MIS 300 FINAL

Which of the following best describes operational CRM?

A system for automating fundamental business processes like marketing, sales, and support for interacting with the customer

Which of the following is true of an application software package?

An application software package is evaluated based on a Request for Proposal submitted to a packaged-software vendor.

Which of the following best describes an e-tailer business model?

An e-tailer sells physical products directly to consumers or to individual businesses.

Which of the following best defines an electronic data interchange (EDI)?

An electronic data interchange (EDI) enables the computer-to-computer exchange between two organizations of standard transactions such as invoices, bills of lading, shipment schedules, and purchase orders.

Web sites collect data on visitor browser activity and store it in a database. They can collect specific pages visited on a particular site, the time spent on each page of the site, the types of pages visited, and what the visitors purchased. Firms then analyze this information about customer interests and behavior to develop precise profiles of existing and potential customers. Which of the following does the scenario illustrate?

Behavioral targeting

Which of the following statements about the time and cost of implementing enterprise applications is true?

Enterprise applications involve complex pieces of software that are very expensive to purchase and implement.

Which of the following statements about the implementation of enterprise applications is true?

Enterprise applications require not only deep-seated technological changes but also fundamental changes to the way the business operates.

Matrix Inc. is a software company in California. The company recently set up an enterprise system to support its business activities. Which of the following would typically be a consequence of the company setting up an enterprise system?

Help firms respond rapidly to customer requests for information

Which of the following statements about e-commerce and business-to-business transactions is true?

If even just a portion of interfirm trade were automated, and parts of the entire procurement process assisted by the Internet, literally trillions of dollars might be released for more productive uses. AND B2B e-commerce creates efficiencies by enabling companies to locate suppliers, solicit bids, place orders, and track shipments in transit electronically.

Which of the following statements about supply chain management systems is true?

Internet technology facilitates the management of global supply chains by providing the connectivity for organizations in different countries to share supply chain information. AND Supply chain management (SCM) systems automate the flow of information among members of the supply chain so they can use it to make better decisions about when and how much to purchase, produce, or ship.

Which of the following statements is true of a geosocial service?

It can tell a person where his/her friends are meeting.

Which of the following statements is true of an enterprise system?

It provides a central information repository common to all corporate users.

Which of the following is true of the effect of the universal technical standards of the Internet and e-commerce on customers?

It reduces the search costs.

Which of the following is true of the effect of the ubiquitous nature of the Internet on e-commerce?

It reduces transaction costs for a customer

Which of the following best describes long tail marketing?

Long tail marketing refers to the ability of firms to profitably market goods to very small online audiences, largely because of the lower costs of reaching very small market segments.

__________ is especially well suited for location-based applications, such as finding local hotels and restaurants, monitoring local traffic and weather, and providing personalized location-based marketing.

M-commerce

__________ includes changes in hardware, software, documentation, or procedures to a production system to correct errors, meet new requirements, or improve processing efficiency.

Maintenance

A __________ chart graphically depicts project tasks and their interrelationships.

PERT

Which project management aspect defines which work is and is not included in a project?

Scope

The final steps of implementing a system include which of the following activities?

Software development and programming Testing Hardware selection and acquisition

Which of the following best describes supply chain planning systems?

Supply chain planning systems enable the firm to model its existing supply chain, generate demand forecasts for products, and develop optimal sourcing and manufacturing plans.

Conducting a feasibility study and establishing the information requirements are part of which stage of the systems development process?

Systems analysis

__________ details how a system will meet the information requirements as determined by the systems analysis.

Systems design

Blueberry Inc. is a candy making company in Texas. The company's IT department implemented new SAP ERP enterprise software within the company. Which of the following will best support the company in reaping maximum benefits from the new enterprise software?

The company changing the way it works to conform to the business processes defined by the software

Which of the following is true of digital goods?

The cost of producing the original first unit of a digital good is nearly the total cost of the product.

Which of the following stages of the decision-making process involves discovering, identifying, and understanding the problems occurring in the organization?

The intelligence stage

Which of the following statements is true about managing project risk?

The level of project risk increases with the project size.

Which of the following best describes dashboards?

Visual tools for presenting performance data users define

Genetic algorithms are __________.

based loosely on evolutionary natural selection and mutation

The primary driver of offshore outsourcing is driven by __________.

cost

__________ include visual tools (e.g., Tableau) for effectively presenting data.

dashboards

Using the what-if function in Excel to make a decision is considered a type of __________.

forecast and scenario model

Just-in-time strategies are difficult to implement because of __________.

inefficiencies

An __________ contains a statement of corporate goals and specifies how information technology will support the attainment of those goals.

information systems plan

__________ are a part of big data analytics that allow a company the opportunity to analyze location data from mobile phones of employees.

location analytics

An e-book reading app such as Kindle is an example of a ____________, because it is a stand-alone application designed to run on a specific platform.

native app

Politicit is a company that makes predictions on political races. The company makes these predictions by finding patterns and relationships in large amounts of data by using machine learning algorithms called __________.

neural networks

A(n) __________ is a business-to-business (B2B) network which provides an organization access to suppliers and distributors to improve supply chain management

private exchange

A disadvantage of __________ is missing, or skipping, important development steps such as testing and documentation.

rapid protyping

Tools enabling a business to link customer conversations, data, and relationships from social networking sites to CRM processes are called __________.

social CRM

The upstream portion of an organization's supply chain includes the company's __________.

suppliers

Wayne, the main chef at a restaurant quits because he doesn't feel valued. He decides to leave the company without writing any of the recipes down, leaving the company without this important information. The information Wayne left with is called __________ knowledge.

tacit

__________ is a phenomenon in which information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain.

the bullwhip effect

Which of the following is a method of interaction with the customer, such as telephone, email, customer service desk, conventional mail, Facebook, Twitter, website, wireless device, or retail store?

touch point

Which of the following best describes a genetic algorithm?

A genetic algorithm is a problem-solving method that promotes the evolution of solutions to specified problems using the model of living organisms adapting to their environment.

Which of the following statements is true about the dimensions of project risk?

A project's level of risk rises if the project team and the information system staff lack the required technical expertise.

The systems development project management team of Z-Gadgets has determined the overall direction of systems development and has evaluated the alternative system projects. Now it is in the process of selecting projects where many criteria must be considered. Which of the following will best help Z-Gadgets to select projects with multiple criteria?

A scoring model

Google Docs, Photobucket.com, and Dropbox all provide Web 2.0 applications such as photo sharing, video sharing, and user-generated content as services. Google Docs, Photobucket.com, and Dropbox are all examples of which e-commerce business model?

A service provider

Which of the following best describes a structured methodology for modeling and designing systems?

A structured methodology means that the techniques are carefully drawn up, step by step with each step building on a previous one.

_________ consists of computer-based systems (both hardware and software) that attempt to emulate human behavior.

Artificial intelligence (AI)

Production reports, parameterized reports, dashboards/scorecards, ad hoc query/search/report creation, drill down, and forecasts, scenarios, and models are examples of __________.

BI analytic functionalities

production reports, parameterized reports, dashboards/scorecards, ad hoc query/search/report creation, drill down, and forecasts, scenarios, and models are examples of __________.

BI analytic functionalities

Which of the following best describes behavioral targeting?

Behavioral targeting refers to the tracking of the clickstreams (the history of clicking behavior) of individuals across multiple Web sites for the purpose of understanding their interests and intentions, and exposing them to advertisements that are uniquely suited to their interests.

Which of the following best describes business intelligence?

Business intelligence (BI) is a term used by hardware and software vendors and information technology consultants to describe the infrastructure for warehousing, integrating, reporting, and analyzing data that comes from the business environment, including big data.

__________ are systems that can view and extract information from real-world images.

Computer vision systems

Which of the following statements about the "wisdom of crowds" and crowdsourcing is true?

Crowdsourcing utilizing the "wisdom of crowds" helps companies learn from customers in order to improve product offerings and increase customer value.

Which of the following is NOT considered a next-generation enterprise application?

Employee relationship management systems

_________ are independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing.

Exchanges

Which of the following best describes the affiliate revenue model?

In the affiliate revenue model, Web sites send visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting sales

Which of the following best describes the free/freemium revenue model?

In the free/freemium revenue model, firms offer basic services or content for free, while charging a premium for advanced or special features.

Which of the following is true of the effect of information density in e-commerce markets?

It increases the price transparency for consumers.

Jaden is the CEO of Chat Rack (CR), a California-based company. CR's main area of focus is the development of Instant Messaging (IM) tools for organizations. After considerable success in the United States, Jaden is contemplating entering the Asian market. He consults Marsha, the marketing manager, and asks her to come up with a marketing plan. Bill, a customer care executive, considers the move to be a sure failure since CR's IM tools face repeated complaints. Cathy, one of the 25 customer care representatives in CR, handles at least 50 customer complaints every day. Which of the following represents an unstructured decision in this scenario?

Jaden's interest to expand business into the Asian market

__________ is the most popular project management software program on the market.

Microsoft project

Which of the following is typically true of the types of decisions in an organization?

Middle management faces more structured decision scenarios but its decisions may include unstructured components.

____________ describes activity monitoring on a day-to-day basis.

Operational intelligence

BlueBerry Inc. is a candy manufacturing company in New York City. The company sells its products to its customers through distributors and retailers. Which of the following comprehensive CRM packages will best assist the company in enhancing its collaboration with the distributors and retailers?

Partner relationship management

Which of the following can be used to evaluate alternative system projects once the overall direction of systems development is determined?

Portfolio analysis

__________ is the use of data mining techniques, historical data, and assumptions about future conditions to predict outcomes of events, such as the probability a customer will respond to an offer or purchase a specific product.

Predictive analytics

The PERT chart stands for _________________.

Program Evaluation and Review Technique

Which of the following is true of the effects of customer relationship management systems on organizations?

Reduced direct-marketing costs

Which of the following best describes social CRM?

Social CRM are tools enabling a business to link customer conversations, data, and relationships from social networking sites to CRM processes.

String Inc. is a software development firm that specializes in information systems. The firm receives a contract to create an information system for one of its clients. Which of the following indicates that String is using the systems life cycle methodology when building the information system?

String uses a phased approach to create the information system in distinctly different stages.

Which of the following statements best describes structured decisions?

Structured decisions are repetitive and routine decisions that are handled procedurally.

Which of the following best describes supply chain execution systems?

Supply chain execution systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

Systems analysis is best described by which of the following?

Systems analysis is the analysis of a problem that the organization will try to solve with an information system.

Which of the following best describes computer vision systems?

Systems that can view and extract information from real-world images

Which of the following best defines m-commerce?

The use of handheld wireless devices for purchasing goods and services from any location

Which of the following dimensions of e-commerce technology illustrates that Internet is available at work, at home, and elsewhere via desktop and mobile services?

Ubiquity

Identify the statement that best describes unstructured decisions.

Unstructured decisions are nonroutine, and there is no agreed-on procedure for making them.

The __________ method is a framework for operationalizing a firm's strategic plan by focusing on measurable outcomes based on dimensions of a firm's performance.

balanced scorecard

Prototyping consists of ____________.

building an experimental system rapidly and inexpensively for end users to evaluate

Integrating the information streams produced by a firm into a single, coherent enterprise-wide set of data, and then, using modeling, statistical analysis tools, and data mining tools to make sense out of all these data so that managers can make better decisions and better plans describes the functions of __________.

business intelligence (BI) and business analytics (BA)

____________ is an example of a C2C electronic commerce category.

eBay

__________ deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training.

employee relationship management

Kmart had trouble getting products to store shelves when it first implemented i2 Technologies supply chain management software. The i2 software did not work well with Kmart's promotion-driven business model, which created sharp downward spikes in demand for products. The scenario illustrates which of the following

enterprise applications require not only deep-seated technological changes but also fundamental changes to the way the business operates

A(n) __________ is an integrated suite of business applications for virtually every department, process, and industry, allowing companies to integrate information across operations on a company-wide basis using one large database.

enterprise system

A __________ chart visually represents timing and duration of project tasks

gantt

An e-commerce presence includes four types of presence. These include websites, social media, email, and __________.

offline media

With regard to the primary components of a comprehensive CRM, a system for automating fundamental business processes like marketing, sales, and support for interacting with the customer is called __________.

operational CRM

A component of big data that focuses on monitoring the day-to-day activities of an organization is called __________.

operational intelligence

In a(n) __________ supply chain model, actual customer orders or purchases trigger events in the supply chain. Transactions produce and deliver only what customers have ordered and move up the supply chain from retailers to distributors to manufacturers and eventually to suppliers.

pull-based