mdse final
Balance
state of equilibrium or equal distribution •Symmetrical design - same on each side •Asymmetrical design - different on each side
textiles show
Designers and product developers can confirm developing trends, identify new resources, and order sample fabric yardage
Textiles Libraries
• Fabric associations assemble samples of fabrics for a given season • Can save a designer or product developer the time it would take to visit vendor showrooms to identify which sources have the fabric they are seeking
Smart textiles
•Textiles with Nanotechnology •Electro textiles •Stretchable Electronic Inks
Stage Three: Fabric Structure
•Fabric structure - method in which textiles are constructed •Construction differences make different qualities •Drape •Stability •Density •Categories of Fabric Structure •Woven fabrics - created by weaving interlacing yarns at right angles •Knit fabrics - interlooping yarns using needles to create fabric •Nonwoven fabrics - fibers held together by bonding, tangling, felting, creating films, or fusing •Woven fabrics - created by weaving interlacing yarns at right angles •Loom -device used for weaving fabric •Warp - vertical yarns •Weft - horizontal yarns •Characteristics of woven fabrics: •Stretch on the bias •Fray on the edges •Yarns cross at 90 degree angles •Types of basic weaves: •Plain weave •Twill weave •Satin weave •Types of fancy weaves: •Dobby weaves •Jacquard weaves and tapestries •Knit fabrics - interlooping yarns using needles to create fabric •Types of knit fabrics: •Weft knits - hand or machine produced •Knit stitches •Purl stitches •Warp knits -made by machine; loops appear along the length of the fabric •Tricot knits •Raschel knits - many laces are in this category •Nonwoven fabrics - fibers held together by bonding, tangling, felting, creating films, or fusing Compound textiles-- •Laminated vinyl •Tufted fabrics •Quilting •Twisting/Knotting •Crochet •Macramé •Other: Leather, Extruded Films like Vinyl
•technical and industrial textiles
•Fiber Optic Fabric •Spider silk fibers
color theory
•Hue - the color itself http://www.huevaluechroma.com/082.php •Value - the lightness or darkness of the color• Intensity - the saturation or brightness of a color •Tint - a hue that has white added •Shade - a hue with black added •Tone - a hue with gray added •Color scheme - a group of colors in relation to each other •Color harmony—how colors are used in combination with prints, solids and patterns. •Monochromatic color schemes - two or more colors from one hue •Neutral color scheme - white, black, gray, brown, and cream •Neutral colors do not appear on the color wheel •Discordant color schemesinclude colors that "clash" •Colorways: the color combinations offered for a garment
Look Boards: Non-Apparel
•Include images from several markets: •Apparel•Accessories•Industrial design•Interiors •Architecture •Beauty •Black and white sketches can be added to show detail and shape •Hand rendered •Created digitally •Cut images neatly and arrange on board
sources
•List all resources in a bibliography •Create an image log with image sources, including Web site information
Color Evolution
*Occurs from season to season* - To predict future needs and desires of consumers consider: change of direction and speed of change
Silhouette
- overall outline or outside shape of a design or a garment •One-dimensional figure classified using geometric terms: •Circle •Oval •Rectangle •Cylinder •Sphere •Cone •Triangle •Square Or described using letters of the alphabet: •A / A-line •T / kimono-shaped •V / wide at the top and narrow at the bottom •Usually varies in proportion and details from season to season •Shopping the market is perhaps the best source of silhouette inspiration
theme boards
Begin the layout of the theme information •Explore the emotions and meaning that they are meant to elicit •Place best inspirational images as the focal point •Rate the importance and address the scale and clarity of the images •Choose an appropriate font style, size, and color for the title •Place the title of the theme on the first board •Additional text may also be added •Tagline •Mood words Rousso-Kaplan Ostroff Chapter 10
Color Cycles
Color cycles - shifts in color preferences and color repetition•High chroma - bright colors •Achromatics - tonal grays and black •Staple / basic - colors and remain consistent from season to season•Black•Navy•Khaki•White •Fashion Colors: change often, evolve Color cycles are tracked by season and often span 3 years •Major color forecasting agencies predict seasonal colors 18 to 24 months in advance •Color forecasters know when a color story first developed and how it has evolved throughthe market
COLOR FORECASTERS
Color forecasting specialists include D3 Doneger Design Directions, Huepoint, and The Color Box •Offer subscription color services for a fee•Release forecasts about 6 to 12 months after Color Marketing Group and CAUS, which is 12 to 18 months prior to a season. •This gives them a chance to refine the earliest color forecasts and break them down into predictions
Textile Consortiums
Consortiums of textile manufacturers, such as the Cotton Council, the Wool Bureau, and the Manmade Fiber Producers, refine early color forecasts for their own markets •They present their seasonal lines at global fabric fairs that occur about one year before a consumer season
Background and Color Selection
Enhance the overall theme •Color or texture act as a unifying force •Borders •Backdrop
Stage One: Fiber
Fiber - hairlike substance; basic building block for most yarns and fabrics Two types: •Natural •Manufactured •Short fibers - staples •Long fibers - filaments Natural Fibers - come from plant (cellulosic) or animal (protein) sources •Cotton - most widely used natural fiber •Derived from the cotton plant •Staple fiber •Absorbs moisture and dries quickly •Flax - from the stems of the flax plant •Longer and stronger than cotton •Slubs - thick and thin yarns that create unevenness in the fabric •Tends to wrinkle •Used to make linen fabric •Wool - protein fiber that comes from the hair of an animal (mostly sheep) •Positives: warmth, ability to resist moisture, elastic-like flexibility •Negatives: scratchiness, tendency to shrink, susceptibility to damage by moths •Other specialty protein fibers: alpaca, camel hair, cashmere, llama, angora, vicuna •Silk - protein fiber from a silkworm cocoon •Filament fibers - detangled fiber from the cocoon Manufactured Fibers - fibers that are created using science and technology •Polyester - most widely used •Affordable, easy care requirements, can be modified to meet consumers needs •Nylon - first manufactured fiber produced in the United States (1939) •Strong for its weight, good abrasion resistance and elasticity •Acrylic - often is a substitute for wool •Less expensive than wool, easier care requirements, pills from abrasion •Spandex - elastic qualities similar to rubber •Rayon - manufactured cellulosic fiber •Made from chemically processed wood pulp then extruded through the spinneret, same characteristics as cotton: comfortable to wear, takes color well, wrinkles and stretches out of shape easily •Acetate -manufactured cellulosic fiber •Lustrous, smooth, and lightweight, shrinks, poor elasticity, and is not colorfast •Glass -commonly known as fiberglass •Molded or cast into shapes
Stage Five: Finishes
Finishes - any chemical or mechanical process that a fabric undergoes to alter its inherent properties •Preparatory Finishes - applied to fabrics so that they can be further processed •Functional Finishes - change the performance properties of a fabric •Aesthetic Finishes - change the appearance or hand of a fabric
Visual Portion`
Layout - directs how the viewer perceives and understands the message and meaning of the prediction•Landscape - horizontal layout•Portrait - vertical layout •Focal point - area where the viewer's eye is first attracted•Most important item to represent the theme •Dividing the layout into sections allows for several focal points •Structure of the layout relies on fundamental graphic concepts: •Grids - provide structure•Groups - define relationships of items •Paths - highlight visual movement between objects Typeface / font Background and Color Selection
textiles
Many services that provide color forecasts also offer fabric forecasts • They alert the product developer to new technology, fibers, blends, and finishes by providing descriptions, swatches, and sketches of possible applications • They also confirm how color palettes and color harmonies are being combined with textile fibers, fabrics, and textures to create a seasonal look
Technological Advances In Fabrics
Nanotechnology Textiles - add functionality and value to traditional textiles •Nanolayers control movement of chemicals through the layers of fabric •Fiber Optic Fabric - made from ultra-thin fibers that allow light to be emitted through advanced luminous technology •LED light travels through the length of the fiber producing a glowing effect •Temperature sensitive textiles -PCM or Phase Change Materials; extremely breathable and lightweight and can regulate body temperature •Treated with paraffin which changes state depending on temperature
Five Stages of Textile Production
Stage One: Fiber Stage Two: Yarn Stage Three: Fabric Structure Stage Four: Color, Pattern, and Organization
How to Develop a Color Forecast
Step 1. Formulate Color Ideas•Research - a scientific and artistic approaches•Collect data - most sampled or requested colors from the color services and mills•Observe - media, runways, and streets, political, economic, and lifestyle trends •Companies or events for color reference:•CAUS (Color Association of the United States) •Pantone, Inc.•Première Vision Step 2. Develop a Color Story•Collect colors for the color story•Paint chips•Yarns•Swatches of fabrics•Magazine clips•Items from nature•Colors from packaging •Select colors to represent the intended message of the theme•Five to eight predominate colors•Can include accent or fringe colors Step 3. Edit, Interpret, Analyze, And Predict The Color Story•Group and separate colors to begin to identify patterns•Edit color selections to ensure a refined color story •Mood of the color story must support the theme •Identify lifestyle•Interpret and analyze causes, key factors, or possible results of research and interpretations •Predict possible outcomes Step 4. Assign Color Names•Keep the theme and mood of the forecast in mind•Choose names that have a universal appeal yet a sense of newness to create color associations•Names from flowers, foods, minerals, metals, gems, locations, or products •Use a color numbering system such as Pantone Step 5. Write Details About The Color Story•Describe details about the colors•Compile a vocabulary list of words that articulate the color story •Write an overview of the entire color story •Summarize the color ideas•Palette evolution•Predict color shifts•Label individual colors explain its relevance to the forecast
How to Develop a "Look" Forecast
Step 1. Formulate Look and Silhouette Ideas •Research •Runway shows •Fashion magazines •Retail stores •Internet Web sites •Blogs •Vintage collections •The streets •New technologies •Watch for shifts in styles of art, architecture, and interiors •Look for the particular customer or target market Step 2. Develop A Look and Silhouette Story •Group images together •Develop a concept •Look for signs of change •Look for repetition of a shape or detail Step 3: Edit, Interpret, Analyze, and Predict the Look and Silhouette Story •Editing process: •Find repetition of shapes and details •Create classifications of the looks •"Big picture" looks •"Fringe" looks •Interpretation and analysis: •Ask what is causing society's desire for change •Consider the motivation behind the trend •Establish tempo or speed of the trend •Rate range of trend's impact Minor trend - appeals to fashion followers of a specific style tribe or lifestyle •"Hot item" -interest among several markets and appeals to customers with different demographics Step 4. Assign Look Names •Describe the look •Using specific established terminology •Clearly define the images and ideas •Use historical, already- established names for silhouettes and details •Create new vocabulary for new innovations •"Geta shoe"- cross between a clog and a flip-flop •"Boyfriend blazer" - look of a man's jacket worn by a woman Step 5. Write Details About the Look and Silhouette Story •Write the information for the presentation •Well-scripted, written explanation of the shapes •Connect the memory and mood of the entire project by including •Names of originators of the creations •Descriptions of the silhouettes •Call out of the details
How to Develop a Theme Forecast
Step 1. Formulate an Idea or Concept •Scientific approach - forecasters research and collect tangible data from:•Past trend information •Historical records•New technology•Existing objects and materials•Books, magazines, and current events •Information from trade shows, manufacturers, retailers, and consumers •Data from specialists and consultants Step 1. Formulate an Idea or Concept •Scientific approach - forecasters research and collect tangible data from:•Past trend information•Historical records•New technology•Existing objects and materials•Books, magazines, and current events•Information from trade shows, manufacturers, retailers, and consumers •Data from specialists and consultants Step 2. Collect the Images to illustrate a theme•Photos, clippings, sketches, Internet images, ads, runway shows photos •All image sources must be added to the bibliography.•Images can be researched by collecting: •Historical/vintage references•Lifestyle/cultural references•Runway analysis—name designers or collections •Retail references•Celebrity references•References from interiors•References from beauty•Trade show references•Street scene references•References based on travel•References based on art or music A forecaster might use a collection of images such as this to illustrate the emergence of a new effortless and edgy look in unconventional hairstyles Step 3. Edit, Interpret, Analyze, and Predict the Theme •Editing - sorting and identifying patterns in the research, data, and images; organize, group, or separate images and information to identify patterns•Interpreting and analyzing - identify causes, key factors, and possible results, investigate what fuels upcoming trends•Predicting - problem solving and planning for the future by foreseeing emerging needs and behaviors of consumers, foretelling possible outcomes and explaining why the results may occur Step 4. Create the Title •Title - concise but descriptive name•Must capture the spirit of the theme Step 5. Develop a Tagline• Tagline or phrase - popular buzz words, song lyrics, or media taglines to further explain the concept Step 6. Identify the Mood •Mood - describes the tone of the theme, which represents the feelings and emotions of the message •What sort of emotions are desired•Interest, joy, serenity, unrest, boredom, nostalgia Step 7. Write the Story for the Theme •Story - the written or spoken text of a forecast •Based on theme concept, images, and title•Can either be narrative or descriptive •Narrative story - based on the inspirational and artistic influence of the theme •Can be fantasy or fiction•Descriptive story - based on nonfictional data, real situations, and objective information about the theme •Includes: •Facts •Origins of the idea•Research
How to Develop a Textile and Materials Forecast
Step 1: Formulate Textiles and Materials Ideas •Research, also consider trims, findings, embellishments, and materials •Latest developments are presented at trade shows and fabric fairs •Runway shows, textures indicate future of textiles Research in: •Retail fabric stores •Vintage / used clothing stores •Nature •Hardware store •Supermarket Step 2: Collect Fabrics and Materials •Swatches - collect sample pieces of fabric or materials •swatch cards, types ,or head ends - types of displays for available and developmental fabrics •Collect textiles or materials of interest •Materials (non textiles) can also be inspiration Step 3: Edit, Interpret, Analyze, and Predict the Textiles and Materials Story •Organize and categorize collected fabrics, materials, and trims •Group related items together and replication becomes apparent •Similarities in look, color, and pattern start show trends •Interpret and analyze fabrications to understand why some have more potential •Predict using textiles and materials to convey concept of the theme Step 4: Identify Fabric And Materials •Convey the story through vivid descriptions and accurate information about the materials •Use textile terminology and vocabulary •Describe details of the materials •Fiber •Yarns •Fabric structure •Color •Finishes Describe the aesthetic qualities of the materials •Look •Feel •Texture Step 5: Write Story about the Textiles and Materials •Describe information about each item •Provide a summary for the selections •Name each item using the inspiration •Reference of past use of items to convey evolution of a textile
Sample Look Forecast - Non -Apparel
Story is developed including non-apparel items
Trim Studios
Studios specialize in generating ideas for interesting trims and details 11 • Trim swatches are important in seasons when trims and embellishment details predominate
Color
The decision about a seasonal color palette is one of the first to be made in the product development process•The seasonal color story will be the basis for solids, prints, and yarn-dyed fabrics in a variety of fibers, across all styles in the line
The Color-Forecasting Proces
The process of color forecasting begins more than 2 years in advance of a selling season (up to 3 years depending on the industry)•It is based on environmental scanning, which identifies the non-fashion events that influence fashion trends and lifestyle themes
How to Prepare a Forecast
Written Portion and Script Requirements •Offers a way to explain the forecast and predict the future of the idea •Place the facts in the context that allows for the greatest impact •Deliver facts •Unleash emotions •Parts of a Script •Introduction •Body of the forecast •Conclusion •Bibliography •Script: •Explains each portion of the visual forecast •Throughout each segment the script conveys :•The facts •Insight •Prediction
Stage Two: Yarn
Yarns - created by spinning and twisting fibers together to create long, continuous strands •Type and length of fibers produces different varieties of yarns •Twisted tightly - smooth, silky yarns •Spun loosely or crimped - textured or bulkier yarns
Color Associations
____ _____ work 1-3 years in advance because they are scientifically studying and developing color, it is not only he fashion industry that relies on these (architecture, home furniture, automobiles, graphic design, toys, textiles)
Color story
a palette of colors used to identify, organize, and connect ideas and products
Color Palette
a range of colors: a few to many
Directiona
a trend-setting or trend-defining color
Color wheel/color circle
a visual representation of colors arranged according to their chromatic relationship Primary colors - colors at their basic essence•Cannot be created by mixing others •Secondary colors - a mixture of two primaries •Tertiary colors - a mixture of primary and secondary hues •Complementary colors - located opposite each other on a color wheel •Analogous colors - located close together on a color wheel
Findings
add performance qualities to a product or used decoratively • Zippers • Elastic • Velcro • Thread
Relating Color Palettes to Target Markets
age and life stage fashion level skin tone ethnicity geographic location end use A well-defined color palette should take into consideration:•Target Customer: • Age and life stage•Fashion level•Coloring•Ethnic diversity•Geography and climate•Spending habits•Product: •Where it is in fashion cycle•End use or garment function•Price point •Sales History•Competitor's color choices•Merchandising considerations•Number of colors in the palette vs. volume
Harmony
all design elements and principles work to create an aesthetically pleasing design
Focal point
area of design to which the eye is drawn
Design elements
building blocks for designed products • Line • Silhouette • Shape • Details • Color • Texture • Pattern
Typeface / font
connect the message of the text with the concept of the theme •Choose type that is legible, well-spaced, and coordinates with the theme •Do not include excessive amounts of type
Sustainable Textiles
decrease the negative environmental impact from the production of textiles •Renewable resources •resource conservation •Energy saving methods •Using non-hazardous materials and manufacturing techniques •Recycling and upcycling
Psychology of Color
focuses on the effects related to mood, emotions, feelings, memories, and behavior •Temperature- a way of describing color and the emotions certain colors incite•warm colors—reds, oranges, and yellows—can evoke emotions of excitement or anger•cool colors—blues, greens, or purples—can be calming and pacifying •Color preferences - tendencies for a person or a group to be partial to some colors over others Red - energy, fire, and blood, danger or action, love•China - prosperity India - brides•Pink - feminine •Yellow - joy and happiness, sunshine and cheerfulness, wisdom •Orange - mix of yellow and red; energy of red and joy of yellow •Citrus orange - healing or healthy color •Golden orange - wealth and luxury •Green - nature, growth and fertility, balance and well-being• U.S. - money: Asia - jade; healing and protective powers•Blue - ocean and sky, inspiration, loyalty, and faith •Purple -inspiration and imagination; royalty and luxury, magical and mystical color • Light purple/lilac - romantic •Brown - color of the earth, promotes stability and order •Black - power and evil, mystery and fear, the color of death, worn for formal or elegant occasions •White - purity and goodness, cleanliness and safety, innocence and virginity •China - the color of death
Color forecasting
gathering, evaluating, understanding, and interpreting information to predict the colors for the upcoming seasons
Line
have direction, width and length • Horizontal - draw attention to width • Vertical - elongated, slimmer look • Diagonal - create a sense of motion by allowing the eye to travel
Discord
lack of agreement or harmony •Used to intentionally break the acceptable rules •"Grunge look" of the 1990s •"Deconstruction movement" of the early twenty-first century
Details
lines on the inside of a garment •Collars •Necklines •Sleeves •Pleats •Darts •Pockets •Contour seaming
The News, Art, and Politic
newsworthy events, political shifts, architectural innovations, and art shows •The Metropolitan Museum of Art exhibits •The Victoria & Albert Museum in London•www.fashionandtextilesmuseums.com •Middle East wars •Films such as An Inconvenient Truth or Before the Flood
Design innovation
process that takes into account what a product can do for an individual •Consumers can explore their desires and attitudes through designed products: •"Experiential design" •Lifestyle" •"Memory and meaning"
Proportion
scale used to divide a garment into parts •High waistlines •Hip-slung styles •Extra-long lengths
Color forecaster
specialist•What do you think of when you see the blue/green/yellow here?
Design
the organization of design elements, using design principles, to create products that are considered aesthetically pleasing to the observer • The design process for any product—including automobiles, furniture or kitchen includes use of design elements and principles
Color theory
the study of color and its meaning in the worlds of art and design
Material
the substance of which an item or thing is made
theme
topic for a fashion forecast that has a unifying, dominant idea •Developing the Idea •Look at a current trend or a recent event •Anticipate the trend or event's evolution •Starting point of the theme development: •Forecasters identify patterns related to a theme •Repetition of similar ideas identifies a theme Inspiration for Theme •Current events •Economic and political climate •Celebrity Influences •Current standards of style •Cultural events •Lifestyle
Trim
used to embellish a product • Lace • Ribbons • Beads • Feathers
Textiles, trims, findings, and materials forecasting is the process of
• Collecting • Editing • Interpreting • Analyzing information • Predicting upcoming textile story`
Printed Textiles
• Prints can be acquired from: • A fabric supplier's seasonal line • In-house design teams • Print studios • Print agents
Textile Purchasing
• Sample quantities are bought at large fabric and fiber shows • Product developers postpone final commitment to fabrics until the last possible moment to minimize risk
Sample Look Forecast - Apparel
• Step 3. Edit, Interpret, Analyze, and Predict the Look and Silhouette Story •Finalize silhouette forecasts based on each theme •Select the images or the illustrations to best to convey the message of the forecast •Flat drawings can show the look of the forecast in addition to photos •Images from several different markets show universal possibilities
assembly
•Begin the layout •Shift the items to best convey the essence of the theme •Choose a cutting or cropping technique •Traditional board - cut the images accurately •Vintage recycling ect. - uneven or torn edges •Attach items to the board using adhesives•Spray adhesives •Rubber cement •Creating a mood board digitally using computer programs •PowerPoint •Photoshop •Illustrator •In- Design
color
•Begin the layout of color selections •Paper tabs •Paint chips •Yarns •Fabric swatches •Miscellaneous items •Consistent sizes and shapes of color tabs - gives equal value to each color •Accent colors can be cut smaller •Place the color selections on a white or black background •Name the colors to communicate the theme •Consider categories of color names •Use an established color identification system (Pantone) •Label the color names / numbers on the board
Look Boards: Apparel
•Begin the layout of the look photos and sketches •Sort photos and identify leading images •Display photos from different target markets:Women's, Men's, Children's• Include different lifestyles
Textiles, Materials, Trims and Findings
•Begin the layout of the swatches •Cut the swatches neatly and consistently •Fabrics can be mounted onto a backing •Digital textiles and materials forecast - include photographed or scanned swatches•Label the textiles, materials, trims, and findings •Identify techniques used to create pattern, finishes, and novelty features
Presenting the Forecast
•Begin with the forecaster's personal introduction •Brief biography, educational background, and professional affiliations•Introduction •Get the audience's attention•Acknowledge the reason for the meeting or presentation •Prepare the audience for the forecast •Introduce the concept, mood, tone, and idea •Then show each board and guide audience through each image and word •Conclude the forecast presentation •Review the most significant information that was presented •Data •Intuition •Interpretation •Analysis •Prediction
Stage Four: Color, Pattern, and Organization
•Color - applied, retained, or removed from fibers, yarns, fabric, or garments at any stage of the textile development process •Color ways - assorted colors or pattern color combinations •Printing - method of applying color and motif to a surface •Monotone - one color •Multicolored -many colors •types of Printing: •Application /direct printing •Discharge printing •Resist printing •Tie-dyeing •Batik •Digital printing Yarn-Dyeing -weaving colored yarns •Creates a pattern: •Plaid •Stripe Dyeing and Bleaching •Dyeing -adds color •Bleaching -removes color Other Methods of Creating Patterns •Flock printing - uses an adhesive to create the motif, short fibers are attached to create a velvety surface •Burn-out printing -a chemical destroys fibers, creating a semitransparent design •Embroidery - decorate a fabric by stitching yarns, stones, or sequins into a design on top of fabric
What Is a Final Forecast?
•Create a professional-quality forecast •Visually stimulating product •Develop compelling script •Two portions of a final fashion forecast: •Visual portion •Presentation boards•Computer-generated slides•Imagery created for the Web •Written portion •Verbally presented to an audience through a script •Recorded as part of a webinar •Text on the presentation boards
Keys to a Successful Forecast
•Create meaning by transforming data into applicable knowledge•Forecast message must stir emotions •Create forecast so members can anticipate how it can be implemented into their businesses •Should have a sense of universal appeal •Inspire the audience to customize the message and apply to their own products •Visually appealing boards and clearly edited information
body of forecast
•Describes research, inspiration, investigation and analysis, ideas for solutions, and evaluations •Story connects past, present, and future •The body of the script includes: •Title/story/tagline •Mood •Color names •Color descriptions •Textiles and material names •Textile descriptions•Look names •Look descriptions •Analysis of the forecast •Prediction
Written Portion and Script Requirements
•Introduction •Forecaster's introduction - explanation of his or her expertise •Welcoming remarks for the audience •Briefly describes the topic of the forecast •Tells the audience what they are about to experience •Explains the first board - includes the title, tagline, inspirational and mood images, and descriptive mood words
Iconic Fashionable Women and Men
•Jackie Kennedy Onassis - Dior suits, sheath dresses, pillbox hats, big sunglasses •England's Princess Diana - ball gown wedding dress, one shoulder dresses •Kate Middleton - wedding dress and lace•Taylor Swift, Beyoncé Knowles, Katy Perry, Lady Gaga- influencers•Miley Cyrus - began by influencing the "tween" and teen markets •Jay-Z and Kanye West - urban themes and styles•Pharrell Williams - fashion sense
Performance fabrics
•Moisture transport •Temperature sensitive textiles •Protection against wind, precipitation, or sun
Presentation Tips
•Practice the Presentation •Prepare setting •Test equipment •Speak clearly •Connect with the audience •Avoid traps
conclusion
•Reviews the most important points of the forecast •Highlights most important elements •Stresses the message and significance •Inspires the audience to continue thinking about the new ideas and possibilities •Explains why the forecast is probable •What is fueling the prediction •What the societal implications are
Movies, Media, and TV Shows
•Sex and the City, character Carrie Bradshaw •Reality TV - Kim Kardashian West and Kylie Jenner •Films of the past - Casablanca, Gone with the Wind, Out of Africa, Bonnie and Clyde, The Great Gatsby, Titanic, The King's Speech, and Cleopatra•Twilight, True Blood, and The Vampire Diaries - a vampire obsession •The Walking Dead- zombie and apocalyptic •Avatar, Alice in Wonderland and Westworld- fantasy and escaping reality
Edit, Interpret, Analyze, and Predict Using Market and Sales Research
•Steps to forecasting:•Identify patterns signals, and emerging ideas •Rank information and edit less significant data •Offer solutions through customized forecasts or wide-ranging examples •Predict and provide future scenarios •Clients use the forecasts to: •Enhance brand awareness and marketing opportunities •Manufacture goods that the customer will want and buy
•Visual Portion Components
•Theme: idea, visionary theme imagery, interpretations, analysis, predictions, title, tagline, mood, story, and abbreviated story •Color: color inspiration ideas, color story, interpretations, analysis, pre- dictions, color names, written descriptions for each color, color numbers, and color story summary •Textiles, materials, trims, and findings: ideas, textiles and materials samples, interpretations, analysis, predictions, identification of samples, and textiles and materials story summary •The look: ideas, apparel and non-apparel images and flats, interpretations, analysis, predictions, descriptions of looks, and the look story summary
Daily Work
•WGSN—look at recent runway photos... •Which elements in each design might go on to influence mainstream fashion? •Identify a current fashion that is likely to be short-lived. Identify a current fashion that appears to be a fashion classic. How do they differ? •Identify several current events in the political, global, and cultural arena. What impact might they have on fashion? •After looking at the megatrends in Faith Popcorn, select 2-3 of the trends and brainstorm as to how these trends will influence fashion. Design students should take one prediction and design a series of garments inspired by the prediction in their sketch books.Rousso Chapter 10©2012 Fairchild Books, A Division of Condé Nast49