MEDIA 101 Final WVU Oppe

6. A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following? agenda setting spiral of silence social learning symbolic interaction

Spiral of silence

28. Philo T. Farnsworth invented which of the following? the phonograph b. the basic technology for television c. the FM radio transmitter d. digital cable service

The basic technology for television

41. Companies facing an online crisis from negative information spreading on the Internet should do which of the following? Ignore the press and communicate directly with the public using the Web and social media. b. Say no more than is absolutely necessary because anything your say will just help spread the negative information. c. Track the blogosphere and social media to see what people are saying about your company or organizations. d. Take their time in responding so that they are certain they are sending out just the right message.

Track the blogosphere and social media to see what people are saying about your company or organizations.

16. Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following? a. trade magazines b. muckraking magazines c. literary and commentary magazines d. FBL magazines

Trade magazines

44. The law passed by Congress following the 9/11 attacks, which expanded the ability of the FBI to look into people's media use and tap their phones, is known as which of the following? Smith Act b. Espionage Act c. USA PATRIOT Act d. First Amendment

USA PATRIOT Act

10. Bix box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following? fat body short head mid-list long tail

Viacom

47. The term morals means which of the following? a way of justifying behavior that cannot otherwise be justified b. "the just-right point between excess and defect" c. a rational means of decision making when both alternatives are equally attractive or unattractive d. a religious or philosophical code of behavior

a religious or philosophical code of behavior

31. Our definition of what is broadcasting is being changed by the fact that you can now do which of the following? a. buy television programs as digital downloads through the iTunes store b. view television programs after they air as streaming content on the Web c. buy television programs on DVD d. all of the above

all of the above

32. Which of the following is a characteristic of online media? a.They are social. b. They are mobile. c. They are location based. d. All of the above.

all of the above

55. Al Jazeera is which of the following? the major South African news agency b. the official Iraqi news agency c. an American-owned radio propaganda effort d. an Arab-language satellite news network that broadcasts out of Qatar

an Arab-language satellite news network that broadcasts out of Qatar

22. A podcast is which of the following? an MP3 compressed audio file that can be listened to online or downloaded b. a group or radio commercials that lasts about five minutes c. a song recorded by someone other than the original artist d. Thomas Edison's original encoding technique for recording sound and music

an MP3 compressed audio file that can be listened to online or downloaded

12. Papyrus is which of the following? a. an ancient form of writing using symbols to stand for ideas b. an ancient form of writing using symbols for sound c. an early writing surface made from animal skin d. an early writing surface made of reeds by the Egyptians

an early writing surface made of reeds by the Egyptians

36. The term economy of abundance means which of the following? People have much disposable income to spend on available products. b. People study the economy to ensure that they can buy the things they need. c. There are as many or more goods available as people want to buy. d. The economy is geared towards serving those who have an abundant income.

There are as many or more goods available as people want to buy.

17. Magazine editors are often unwilling to put minorities on their covers for which of the following reasons? a. They are racist. b. They are afraid minority covers won't sell as well. c. Advertisers object to minority models. d. Minority models are unwilling to pose for magazine covers.

They are afraid minority covers won't sell as well

48. The term ethics means which of the following? a way of justifying behavior that cannot otherwise be justified b. "the just-right point between excess and defect" c. a rational means of decision making when both alternatives are equally attractive or unattractive d. a religious or philosophical code of behavior

A rational means of decision making when both alternatives are equally attractive or unattractive

26. Eadweard Muybridge and Etienne Marey are famous for which of the following? They conducted early experiments on depicting motion with photos. b. They cochaired the House Subcommittee on Un-American Activities c. They called television "a vast wasteland." d. They were the founding members of the first disco group to have a record on the Billboard Hot 100.

They conducted early experiments on depicting motion with photos

35. An advantage that online news sources run by legacy media have over purely new media sites is which of the following? They have a reliable source of content. b. They have better designers and ideas. c. They have a stronger interest in innovating than to new media companies. d. Legacy media have no advantages over new media companies.

They have a reliable source of content.

14. In order for books to become popular, which of the following needed to occur? a. A rapid form of printing b. A literate public c. An inexpensive source of paper d. All of the above

All of the above

27. Movie profitability is determined by which of the following? box office receipts b. home video sales c. the budget for making the film d. all of the above

All of the above.

9. .............. is one of the leading new media companies in the world. Gannett Corporation Alphabet/Google YouTube iHeartMedia

Alphabet/Google

19. The journalistic value of ______ represents the idea politicians should serve the public good and not their own interests. a. ethnocentrism b. altruistic democracy c. responsible capitalism d. moderatism

Altruistic democracy

23. William S. Paley, the first president of the CBS network, saw radio as which of the following? a. an exciting new medium that should not be polluted by commercial advertising b. a novelty that people would soon tire of c. an excellent tool for advertising products and services d. a powerful communication tool that should be controlled by the U.S. Navy

An excellent tool for advertising products and services

49. The "golden mean" was Aristotle's notion of which of the following? Justice is possible when decisions are made without considering the social status of the people involved. b. Ethical behavior comes from striking a balance between excess and defect. c. That which is virtuous provides the greatest happiness for the greatest number. d. You should act as though what you do will become a universal law.

Ethical behavior comes from striking a balance between excess and defect.

42. The belief that Americans should be allowed to freely express themselves originated with which of the following? a. Smith Act b. Espionage Act of 1918 c. USA PATRIOT Act d. First Amendment

First Amendment

2. Felicia is attending a concert in a coffee house. She is engaging in which of the following types of communication? a. Intrapersonal communication b. Interpersonal communication c. Group communication d. Mass communication

Group communication

39. Edward L. Bernays is remembered for which of the following reasons? He invented the press release. b. He handled the public relations for O. J. Simpson following his criminal trial. c. He wrote the first book about public relations and taught early public relations courses. d. He made Elvis a star.

He wrote the first book about public relations and taught early public relations courses.

46. The case of Morse v. Frederick demonstrated which of the following? It is difficult for the government to suppress information that people want to make public. b. High school students can be punished for speech promoting drug use. c. Journalists can be sent to jail for refusing to testify before a grand jury. d. Bloggers are considered journalists by the courts.

High school students can be punished for speech promoting drug use.

53. In what country was Washington Post reporter Jason Rezaian imprisoned for more than 500 days? Syria b. Russia c. China d. Iran

Iran

15. ______ was a pioneer in photojournalism with her/his photos of the Civil War. a. Mathew Brady b. Annie Leibovitz c. Richard Avedon d. Margaret Bourke-White

Matthew Brady

7. Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following? a.uses and gratification theory b. mean world syndrome c. social learning d. media logic

Mean world syndrome

5. A media scholar is trying to find out whether Internet or television political ads are more persuasive. What kind of effects is he looking for? message effects media effects ownership effects active audience effects

Media effects

29. PBS attracted its first significant audiences with which of the following programs? Sesame Street b. Barney c. Masterpiece Theatre d. Arthur

Sesame Street

40. During World War I, the job of the "Four-Minute Men" was to do which of the following? a.be prepared to give a series of four-minute speeches b. show up at a meeting with "four minutes notice" c. quickly brief the president on a variety of issues d. warn the public of possible air attacks

be prepared to give a series of four-minute speeches

37. The advertising agency department responsible for developing the actual advertisements is which of the following? a.research and planning b. creative activity c. media planning d. none of the above

creative activity

A message being sent through the media must be...........before it can be transmitted. encoded decoded channeled reprocessed

encoded

18. The journalistic value of ______ represents the idea that your own x and culture are better than all others. a. ethnocentrism b. altruistic democracy c. responsible capitalism d. small-town pastoralism

ethnocentrism

30. Which movie has sold the most tickets of all time? Titanic b. Gone with the Wind c. Star Wars d. Avatar

gone with the wind

51. Former Washington Post reporter Jose Vargas is controversial for ______. not disclosing who his sources were for an investigative story b. fabricating a story about a young heroin addict in the Washington, D.C., area c. hiding the fact that he was an undocumented immigrant d. fooling fact -checkers editing his stories for Rolling Stone and Harper's magazine

hiding the fact that he was an undocumented immigrant

3. Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication? intrapersonal communication interpersonal communication group communication mass communication

intrapersonal communication

20. The journalistic value of ______ represents the suspicion journalists often have of extremists on either side of an issue. a. individualism b. moderatism c. social order d. leadership

moderatism

38. The first major mass medium to be supported primarily by advertising in the United States was which of the following? Newspapers b. Radio c. broadcast television d. cable television

newspapers

21. What medium did Guglielmo Marconi help invent? television b. motion pictures c. recording industry d. radio

radio

10. Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following? fat body short head mid-list long tail

short head

33. The term SMS refers to ______. secure mobile systems, a security protocol for mobile apps b. short message service, or text messaging c. social mobile systems, a term for social media d. standard management standards, an online data protocol

short message service, or text messaging

8. ......... is where a media company uses its combined properties to promote each other and add value to the company Synergy Broadband networks e-commerce Competition

synergy

13. What invention directly led to the production of inexpensive dime novels? a.Gutenberg's typemold and printing press b. the steam-powered rotary press c. desktop publishing programs on the Macintosh computer d. the internet

the steam powered rotary press

4. The............model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received. transmission ritual publicity reception

transmission

43. The John Peter Zenger case established which of the following? truth as an absolute defense against libel b. that the Alien and Sedition Acts were unconstitutional c. the requirement to submit to government censorship was illegal d. "the right of the people peaceably to assemble"

truth as an absolute defense against libel

24. Who was the director of Birth of a Nation, the controversial silent film about the Civil War? Cecil B. DeMille b. Edwin Armstrong c. Charlie Chaplin d. D. W. Griffith

D.W. Griffith

34. Who developed TCP/IP, the original specification for the Internet's protocols? Tim Berners-Lee Steve Case Bob Kahn and Vint Cerf Steve Jobs and Steve Wozniak

Bob Kahn and Vint Cerf

45. Which of the following cases established that reporters have a legal obligation to keep a verbal promise made to a source? a.Morse v. Frederick b. Cohen v. Cowles Media c. Gertz v. Roberts d. Food Lion v. ABC

Cohen v. Cowles Media

25. The film that created the idea of the summer blockbuster was which of the following? Gone with the Wind b. Jaws c. Star Wars d. Superman Returns

Jaws

52. Which of the following is a reason why many of the media reports about the Sago Mine disaster were so wrong about the number of survivors? Reporters didn't care about the truth; they just wanted a story. b. Journalists wanted the story to turn out with everyone being okay. c. There were not enough reporters covering the story to do a credible job. d. all of the above

Journalists wanted the story to turn out with everyone being okay.

50. The theory of the "veil of ignorance" means which of the following? Justice is possible when decisions are made without considering the social status of the people involved Ethical behavior comes from striking a balance between excess and defect That which is virtuous provides the greatest happiness for the greatest number You should act as though what you do will become a universal law

Justice is possible when decisions are made without considering the social status of the people involved

54. The ______ theory of the press states that the press should be allowed to print or broadcast anything. People have a right to hear all ideas and decide for themselves what is correct. Authoritarian b. Libertarian c. Communist d. Social responsibility

Libertarian