MIS CH. 7 Quiz
Smartphones are the fastest growing and largest source of mobile commerce revenues.
False
Which of the following earns the most location-based marketing revenue?
Your Facebook News Feed includes all of the following except:
Tweets
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following accounts for the most time people spend using a mobile device?
Listening to music
Ads that appear in a Facebook user's News Feed are called:
Page Post Ads
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following is the first step in the social marketing process?
fan acquisition
The ratio of impressions to fans is a measure of:
fan acquisition.
