Mass Communication Hanson 6th Edition Chapter 3

Vertically Integrated

Controlling all aspects of a media project, including production, delivery to consumers in multiple formats, and promotion of the product through other media

Religious Texts

The earliest published works in America consisted mostly of ______.

Long Tail

The portion of a distribution curve where a limited number of people are interested in buying a lot of different products

Synergy

A combination of effects that is greater than the sum of the individual effects.

Iran Hostage Crisis

ABC expanded news coverage in the late 1970s with the show Nightline. It began as an ongoing nightly report about what major news story of the day?

Local Cable Television Systems

Delivered programming to individual homes.

New Media

Despite sharing many of the same stakeholders and owners, CBS and Viacom are reacting very differently to what segment of media?

Alphabet

Google created a new parent company in 2015 named ______.

Broadband Network

High-speed channels for sending data and video into view.

Strength

In the media business, synergy means that a combined company can add more value, cost savings, or ______ than two companies could separately.

Penny Press

Inexpensive, widely circulated papers that became popular in the nineteenth century. They were the first American media to be supported primarily through advertising revenue

Hacking

News Corp's News of the World was shut down after a criminal investigation over what new media scandal?

Disney

Of the big six legacy media conglomerates, which is the most recognizable?

Advertising

Penny press papers were the first papers in America to be funded through ______.

Short Head

The portion of a distribution curve where a large number of people are interested in buying a limited number of products

Participate in Research

To gauge audience interests, movie producers ______.

True

U.S. media is privately owned and operated for profit. T/F

1. Democratization of the Means of Production 2. Democratization of the Means of Distribution 3. Greatly Reduced Cost of Connecting Suppliers and Consumers

What are 3 consequences of the long tail?

1. High Number of Goods 2. Low Cost of Reaching Markets 3. Ease of Finding Niche Products 4. Flattening of the Demand Curve for Mainstream Hits 5. Size of Collective Market 6. Tailoring to Personal Tastes

What are 6 principles that drive the success of the long-tail portion of the media marketplace?

YouTube

What has been one of the most successful providers of long tail content?