MGMT 221 Chapter 7

Microblog

A blog that consists of frequent but very brief posts containing text, pictures or videos. Twitter is perhaps the most well-known example of a microblog.

Social monitoring service

Allow users to track conversations taking place on the web, particularly on other social media sites.

Really Simple Syndication (RSS)

Allows users to subscribe to multiple sources (e.g., blogs) and have the content displayed in a single application, called an RSS Reader or RSS Aggregator, enabling readers to personalize how they want their news organized and displayed.

Tweet

Brief 140-character message or post broadcast on Twitter, a microblogging service.

Plug-in

Button or feature on non-Facebook sites that interact with Facebook in some way.

Wiki

Collaborative app that allows multiple people to create and edit online content.

Social media

Collection of web applications, based on Web 2.0 technology and culture, that allows people to connect and collabo- rate with others by creating and sharing digital content.

Enterprise data mashup

Combination of data from various business systems and external sources, often in real-time, without necessarily relying on a middle step of ETL (extract, transform, and load) from a data warehouse.

Hashtag

Descriptive keyword designated by the # sign attached to Twitter messages to make it easier for other users to find them.

Synchronous communication

Dialogue or conversation that takes place in real-time, without the long delays between exchanges that occur, for instance, in email or discussion board conversations.

Open Graph

Facebook's new initiative to connect all the different relationships that exist on the Internet by linking websites to Facebook.

Terms of service

Formal listing of the policies, liability limits, fees, and user rights and responsibilities associated with using a particular service. Users are typically required to acknowledge they have read, understand and agree to the terms of the TOS before they are allowed to use the service.

Discussion group

Forum to ask questions and solicit input from other members of the group.

Network effect

From the field of economics, the network effect explains how the perceived value of a product or service is affected by the number of people using the product or service.

Asynchronous Javascript and XML (AJAX)

Group of technologies and programming languages that make it possible for webpages to respond to users' actions without requiring the entire page to reload.

Avatar

Icon, figure, or visual representation of a person in computer games, simulations, virtual worlds, or online discussion forums.

Giant Global Graph

Illustration of the connections between people and/or documents and pages online.

Usenet

Initial platform for online communities making it possible for users to exchange messages on various topics in public newsgroups.

Cascading style sheet

Language used to enhance the appearance of webpages written in a markup language.

Social network analysis SNA)

Mapping and measuring of relation- ships and flows between people, groups, organizations, computers, or other information or knowledge processing entities.

Crowdsourcing

Model of problem solving and idea generation that marshals the collective talents of a large group of people.

Blogosphere

Network enabling bloggers to comment on, and link to other blogs in their posts, in effect maintaining a dialogue or conversation with other bloggers.

World Wide Web (WWW)

Network of documents on the Internet, called webpages, constructed with HTML markup language that supports links to other documents and media (e.g., graphics, video, audio, etc.).

Social Web

New technologies, often called Web 2.0, that dramatically increase the ability of people to interact with businesses and each other, sharing and finding information, and forming relationships.

Virtual community

Offers several ways for members to interact, collaborate, and trade with no regard for geographical or political boundaries.

Newsgroup

Online communities similar in many ways to online bulletin boards, where members exchange messages on various topics.

Social networking service

Online platform or website that allows subscribers to interact and form communities or networks based on real-life relationships, shared interests, activities, and so on.

Hypertext markup language (HMTL)

Predominant language for webpages, used along with CSS, to describe how things will appear on a webpage.

Document object model (DOM)

Programming API for documents. Programmers use it to manipulate (e.g., build, add, modify, delete, etc.) HTML documents.

Crowdfunding

Raising funds for a project from the public, or crowd, via the web.

Broadband

Refers to wide bandwidth technologies that create fast, high-volume connections to the Internet and World Wide Web.

Cloud storage service

Remote network storage that makes it easy to access your documents from any of the devices you work on.

Extendable markup language (XML)

Set of rules and guidelines for describing data that can be used by other programming languages. It makes it possible for data to be shared across the web.

Blogging platform

Software application used to create, edit and add features to a blog. Wordpress and Blogger are two of the most popular blogging platforms.

Groundswell

Spontaneous effort of people using online tools to obtain information, support, ideas, products, and bargaining power from each other.

Folksonomy

System of classifying and organizing online content into categories by the use of user-generated metadata such as keywords.

Twittersphere

Universe of people who use Twitter, a microblogging service.

Enterprise 2.0

Use of social media tools for collaboration on company intranets to increase productivity.

Private social networking service (PSNS)

Use of social technology to create a community restricted to members selected by the SNS' owner. Private SNSs allow a greater degree of control over the network.

Social graph

Visual representation of the relationships and connections between individuals and groups.

Widget

Web app that pulls data from various sources and displays it on another page to create new functionality.

Sharing site

Website that makes it easy for users to upload and share digital content like photos, videos or music.