MGMT 132: Ch. 2&3

Big Data is used exclusively by the government.

False

Flurry does not collect or store any data on its mobile app users.

False

GrubHub Seamless (GS) gained a competitive advantage by utilizing cell phones.

False

IT tools used to gain a competitive advantage can be shared across multiple industries.

False

Palantir is an artificial intelligence application companies use to answer questions in natural language.

False

The most common architecture used to store decision-support data is independent data marts.

False

When various copies of the data agree, this is an example of data integrity.

False

Any information system can provide a competitive advantage if it is used properly.

True

Cost Leadership Strategy is one strategy to gain a competitive advantage.

True

Managing data comes at a high cost to a company.

True

Organizations are hoarding data they no longer need.

True

The amount of data is increasing exponentially over time.

True

The primary key is a field that uniquely and completely identifies a record.

True

There are six (6) characteristics of effective Business-IT Alignment

True

Two strategies that a company can use to gain a competitive advantage are? a) Customer-Orientation and Operational Effective Strategy. b) Protection and Innovation Strategy. c) Mass Customization and Cost Leadership Strategy. d) Compliance and Innovation Strategy.

a) Customer-Orientation and Operational Effective Strategy.

According to Porter's Value Chain Model, which of the following are considered support activities? (select all that apply) a) Procurement b) Operations c) Marketing and Sales d) Customer Service e) Product and Technology Development

a) Procurement e) Product and Technology Development

Thomas Friedman's flatteners include which of the following? a) The development of work-flow software b) The end of the Cold War c) The invention of the cell phone d) The industrialization of third world countries

a) The development of work-flow software

The data in a data warehouse have which of the following characteristics? a) They are organized by subject. b) They are coded in different formats. c) They are updated in real time. d) They are typically retained for a defined, but limited, period of time. e) They are organized in a hierarchical structure.

a) They are organized by subject.

In a relational database, the customer record contains information regarding the customer's last name. The last name is a(n) _____________. a) attribute b) entity c) primary key d) object e) relation

a) attribute

Compared to data warehouses, data marts have which one of the following characteristics? a) cost less b) have longer lead time for implementation c) have central rather than local control d) contain more information e) are harder to navigate

a) cost less

Explicit knowledge has which of the following characteristics? a) objective b) personal c) slow d) costly to transfer e) ambiguous

a) objective

It is very difficult to manage data for which of the following reasons? a) The amount of data stays about the same over time. b) Data are scattered throughout organizations. c) The decreasing amount of external data needs to be considered. d) Data security is easy to maintain. e) Data are stored in the same format throughout organizations.

b) Data are scattered throughout organizations.

Which of the following organizational responses to various business pressures? (select all that apply) a) Information Overload b) Strategic Systems c) Social Responsibility d) Mass Customization e) Globalization

b) Strategic Systems d) Mass Customization

According to Michael Porter, the Web ______ competition, which generally _________ a firm's profitability. a) increases; increases b) increases; decreases c) decreases; increases d) decreases; decreases

b) increases; decreases

The most important benefit of knowledge management systems is ________________. a) improved customer service. b) they make best practices available to employees. c) retention of scarce knowledge if employees retire. d) improved morale. e) more efficient product development.

b) they make best practices available to employees.

Which of the following statements about Big Data is not true? a) Big Data is difficult to define. b) Big Data includes structured, unstructured, and semi-structured data; c) Big Data does not include images. d) Big Data exhibits variety.

c) Big Data does not include images.

Which of the following is an example of a technology pressure faced by businesses? a) Globalization b) Powerful Customers c) Information Overload d) Social Responsibility

c) Information Overload

Business environment pressures can come from which of the following? a) Management restructuring b) Cost reductions. c) Political changes. d) Quality control

c) Political changes.

Which of the following pressures do businesses today experience? a) The pressure to contribute to their communities b) The pressure to keep employees. c) Technology pressures such as information overload. d) Pressures to be politically correct

c) Technology pressures such as information overload.

When customers access a Web site and make purchases, they generate _____. a) tracking cookies b) information c) clickstream data d) Web data e) hyperlink data

c) clickstream data

Which of the following is an example of explicit knowledge? a) experiences b) insights c) procedural guides d) expertise e) skill sets

c) procedural guides

The costs involved with hoarding data fall into three broad categories. Which of the following in NOT one of those categories? a) infrastructure costs b) legal costs c) training costs d) hidden costs

c) training costs

Big Data's three distinct characteristics are: a) volume, variety and stability b) volume, velocity and diversity c) volume, variety and velocity d) volume, variety and verification

c) volume, variety and velocity

Big data can be utilized by Human Resources in which of the following areas: a) hiring b) reducing employee turnover c) employee benefits d) Big Data is utilized in all these areas.

d) Big Data is utilized in all these areas.

All of the following are strategies for competitive advantage except ___________. a) Differentiation. b) Innovation. c) Operational effectiveness. d) Customer leadership.

d) Customer leadership.

Which of the following is a characteristic of effective business - IT alignment? a) Organizations consider customer service to be a secondary function. b) Organizations create a company culture that makes each department autonomous. c) Organizations want their IT employees to focus on their job rather than the other functional departments. d) Organizations view IT as an engine of innovation that continually transforms the business, often creating new revenue streams.

d) Organizations view IT as an engine of innovation that continually transforms the business, often creating new revenue streams.

Place the following members of the data hierarchy in the correct order: a) bit - byte - field - record - database - file b) bit - field - byte - record - file - database c) byte - bit - record - field - database d) bit - byte - field - record - file - database e) bit - record - field - byte - file - database

d) bit - byte - field - record - file - database

In a database, the primary key field is used to _____. a) specify an entity b) create linked lists c) identify duplicated data d) uniquely identify a record e) uniquely identify an attribute

d) uniquely identify a record