MIS 276 Quiz 6

a tiny graphics file embedded in an e-mail or Web page.

A Web beacon is: A. an executable cookie. B. a tiny graphics file embedded in an e-mail or Web page. C. an automated applet for performing Web searches. D. a cookie that carries a virus.

CRM system

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer. A. CRM system B. data warehouse C. customer service chat system D. transactive content system

targeted banner ads

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except: A. targeted banner ads. B. search engines. C. social networks. D. online catalogs

versioning.

Creating multiple variations of information goods and selling these to different market segments at different prices is called: A. dynamic pricing. B. bundling. C. versioning. D. customization.

knowledge consumers have about how to conduct online transactions.

In modeling online consumer behavior, the concept of "consumer skills" refers to the: A. education level of the consumer. B. knowledge consumers have about how to conduct online transactions. C. communication skills of the consumer. D. product evaluation skills of the consumer.

average number of days elapsed between customer visits

Recency refers to the: A. percentage of existing customers who continue to buy on a regular basis. B. percentage of customers who do not return during the next year after an initial purchase. C. average number of days elapsed between customer visits D. percentage of customers who return to the site within a year to make additional purchases.

Hadoop

Which of the following breaks a big data problem down into subproblems by distributing the data across thousands of inexpensive computer processing nodes for recombination into smaller, easier to analyze, data sets. A. profiling B. data warehouse C. Hadoop D. SQL

social search

Which of the following is not a practice that degrades the results and usefulness of search engines? A. link farms B. click fraud C. social search D. content farms

native advertising that is displayed on a social media site

Which of the following is not a primary source of ad fraud? A. ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers B. botnets hired by publishers to click on Web pages to create phony traffic C. native advertising that is displayed on a social media site D. browser extensions that insert ads into a premium publisher's Web site and then list the ads as available on a programmatic ad exchange

amplification

Which of the following is not one of the four main methods online advertisers use to behaviorally target ads? A. data collected from social networks B. clickstream data C. amplification D. search engine queries