MGMT 3302 Chapter 6
_____ is a measure of the intensity of competitive behavior among companies in an industry.
Character of the Rivalry
Ziff Corp. was a leading electronics firm for about three decades. As the competition changed, its product innovation stopped. The managers at Ziff Corp. are well aware of the strategies that lead to their company's success and they continue to follow the old strategies. This scenario is an example of _____.
Competitive Intertia
rare resource
a resource that is not controlled or possessed by many competing firms
_________ is a strategy for reducing risk by buying a variety of items so that the failure of one stock or one business does not doom the entire portfolio.
Diversification
A(n) _____ is a competitive countermove, prompted by a rival's attack, to defend or improve a company's market share or profit.
Response
valuable resources
a resource that allows companies to improve efficiency and effectiveness
imperfectly imitable resource
a resource that is impossible or extremely costly or difficult for other firms to duplicate
non-substitutable resource
a resource that produces value or competitive advantage that has no equivalent substitutes or replacements
diversification
a strategy for reducing risk by buying a variety of items (stock or in the casse of a corporation, types of businesses) so that the failure of one stock or one business does not doom the entire portfolio
stability strategy
a strategy that focuses on improving the way in which the company sells the same products or services to the same customer
growth strategy
a strategy that focuses on increasing profits, revenues, market share, or the number of places in which the company does business
retrenchment strategy
a strategy that focuses on turning aroun very poor company performance by shrinking the size or scope of the business
core firms
the central companies in a strategic group
market commonality
the degree to which two companies have overlapping products, services, or customers in multiple markets
Which of the following is the first step of a strategy-making process?
Assessing the need for strategic change
In the context of portfolio strategy, _____ is the purchase of a company by another company.
Acquisition
_________ is the positioning strategy of providing products or services sufficiently different from competitors' offerings that customers are willing to pay a premium cost for the extra value or performance that it provides.
Differentiation
Growth, stability, and retrenchment are all types of portfolio strategies.
False
Sanfase, a technology company in Rockbourne, manufactures microprocessors for computers. Its product is a lot more powerful than its competitors. This scenario is an example of competitive inertia.
False
A competitive advantage becomes a sustainable competitive advantage when other companies start duplicating the value a firm is providing to customers.
False
_________ is a strategy that focuses on increasing profits, revenues, market share, or the number of places in which a company does business.
Growth Strategies
The BCG matrix starts by recommending that while the substantial cash flows from cash cows last, they should be reinvested in stars to:
Help them grow even faster and obtain even more market share
Which of the following best defines competitive inertia?
It is a reluctance to change strategies or competitive practices that have been successful in the past
Which of the following best defines a SWOT analysis?
It is an assessment of both the internal and external environments of an organization
Which of the following statements is true of direct competition?
It is determined by two factors: market commonality and resource
Which of the following best defines a distinctive competence?
It is what a company can make, do, or perform better than its competitors
Which of the following conditions must be met if a firm's resources are to be used to achieve a sustainable competitive advantage?
The resources must be valuable, rare, imperfectly imitable, and non-substitution
Which of the following conditions must be met if a firm's resources are to be used to achieve a sustainable competitive advantage?
The resources must be valuable, rare, imperfectly imitable, and non-substitutionable
In the context of adaptive strategies, which of the following is true of defenders?
They aggressively hold their current strategic position by doing the best job they can to hold on to customers in a particular market segment
Which of the following best defines cash cows?
They are companies that have a large share of slow-growing market
A situational analysis is an assessment of the strengths and weaknesses in an organization's internal environment and the opportunities and threats in its external environment.
True
Rare resources are resources that are not controlled or possessed by many competing firms and are necessary to sustain a competitive advantage.
True
The threat of new entrants is a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry.
Truth
grand strategy
a broad corporate level strategic plan used to achieve strategic goals and guide the strategic alternatives that managers of individual businesses or sub units may use
shadow-strategy task force
a committee within a company that analyzes the company's own weaknesses to determine how competitors could exploit them for competitive advantage
Star
a company with a large share of a fast-growing market
cash cow
a company with a large share of a slow-growing market
question mark
a company with a small share of a fast growing market
dog
a company with a small share of a slow growing market
sustainable competitive advantage
a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate
response
a competitive counter move prompted by a rival's attack, to defend or improve a company's market share or profit
attack
a competitive move designed to reduce a rival's market share or profits
firm-level strategy
a corporate strategy that addresses the question, "how should we compete against a particular firm?"
industrial level strategy
a corporate strategy that addresses the question, "how should we compete in this industry?"
portfolio strategy
a corporate-level strategy that minimizes risk by diversifying investment among various business or product lines
strategic dissonance
a discrepancy between a company's intended strategy and the strategic actions managers take when implementing that strategy
strategic group
a group of companies within an industry against which top managers compare, evaluate, and benchmark strategic threats and opportunities
threat of new entrants
a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry
threat of substitute products or services
a measure of the ease with which customers can find substitutes for an industry's products or services
bargaining power of buyers
a measure of the influence that customers have on a firm's prices
bargaining power of suppliers
a measure of the influence that suppliers of parts, materials, and services to firms in an industry have on the prices of these inputs
character of the rivalry
a measure of the intensity of competitive behavior between companies in an industry
BCG matrix
a portfolio strategy developed by Boston Consulting Group that categorizes a corporation's businesses by growth rate and relative market share and helps managers decide how to invest corporate funds
competitive intertia
a reluctance to change strategies or competitive practices that have been successful in the past
situational (SWOT) analysis
an assessment of the strengths and weaknesses in an organization's internal environment and the opportunities and threats in its external environment
resources
assets, capabilities, processes, employee time, information, and knowledge that an organization uses to improve its effectiveness and efficiency and create and sustain competitive advantage
reactors
companies that do not follow a consistent adaptive strategy but instead react to changes in the external environment after they occur
defenders
companies using an adaptive strategy aimed at defending strategic positions by seeking moderate, steady growth and by offering a limited range of high quality products and services to a well defined set of customers
prospectors
companies using an adaptive strategy that seeks fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to the market
analyzers
companies using an adaptive strategy that seeks to minimize risk and maximize profits by following or imitating the proven successes of prospectors
unrelated diversification
creating or acquiring companies in completely unrelated businesses
related diversification
creating or acquiring companies that share similar products, manufacturing, marketing, technology or cultures
Which of the following best defines cost leadership?
it is the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can so that a firm can offer the product or service at the lowest price in the industry
A competitive advantage becomes a sustainable competitive advantage when:
other companies cannot duplicate the value a firm is providing to customers
Organizations can achieve a competitive advantage by using their resources to _____.
provide greater value for customers than competitors can
competitive advantage
providing greater value for customers than competitors can
A(n) _____ is a competitive countermove, prompted by a rival's attack, to defend or improve a company's market share or profit.
response
resource similarity
the extent to which a competitor has similar amounts and kinds or resources
secondary firms
the firms in a strategic group that follow strategies related to but somewhat different from those of the core firms
core capabilities
the internal decision-making routines, problem solving processes and organizational cultures that determine how efficiently inputs can be turned into outputs
corporate-level
the overall organizational strategy that addresses the question "what business or businesses are we in or should we be in?"
cost leadership
the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can so that the firm can offer the product or service tat the lowest price in the industry
differentiation
the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for
focus strategy
the positioning strategy of using cost leadership of differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment
acquisition
the purchase of a company by another company
direct competition
the rivalry between two companies that offer similar products and services acknowledge each other as rivals, and act and react to each other's strategic actions
recovery
the strategic actions taken after retrenchment to return to a growth strategy
strategic reference points
the strategic targets managers use to measure whether a firm has developed the core competencies it needs to achieve a sustainable competitive advantage
In the context of adaptive strategies, which of the following best describes prospectors?
they seek fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to market
distinctive competence
what a company can make, do or perform better than its competitors