MCAT attitudes

ABC model of attitude

A: affective, your emotions B: behavioral, how we act or behave towards the idea/object C: cognitive, thoughts and beliefs and our knowledge.

Attitude

Learned tendency to evaluate things in a certain way. Can be people, events, or objects.

4 theories of how attitude influences behavior

Theory of planned behavior

Subjective norms

What we think OTHERS think of our behavior.

Theory of planned behavior

2 key words 1. Implications 2. Intentions Intentions are based on 3 things: *Attitudes towards a certain behavior that affects whether we behave or not. *Subjective norms, what we think others think of our behavior. *Perceived behavior control, which is how easy or hard we think it is to control our behavior (maybe we have to work in addition to study, so studying is not necessarily in control).

Prototype willingness model

Behavior is a function of 6 things: past behavior, attitudes, subjective norms, our intentions, out willingness to engage in a certain behavior, prototypes/model.

Attitude to behavior process model

Event triggers attitude Attitude + outside knowledge then shapes behavior in a situation.

Elaboration likelihood model for persuasion

Much more of a cognitive approach -- the why and the how? of persuasion. 1. the central route -- degree of attitude change depends on the QUALITY of the argument. 2. the peripheral route -- degree of attitude change depends on nonverbal cues, like status, attractiveness, etc. other superficial traits.

Behavior to attitude process -- foot in the door phenomenon

Tendency to agree to small actions first and over time we later comply to much larger actions.

Role playing

We follow a social quota when we take on a role