violating the group's code of ethics.
false
The Sony Walkman, invented in 1979, made music a more social experience.
false
The U.S. newspaper with the largest circulation is The New York Times.
false
The first commercial radio station was launched in New York City.
false
The first silent films were about one hour long.
false
The system under which actors worked directly for the movie studios was called "block booking."
false
The word "media" is Latin for communication.
false
There are more than 20,000 consumer magazines in the United States.
false
To protect a defendant's right to a fair trial, U.S. courts often order the press to get out of the courtroom.
false
When Marshall McLuhan coined the term the "global village," he specifically had the Internet in mind.
false
William Randolph Hearst and Frederick Douglass battled it out in a New York newspaper war that gave rise to the term "Yellow Journalism."
false
he Communications Decency Act is still the law of the land in America.
false
josh Meyerowitz argued in his book "No Sense of Place" that TV was reducing the differences among geographic regions -- encouraging us to all speak and think the same way.
false
n the early 1980s, movie studios encouraged the spread of VCRs as a way for people to watch movies at home.
false
the United States has the world's highest Internet penetration rate.
false
Suppose a newspaper takes a random photo of you shopping on Cary Street, and then runs in next to a headline that says, "Shoplifters Are Rampant at Carytown Stores." What's your best strategy if you sue the paper for invasion of privacy?
false light
As a teenager, _________________________ thought up a way to transmit an image using radio waves. [Enter his first and last name.]
fansworth
A commercial that uses cognitive dissonance is using __________ to get you to buy a product.
fear
[From Student Learning Objectives] Upon completion of MASC 101, students will be able to demonstrate an understanding of the __________ Amendment and of the news media's watchdog role in a democracy.
first
Of every 10 daily newspapers in the United States, about how many have some kind of paywall?
five
What derogatory word do journalists call PR practitioners?
flack
Which new network went on the air in 1986?
fox
Which country has tried to ban words like weekend, email, Twitter, Facebook and most recently hashtag from the media?
france
When ticket sales are adjusted for inflation, what movie had the highest domestic box office receipts?
gone with the wind
Which file-sharing service fought the Recording Industry Association of America all the way to the Supreme Court and then lost?
grokster
About _____ of all American households subscribe to cable TV service.
half
One technological breakthrough in printing photos in magazines was the _________________, pioneered by Frederick Ives in the 1870s and 1880s. He found a way to divide a photograph into a microscopic grid of raised dots. Depending on whether they were bigger or smaller, close together or farther apart, the dots would resemble the original photograph.
half
What is the current name of the Clear Channel radio chain? _______________
heart
During his radio career, Edward R. Murrow is best remembered for which of the following?
his accounts from London in World War II
John McManus said journalism is often called "the first draft of ___________."
history
USA Today runs a photo and story about Lady Gaga's outrageous wardrobe on the front page of its Life section. This is an example of the ________ news value.
human interest
Nazi propaganda is associated with the _________________ of media effects.
hypodermic needle theory
How did the development of radio and TV in America differ from the development of radio and TV in England?
in England, the government created a broadcasting company and funded and regulated it. In the U.S., most radio and TV stations were privately owned.i
Bollywood is the nickname for the filmmaking capital in __________.
india
The largest book wholesaler in the United States is the __________ Book Company.
ingram
The Internet can be used for _______________. [Mark all that apply.]
interpersonal communication group communication mass communication
ome people who watch a lot of TV news think crime is very prevalent and are afraid to go out at night. This is a reflection of _______________.
mean world syndrome
n 2004, the Centers for Disease Control found that _______________. [You'll find the answer around 1:11:00.]
media violence enhances violent behavior
According to our textbook and the video talk-through, how many views has Felix Kjellberg, aka PewDiePie, received on YouTube?
more than 10 billion
What proportion of lead stories on local TV news is dedicated to crime, fires, disasters and accidents?
more than 60%
According to the RIAA, since Napster emerged in 1999, music sales in the U.S have dropped by _______________.
more than half
______________, founded by Berry Gordy Jr., was the most successful of the independent record labels and one of the most successful black-owned businesses.
motown
We plan to hold at least three optional in-person meetings for MASC 101 students during the semester. The meetings tentatively have been scheduled for the weeks of Sept. 17, Oct. 8 and Nov. 5. These meetings will be "_______ nights."
movie
What was the earliest television broadcast?
nBC, from the New York World's Fair in 1939
During Nancy Pelosi's four years as speaker of the U.S. House of Representatives, how many times was she on the cover of national news magazines? [You'll find the answer around 44:00.]
never
The_______________ is to Democrats as the National Review is to Republicans.
new republic
What is the most popular radio format in the U.S.?
news/talk
What was the first mass medium to be supported primarily by advertising in the United States?
newspapers
Which company stirred a big controversy recently by including in its advertisements Colin Kaepernick, the football player who kneeled during the national anthem to protest police brutality?
nike
What does CPM stand for?
none of the above
What was the first medium to allow ideas to easily move beyond the place where they were initially created?
none of these choices
Suppose you're a media planner who's trying to reach people during morning rush hour. Where would you place your ads?
on the radio
According to sociologist Paul Lazarsfeld, voters are most influenced by _______________.
opinion leaders
When Amazon decided not to sell a particular publisher's books, that was an example of _______________.
ownership effects
when Amazon decided not to sell a particular publisher's books, that was an example of _______________.
ownership effects
_______________ means breaking the messages into small blocks and sending them independently across a network.
packet
_______________ switching means breaking the messages into small blocks and sending them independently across a network.
packet
Dr. Barbara Berg, a historian and author of Sexism in America, says _______________ is America's default setting. [You'll find the answer around 59:00.]
patriarchy
The first commercially licensed radio station was in _______________.
pittsburg
In advertising, the 4 P's stand for product, price, promotion and _______________.
place
Over the past decade, _______________.
several major newspapers have closed or moved to Web-only publication.
What made "I Love Lucy" unusual when it launched in 1951? [Mark all that apply.]
shot in cali/three cameras
Under guidelines adopted by the advertising industry in 2006, advertisements aimed at children must _______________. [Check all that appl
show mealtime foods as part of a single balanced meal rather than as part of a larger balanced diet identify when online games contain advertising distinguish between advertising and programming content
According to functional analysis, people use the media to transmit culture and values from one generation to the next. This is called _______________.
socialization
Media literacy scholar John McManus developed the SMELL test to help you decide whether to trust the news you see in print, on TV or online. What does the acronym stand for?
source, motivation, evidence, logic, (what is) left out
According to functional analysis, people use the media to get knowledge about what is happening in the world. This is called _______________.
surveillance
The winner of "America's Got Talent" becomes famous after appearing on the TV show for a season. This is an example of the __________ function of the media.
surveillance/status conferral
_________ is when a media company uses its combined properties to promote each other and add value to the company.
synergy
What characteristics make social media social? [Mark all that apply.]
tagging Social networking/sharing Customization Comments User-created generated content
Which company famously sent advertisements to a pregnant woman based on her shopping habits?
target
Professor South's office is in the ___________ Building.
temple
How was the birth of the Internet like the birth of radio?
the Internet and radio were both conceived primarily for interpersonal communication.
Media coverage of the disappearance of Natalee Holloway would be especially of interest to scholars specializing in _______________.
the critical/culture approach
What were the first movie-content guidelines used in the film industry?
the hays code
there are a lot of theories about how the media affect people. One theory is called the direct effects model. This model is also called _______________. [Mark all that apply.]
the hypodermic needle theory the bullet theory
In 1948, the U.S. Supreme Court ruled that _______________.
the movie studios had to sell off their theaters
in 1948, the U.S. Supreme Court ruled that _______________.
the movie studios had to sell off their theaters
which paper is regarded as having started the "Penny Press" era?
the new york sun
Journalistic objectivity began with which of the following?
the penny press
Business-to-business ads are also called __________ advertising.
trade
What year did Congress pass the Stop Online Piracy Act (SOPA)?
trick question
A TV station can get fined by the government if it broadcasts a video press release without disclosing that it was paid for by a company.
true
According to our textbook, the biggest publishing phenomena in recent years have been young-adult novels set in supernatural or dystopian worlds.
true
Blacks are twice as likely as whites to be shown as perpetrators of crime on local news.
true
Books were the first mass medium.
true
Business-to-business ads are also called trade advertising.
true
CBS ended up not having to pay a fine after the "wardrobe malfunction" during the 2004 Super Bowl.
true
Community newspapers remain important today because they provide information that people can't get anywhere else.
true
Copyright law also applies to digital songs.
true
E-books have especially hurt the market for printed reference books.
true
European newspapers are more likely than U.S. newspapers to have a clear political bias in their reporting.
true
Funding for over-the-air television (meaning, not cable TV) is based on the Penny Press model.
true
Google makes most of its money from ad sales.
true
Hate speech is protected by the First Amendment.
true
Hollywood movies generally make more money overseas than in the U.S.
true
If I give you a letter of recommendation for an internship, that would be an example of interpersonal communication.
true
If you text me to say you're sick and can't take the test, that would be an example of interpersonal communication.
true
In most countries, direct broadcast satellite (DBS) service is more popular than cable TV service.
true
In the United States, there are more radio stations than daily newspapers.
true
In the music sales business, the Long Tail economic model means focusing on the misses, not the hits.
true
It would be a corporate conflict of interest for ABC News to do a story about an upcoming Disney movie.
true
It's easier for a private citizen to win a libel case than for a public official.
true
It's fair to say that journalism and PR need each other.
true
Libertarian theory assumes that government, not corporate interests, is the greatest threat to a free press.
true
Magazines tend to target narrower audiences.
true
Media scholar Elizabeth Noelle-Neuman found that people are afraid to speak up if they think most people disagree with their views.
true
Most books lose money.
true
Most media outlets in the United States are privately owned and operated for profit
true
Most members of our class have never bought a newspaper.
true
Most members of our class say they go online for news and information at least several times a day
true
Most members of our class say they go online for news and information at least several times a day.
true
Most of the political talk on talk radio is conservative.
true
Movie attendance peaked in the 1940s.
true
News sources have a strong influence on media content.
true
Online bookstores are among the most successful businesses in electronic commerce.
true
Overall, digital music sales such as iTunes have made up for the decline in CD sales.
true
Publishers are desperately looking for blockbusters because most books lose money.
true
Research shows that a news story about a suicide can result in copycat suicides.
true
Thanks to advertising, many media products are free or relatively cheap.
true
The 1938 radio drama "War of the Worlds" showed that not everyone responds the same way to a media message.
true
The Hays Code was a set of morality guidelines that the movie industry adopted in the 1930s.
true
The Penny Press model shifted the focus of newspapers' revenues from readers to advertisers.
true
The SMCR model doesn't apply very well to social media.
true
The SMCR model is also known as the transmission model.
true
The TV soap opera "Guiding Light" started as a radio program.
true
The ethics codes for journalists, public relations practitioners and advertising professionals all say that truth is an important value.
true
The first movies shown at Nickelodeons were silent films.
true
Tim Berners-Lee is in favor of "net neutrality."
true
Under current law, a company can own an unlimited number of radio stations nationwide.
true
Under the USA PATRIOT Act, federal officials could look at your library records without telling you or getting a warrant.
true
Until the 1960s, newscasts offered by the TV networks in the U.S. were only 15 minutes long.
true
Video games are a form of mass communication.
true
Viewers who watched the TV show "Commander in Chief" were more likely to accept a female president. [You'll find the answer around 22:00.]
true
it's fair to say that journalists and advertisers define truth differently.
true
The John Peter Zenger case established that _______________.
truth is a defense against libel
What is the fifth largest broadcast network in the U.S.?
univsion
The SMCR model is an apt description for how social media platforms operate.
False
Let's say you go to a Lady Gaga concert, and then post on Facebook that "In my opinion, my cat can sing better than this hag." Lady Gaga then sues you for libel, saying you hurt her reputation. Who is most likely to win this case, and why?
I would win, by citing the "fair comment" defense.
If you don't print a person's name in a story, it can't be libelous.
false
According to Doug and Telisha Williams, how many "true fans" does a band need to survive financially?
1,000
Which of the following would be considered a direct action ad? [Mark all that apply.]
A newspaper ad promoting a one-day sale at a local department store An online ad urging you to book a $99 flight on Southwest Airlines
What was the movie "Intolerance"?
A hugely expensive flop directed by D.W. Griffith
What would be an example of an advertisement that uses cognitive dissonance
A magazine ad that says people in their 20s are likely to develop heart disease unless they take "this remarkable new nutritional supplement!"
Which of the following is best described as a "companion medium"?
A radio station playing classic rock
According to our textbook, what was "block booking"
A system used by movie studios to force theaters to show bad films along with good films.
What is Project Gutenberg?
A vast digital library of public domain books
Put these four magazines in order according to their print circulation, starting with the biggest one.
AARP The Magazine Game Informer People Rolling Stone
NBC is to Comcast as __________ is to Disney.
ABC
What do advertising critics say when they complain about ads? [Mark all that apply.]
Ads are intrusive. Some ads are sexist or offensive in other ways. Ads encourage people to buy things they don't really need
What do advertising critics say when they complain about ads? [Mark all that apply.]f
Ads encourage people to buy things they don't really need. Ads are intrusive. Some ads are sexist or offensive in other ways.
Which region of the world has the lowest Internet penetration rate?
Africa
Who came up with his ideas on social learning theory by conducting experiments on children interacting with a doll?
Albert Bandura
Which ethical principle suggests that, when confronted with a dilemma, you should strike a balance or avoid extremes?
Aristotle's Golden Mean
In the history of writing, when did phonography - in which symbols stood for sounds - begin?
Around 2000 BC
Which of the following best describes the findings of the People's Choice study from 1940?
Audiences are indirectly affected by media campaign messages.
Commercial radio follows the Penny Press economic model.
True
What was the first book printed in North America
Bay Psalm Book
Why did Emile Berliner's gramophone win the format war against Thomas Edison's phonograph?
Because the gramophone used discs instead of foil cylinders
Why did the Associated Press delete a tweet that repeated President Trump's statement that "We're the only country in the world where a person comes in and has a baby, and the baby is essentially a citizen of the United States"?
Because the president's statement was false and the AP's tweet failed to point that out
here are some ideas on how to fund news. Match each idea with a real-world example.ich movie company was created by popular actors and directors rebelling against the studio system?
Becoming a nonprofit ProPublica Having users make micropayments to read individual articles Newspapers using the Blendle app Crowdfunding Media entrepreneurs seeking donations with Kickstarter Adopting a membership model Voice of San Diego
Who was the publisher of the first newspaper in the American colonies?
Benajamin Harris
Who wrote Poor Richard's Almanack?
Benjamin Franklin
What was the first medium to allow ideas to easily move beyond the place where they were initially created?
Books
Match the medium with the historical or news event most closely associated with that medium.
Books Protestant Reformation Radio World War II Television JFK and Vietnam War The internet and blogs 9/11 terrorist attacks
How did the movie industry try to compete with TV? [Mark all that apply.]
By building movie theaters called multiplexes By making almost all movies in color By producing 3-D movies
How did the movie industry try to compete with TV? [Mark all that apply.]
By building movie theaters called multiplexes by producing 3-D movies
According to the syllabus, what would qualify as a new-media project -- a "small-scale digital project" that students will do in MASC 101? [Mark all that apply.]
Correct A video for Banned Books Week (Sept. 23-29) Correct An interview recorded and archived using the Story Corps app (by Nov. 30) Correct Creation (or significant improvement) of a Wikipedia entry (by Nov. 11)
Which of the following would be considered a direct action ad? [Mark all that apply.]
Correct An online ad urging you to book a $99 flight on Southwest Airlines Correct A newspaper ad promoting a one-day sale at a local department store
What freedoms are included in the First Amendment? [Mark all that apply.]
Correct Freedom of religion Correct Freedom to petition the government Correct Freedom of speech
Who invented paper?
Chinese
How does PR differ from advertising?
Correct It's harder to measure the success of a PR campaign than to measure the success of an advertising campaign. Correct PR is a management function; advertising isn't.
According to Forbes magazine, what is the biggest media company in the U.S.?
Comcast
According to Forbes magazine, what is the biggest media company? (Forbes ranked the traditional media giants -- not Google and Facebook.)
Comcast
Why might a company issue a press release instead of buying ads in newspapers or on TV? What advantages does a press release have over an ad? [Mark all that apply.]
Correct It's less expensive to produce a press release than to produce an advertisement or commercial. Correct News stories generated by the press release have more credibility than advertisements.
Media scholar Alan Wells came up with five dimensions for evaluating the media. What are they?
Correct Programming goals Correct Finance Correct Target audience Correct Feedback mechanism Correct Control
Taylor Swift comes to Richmond, and you shoot a photo of her at Hollywood Cemetery for RVA Magazine. Ugh; you forgot to check the background, and in the photo, there's a telephone pole "growing" out of Swift's head. According to journalistic ethics, what options do you have? [Mark all that apply.]
Correct Run the photo as-is, with the telephone pole right behind her head Correct Don't use the photo at all; get an authorized picture from her press office Correct Crop the picture so it just show's Swift's head, without the telephone pole
The Hutchins Commission recommended that _______________. [Mark all that apply.]
Correct The media should project a representative picture of the constituent groups within the society Correct The media should present and clarify the goals and values of the society Correct The media should provide full access to the day's news Correct The media should provide a truthful, comprehensive, and intelligent account of the day's events in a context that gives them meaning Correct The media should serve as a forum for the exchange of comment and criticism
At some news organizations, the news ombudsman can be called _______________. [Mark all that apply.]
Correct the audience advocate Correct the reader's representative the news consumer Correct the public editor
Sissela Bok's model for making ethical decisions has three steps. What is the correct order?
Correct1. Consult your conscience Correct2. Seek alternatives Correct3. Hold an imaginary ethical dialogue with everyone involved
Match the director with the film.
D.W. Griffith The Birth of a Nation Edwin S. Porter The Great Train Robbery Martin Scorsese Hugo Georges Méliès A Trip to the Moon
Who was the founder of the first real magazine — a weekly periodical called the Review?
Daniel Defoe
Edward Snowden was to the NSA surveillance scandal as _______________ was to the Pentagon Papers.
Daniel Ellsberg
Who is the focus of the movie "The Most Dangerous Man in America"?
Daniel Ellsberg, who leaked the Pentagon Papers
What theory helps explain whether a new invention or idea will catch on?
Diffusion of Innovations Theory
Which company sponsored the "Campaign for Real Beauty," with advertisements featuring models of a variety of sizes?
Dove
Who took a series of photos of a galloping horse, creating what might have been the first film?
Eadweard Muybridge
Which of the following PR practitioners would have been most likely to use an Astroturf group in a PR campaign?
Edward L. Bernays
Where did Dr. Bassem Youssef, a comedian often compared to Jon Stewart, have his television show?
Egypt
In terms of content, what is the most popular topic for consumer magazines?
Entertainment and celebrities
Communication scholar John McManus has developed a SMELL test for evaluating the truthfulness of media messages. In that acronym, the "E" stands for __________.
Evidence
E-books make up more than half of all book sales.
FALSE
Match the advertising person with his claim to fame.
George Rowell In the 1860s and 1870s, he bought newspaper space wholesale and sold it to his customers. Francis Wayland Ayer In 1868, he established the first full-service ad agency, designing and writing ads as well as placing them in newspapers. David Ogilvy He was an expert in branding - giving a product a personality or identity so it will stick in the consumer's mind. James Vicary He claimed he could increase food sales in theaters by inserting subliminal ads in movies.
Match the publication with its claim to fame.
Godey's Lady's Book Promoted women writers and targeted women readers in mid-1800s Saturday Evening Post Before TV, the first truly national medium American Magazine . The first magazine published in the American colonies (1740) McClure's Famous for muckraking in the late 1800s and early 1900s
0 out of 1 points Who invented radio (but intially saw it as a wireless telegraph machine, not a mass medium)?
Guglielmo Marconi
Who invented radio (but initially saw it as a wireless telegraph machine, not a mass medium)?
Guglielmo Marconi
Which companies are facilitating cable TV subscribers to "cut the cord"?
HBO Netflix CBS YouTube
How did Albert Bandura come up with his ideas on social learning theory?
He conducted experiments on children interacting with a doll.
What separates "happy violence" from disturbing violence?
Humor
How did the development of radio and TV in America differ from the development of radio and TV in England?
In England, the government created a broadcasting company and funded and regulated it. In the U.S., most radio and TV stations were privately owned
Where did cable TV (or CATV) begin?
In rural and mountainous areas, where TV reception was poor
Why did advertising take off in the 1800s? [Mark all that apply.]
Industrialization Economy of abundance Modernization
Why have we discussed the soap company Dove this semester? [Mark all that apply.]
It was criticized for an ad many people saw as racist. It was praised for its "real beauty" campaign.
Which of the following statements are true concerning "The Birth Of A Nation," which was released in 1915? [Mark all that apply.]
It was more than three hours long. It was a racist film that glorified the Ku Klux Klan It was praised for its innovative camera techniques. It cost more to make than any previous film.
How would you describe this ad?
It's an advocacy ad.
Match the individuals with the most relevant concept.
John McManus . SMELL test Doug and Telisha Williams 1,000 True Fans Steve Jobs "Stay hungry. Stay foolish." Marshall McLuhan "The medium is the message.
Which ethical principle says you should try to provide "The greatest good for the greatest number"?
John Stuart Mill's Principle of Utility
Which of the following news stories actually happened this semester? [Mark all that apply.]
NASA is considering allowing corporations to sponsor missions into space. After a hack, Facebook required 50 million users to reset their passwords.
Which ethical principle says you should follow absolute universal rules, regardless of the circumstances?
Kant's Categorical Imperative
What forced magazines in general to change from appealing to broad audiences to focusing on narrower, more specific ones?
Luce
Many TV critics say that television programming has never been better -- that TV has entered a new "Golden Age." What factors have led to this improvement in higher-quality TV content? [Mark all that apply.]
Many TV content providers no longer depend on advertising as their main source of revenue. Instead, they're funded by subscriptions from TV consumers. TV programming has shifted from being scarce to being abundant. Technology has increased the number of producers and outlets for TV shows.
Suppose you're watching an episode of the animated series Family Guy streaming on the Internet. What kind of communication is that?
Mass communication
Match the publisher/editor with the publication.
Match the publisher/editor with the publication. Henry Luce Time magazine William Randolph Hearst New York Journal Benjamin Day New York Sun Frederick Douglass North Star
Who was the photographer who, with his team, documented the U.S. Civil War?
Mathew Brady
The saying "The medium is the message" was coined by a media theorist named Marshall __________.
McLuhan
What was the machine that made typesetting easier and faster?
Mergenthaler Linotype machine
What does the M stand for in the SMCR model?
Message
News Corp. is controlled by Rupert __________. [Type his last name only; spell it correctly.]
Murdoch
What aspect of Gutenberg's printing process was so revolutionary?
Movable type
Who won the Food Lion v. ABC case?
Neither side really won; it was a split decision.
Match the journalist with the description.
Nellie Bly "10 days in a madhouse" Ida Tarbell Muckraker who investigated Standard Oil Margaret Bourke-White Photojournalist for Life magazine W.E.B. DuBois Editor of The Crisis
Who was the reporter who exposed horrible conditions in New York's insane asylums in the late 1880s?
Nellie Blye
Which of the following businesses is a good example of the Long Tail? (Check all that apply.)
Netflix Spotify Amazon
In the summer of 2018, the state of _______________ set up a $5 million fund to help support community journalism -- something The New York Times said was once considered "unthinkable."
New jersey
According to our textbook, what is the No. 1 radio format in America?
News/Talk/Information
How did newspapers initially respond to radio news?
Newspapers were upset and threatened to cut off radio stations' access to Associated Press news
How did newspapers initially respond to radio news?
Newspapers were upset and threatened to cut off radio stations' access to Associated Press news.
When are the TV "sweeps" held? [Check all that apply.]
November February May July
John McManus developed a mnemonic device -- called the PIE chart -- to evaluate how trustworthy a source might be. What does PIE stand for?
P-Proximity I-Independence E-Expertise or Experience
Match the PR legend with his claim to fame.
Paul Garrett . Promoted "enlightened self-interest" at GM Arthur Page . First vice president of PR for AT&T; also helped create Radio Free Europe P. T. Barnum "This way to the EGRESS!" (And then you'd have to buy another ticket.) Ivy Lee Helped the Rockefeller family recover from the PR mess of the Ludlow Massacre
Match the person with the media effects concept.
Paul Lazarsfeld Limited Effects Model Albert Bandura Bobo doll experiment Elizabeth Noelle-Neuman Spiral of Silence George Gerbner Mean World Syndrome
In the 1830s. newspaper publishers began adopting an economic model that shifted from getting most of their revenues from readers to getting most of their revenues from advertisers. This model became known as the __________ __________. [Two words; you must spell them correctly.]
Penny Press
According to one theory, what tricks your eye into seeing a flipbook as continuous action?
Persistence of vision
Match the person with his claim to fame.
Philo Farnsworth Invented television Vladimir Zworykin Worked for RCA Newton Minow "Vast wasteland" speech Ted Turner Launched CNN Jorge Ramos Univision's Walter Cronkite
What is the largest U.S. city without a daily print newspaper?
Pittsburgh Pen
Which group of media professionals requires members to sign an ethics code?
Public Relations Society of America
Integrated marketing communication campaigns typically involve __________. [Mark all that apply.]Public relations
Public relations Sales promotion Advertising Interactive media
Which paper is regarded as the first newspaper in the North American colonies (even though it published only one issue)?
Publick Occurrences
The first book printed in North America was The Whole Booke of Psalmes, commonly known as the Bay Psalm Book. It was published in 1640 by a religious group called the __________. [Just one word.
Puritans
The first book printed in North America was The Whole Booke of Psalmes, commonly known as the Bay Psalm Book. It was published in 1640 by a religious group called the __________. [Just one word.]
Puritans
In what country is Al Jazeera based?
Qatar
Vladimir Zworykin worked for __________.
RCA
Who created NBC?
RCA
What is Edward R. Murrow remembered for? [Mark all that apply.]
Radio reports from London in World War II Taking on Sen. Joe McCarthy during the "Red Scare"
What kind of books have been especially hurt by e-books?
Reference books
Who wrote The Satanic Verses?
Salman Rushdie
Who was the editor of Godey's Lady's Book?
Sarah Josepha Hale
Public service ads got their start in the 1942 with this memorable icon.
Rosie the Riveter
Edward Snowden, who has been charged with theft by the U.S. government for leaking millions of National Security Agency documents, has been granted temporary asylum in the country of __________. (In other words, which country is Snowden living in now?)
Russia
Over the past decade, ______________
Several major newspapers have closed or moved to Web-only publication.
What is a codex?
Sheets of paper, bound together, with a cover
How is social media different from "old" media? Check all that apply.
Social media can be many-to-many communication as well as one-to-many communication. Social media has more feedback and interaction than "old" media. Social media can be many-to-many communication as well as one-to-many communication. Social media has more feedback and interaction than "old" media. It's harder for the government to control social media than to control "old" media.
Which media-system theories were outlined in the book Four Theories of the Press? [Mark all that apply.]
Soviet Communist Authoritarian Social Responsibility Libertarian
In colonial American, newspapers relied primarily on _______________ for their revenues.
Subscriptions
Match the inventor with the invention.
Ted Nelson Coined the term "hypertext" Tim Berners-Lee Created HTML Marc Andreessen . Invented the first easy-to-use graphical Web browser Doug Englebart Developed the mouse
Suppose you look at the source code of a Web page, and you see a phrase like:
The <i> stands for italics.
Who was responsible for each of these films?
The Birth of a Nation D.W. Griffith The Great Train Robbery Edwin S. Porter The Jazz Singer Warner Brothers A Trip to the Moon Georges Méliès
__________ started using advertising as early as 1704
The Boston News-Letter
Who were the performers whose lawsuit helped establish the legal principle of "fair comment" in libel cases?
The Cherry Sisters
It's illegal for a journalist to go on Kickstarter and ask for money to help fund a reporting project.
false
If you send your mother an e-mail saying you could really use some homemade cookies, that would be an example of intrapersonal communication.
false
In cultivation studies, heavy television viewers are less likely to expect violence to happen to them.
false
How was the birth of the Internet like the birth of radio? [Mark all that apply.]
The Internet and radio were both conceived primarily for interpersonal communication.
Who invented the movie projector, which transformed watching a film from a solitary activity to a group experience?
The Lumière brothers
In terms of the SMCR model, there is more feedback in traditional mass media than in social media
false
Which paper was published by Benjamin Franklin?
The Pennsylvania Gazette
In the early 1980s, movie studios encouraged the spread of VCRs as a way for people to watch movies at home
false
According to our textbook, what was, in many ways, the first truly national medium in America?
The Saturday Evening Post
James Cameron is generally credited with creating the blockbuster era with the release of his hit "Avatar."
false
Jeffrey Katzenberg of Dreamworks is a vocal critic of 3-D technology.
false
Which newspaper was the responsible for breaking the Watergate story in 1972?
The Washington Post
According to our Google Hangout, what inspired Ralph Hanson to pursue journalism and mass communications as a career?
The Washington Post reporters who exposed the Watergate scandal
Apply the SMCR model to Sunday night's broadcast of the Video Music Awards. What would be the "R"?
The audience watching the broadcast on TV
Apply the SMCR model to "A Star Is Born," now playing in theaters. What would be the "R"?
The audience watching the movie
What is the first step in the book publishing process?
The author writes a proposal and sample chapter.
Suppose you work in the PR department for Whole Foods Market. How would you characterize your store's employees and your store's customers?
The employees are an internal public, and the customers are an external public.
In what order were these mass media platforms invented?
The gramophone Radio Movies Television
Johnson & Johnson made serious mistakes in its handling of the Tylenol scare.
false
Which of the following events helped bring CNN to prominence?
The persian golf war
Margaret Bourke-White was famous for her fashion shoots and celebrity photos.
false
What factors led newspapers to become more professional -- to stop injecting opinions in stories and to report the news more objectively? [Mark all that apply.]
The rise of the Penny Press The emergence of newspaper chains The creation of the Associated Press
Media logic theory holds that the media don't tell people what to think - just what to think about.
false
Apply the SMCR model to the film "Crazy Rich Asians." What would be the "M"?
The story of a young woman meeting her boyfriend's family in Singapore
What was the first invention to allow messages to be sent electrically, so that they didn't have to be carried from place to place?
The telegraph
What was Marshall McLuhan known for? [Mark all that apply.]
The term "The global village" The saying "The medium is the message" The belief that the printing press led to linear thinking
When is the first test in MASC 101? (By test, I don't mean quizzes like this one.)
The week of Sept. 24
How is Facebook similar to AOL?
They both represent a "walled garden" approach to the Internet
Newsweeklies like Newsweek and U.S. News are thriving in the digital age.
false
What do Gannett, News Corp. and Time Warner all have in common?
They each have spun off their print properties into a separate company.
When an earthquake and tsunami killed thousands of people in Indonesia on Sept. 28, the Richmond Times-Dispatch ran the story on its front page the next day. What news values were reflected in the T-D's decision? [Mark all that apply.]
Timeliness Consequence
Which of the following journalists was not a muckraker?
Trick question -- they were all muckrakers.
One criticism of Al Jazeera is that the news organization does not have a code of ethics.
false
Which of these statements are facts, not opinion. (Mark all that apply.)
U.S. Sen. John McCain died Saturday at age 81. VCU this fall welcomed about 4,600 first-year students -- the biggest freshman class ever.
About 120 million homes in America have TVs. Suppose 12 million homes are tuned in to the Country Music Association Awards. What would the CMA Awards show's share be
We can't compute this without knowing how many TV sets are turned on when the CMA Award show is being broadcast.
It is illegal for public relations practitioners to join online chats and discussion groups to help shape what is being said about their clients.
false
Which movie company was created by popular actors and directors rebelling against the studio system?
United Artist
What companies came together to form the Radio Corporation of America? (Mark all that apply.)
United Fruit Company AT&T General Electric United Fruit Company Westinghouse
It's a fact that women will watch movies about men but men won't watch movies about women. [You'll find the answer around 54:00.]
false
Who was the first editor of the magazine The Crisis?
W.E.B. DuBois
It's harder to get women to watch television than to get men to watch television. [You'll find the answer around 1:08:00.]
false
Chris Anderson, the former Wired magazine editor, and other tech-savvy residents of Silicon Valley encourage their children to use cellphones at an early age so that they will be effective citizens in the digital era.
false
High school students enjoy the same First Amendment right as college students.
false
Who reportedly said, "You furnish the pictures; I'll furnish the war"?
William Randolph Hearst
When an online activity is asynchronous, what does that mean?
You can do the activity at any time you'd like (as long as you meet the deadline).
Suppose you find an interesting news article about mass comm that you want to share with Professor South and the rest of the class. How could you do that?
You can use any of the above choices.
Which media effects model focuses on how media bias can shape stereotypes and prejudices?
critical culture model
News Corp.'s image and financial status were hurt very badly in 2011 by _______________.
a phone hacking scandal
Because of the Internet, we have seen less "tabloidization" in traditional media.
false
Borders probably will overtake Barnes & Noble as the nation's largest book-seller chain.
false
Brand names first became popular for consumer products following the Vietnam War.
false
According to an article in Atlantic magazine, heavy use of the Internet can hurt your _______________.
ability to concentrate
Public relations is to "earned media" as _______________ is to "paid media."
advertising
Advertisers divide the audience on the basis of _______________.
all of the choices
Some experts believe the media messages -- like Nazi propaganda during World War II -- have a consistent and predictable effect on people's attitudes and behavior. This is called the __________
all of the choices
Steve Jobs led companies that were known for innovations in __________.
all of the choices
The invention of the movable type printing press led to _______________.
all of the choices
What can you say about the relationship between Viacom and CBS?
all of the choices
What factors led newspapers to become more professional -- to stop injecting opinions in stories and to report the news more objectively?
all of the choices
What fueled the growth of magazines after the American Civil War?
all of these factors
A trend in the book business is that __________________________.
all of these have been trends
Where does PBS get its funding?
all the choices
Which of the following is generally true about tabloid newspapers?
all the choices
What would be a tactic for a spin doctor?
all the options
CNN was the first cable network.
false
Cameras are never allowed in courtrooms in Virginia.
false
History shows that in the media business, bigger is always better.
false
Over the past century, 90% of Hollywood portrayals of _______________ have been negative.
arabs
Suppose you're a DJ for a radio station in Ottawa. What percentage of your content must be by Canadian artists?
at least 35percent
The "fifth estate" refers to _______________.
bloggers
What was the first mass medium?
books
A digital signal allows TV stations to broadcast _______________.
both choices
Which fashion designer has been accused of having ads that look like child pornography?
calvin klein
Which country is the second-largest producer of television programming in the world? _______________
canada
Which country has the world's largest newspaper readership?
china
George Gerbner believed that _______________ "eclipsed religion, art, oral storytelling, the family as the great storytelling engine of our time?"
commercial media
Several musicians quoted in Chapter 7 -- such as Bela Fleck, Lyle Lovett and Roger McGuinn -- said they make most of their money from _______________.
concerts
Who was the first woman to be a regular evening news anchor for a U.S. television network? _______________ [You'll find the answer around 35:00.]
couric
Who wrote the "Radio Music Box" memo that proposed ways to make radio a mass medium?
david sarnoff
Who wrote the "Radio Music Box" memo that proposed ways to make radio a mass medium?
david sarnroff
Many journalists believe certain native ads or advertorials are unethical because they _______________. [Choose the best answer.]
deceive readers into thinking they're news stories
What elements must be present in order for a statement to be libelous?
defamation publication identification
In 2005, a newspaper in __________ triggered an international controversity by publishing cartoons that satirized Islam and its prophet, Mohammed.
denmark
Instead of using a publishing company, the author Stephen King sometimes has sold his books directly to the public from its own website. This was an example of _______________.
disintermediation
Instead of using a record label and stores like iTunes, the band Radiohead decided to sell its music directly to the public from its own website. This was an example of _______________.
disintermediation
What company owns Pixar?
disney
Based on history, when would the government be mostly likely to crack down on free speech?
during wartime
Of every 10 U.S. households, about how many subscribe to cable or satellite TV?
eight
George Creel was to PR during World War I as _______________ was to PR during World War II.
elmer davis
What is the most popular topic for consumer magazines?
entertainment and celeb
According to Moore's Law, computing power doubles approximately _______________.
every two years
Since the year 2000, newspapers advertising revenues have _______________.
fallen dramatically
"The Internet" and "the World Wide Web" are synonymous -- they both mean the exact same thing.
false
A TV show's rating is always higher than its share.
false
About half of all movies make money.
false
According to John McManus, if you're a journalist writing about climate change, you should give someone who says global warming isn't happening the same amount of space in your story as someone who says global warming is a real problem.
false
According to Mean World Syndrome, watching violence on TV makes people meaner and more violent.
false
According to a study cited in an NPR story, shows like "Jersey Shore" have little effect on the behavior of their fans.
false
According to former U.S. Secretary of State Condoleeza Rice, you should only find role models who look like you. [You'll find the answer around 1:17:00.]
false
Agenda setting theory holds that the media have a responsibility to tell people what to think.
false
An editorial is an advertisement designed to look like a news story.
false
In a famous instance of citizen journalism, someone took a cellphone video of a protester being killed by police in _______________ in 2009 and posted it on YouTube, sparking worldwide outrage.
iran
What phrase was used for a lively, illustrated brand of news reporting of the 1920s?
jazz journalism
Most American newspapers are owned by _______________.
large corporate chains
What "holy, special" language was used in early texts? __________
latin
According to the Faculty Guide to Student Conduct in Instructional Settings (quoted in our syllabus), "The university is a community of _______________."
learners
According to Dr. Caroline Heldman, a political science professor at Occidental College, when the media treat women as sex objects, women internalize this -- they "self-objectify." Heldman says self-objectification can lead to _______________. [Check all that apply. You'll find the answer around 14:00.]
less likelihood to vote less confidence depression lower GPAs
According to a 2012 study by the Pew Research Center, what proportion of Americans say they read a print newspaper yesterday?
less than one forth
Milton and Jefferson would be aligned which with theory of the press?
libertarian
Let's say you start a website that sells a very wide range of offbeat music -- hard-to-find songs by non-mainstream artists. This online store would be following the ________ Tail economic model.
long
the invention of the movable type printing press led to _______________. (Check all that apply.)
lower book prices the spread of culture and ideas the standardization of languages
Who created the Hutchins Commission? __________ (I'm looking for the person's name.)
luce
In general, what is the most important mass medium in Africa?
radio
The first big user of public relations was the _______________ industry.
railroad
What kind of books have been especially hurt by e-books?
reference books
Martin Luther and John Calvin were famous for publishing broadsheets containing what?
religious writings
One public relations model is called ROPES. What does the R stand for?
research
Public service ads got their start in the 1942 with this memorable icon.
rosie the rivitor
Newton Minow, as chairman of the FCC in 1961, is remembered for a speech in which he __________.
said TV was a "vast wasteland" of mediocrity
Who was the record producer who discovered Elvis Presley?
sam phillips
What kind of radio isn't regulated by the Federal Communication Commission?
satellite radio
According to Reporters Without Bordners, countries in which part of the world have the freest press?
scandanavia
The invention of the movable type printing press led to _______________. [Mark all that apply.]
the spread of culture and ideas the standardization of languages
What organization sponsored the project that led to the Internet?
the u.s defense department
Which law allowed the government to conduct more wiretaps and domestic surveillance?
the usa patriot act
Which is worth more toward your final grade in the class -- the midterm exam or the new-media project?
they are both worth the same
What company is AT&T hoping to merge with?
time warner
Which company used to own AOL?
time warner
The sinking of the __________ boosted the profile of radio, showing that wireless communications is critical in emergencies.
titanic
Suppose you buy something online, and the company urges you to post an announcement of your purchase on Facebook and share it with your friends. That is an example of _______________
viral marketing
in terms of press freedoms, as you move from ___________, you generally move from "free" countries to "not free" countries.
west to east
Who was the first U.S. president to hold regular press conferences?
woodrow wilson
One disadvantage of HD radio is that _______________.
you must buy a special HD radio receiver
n Russia and former Soviet satellites, news-by-order or news that supports a patron's political agenda is called _______________.
zakazukha
How big a fine did CBS end up paying as a result of the "wardrobe malfunction" during the 2004 Super Bowl?
zero