MIS Ch4 Quiz
Buying and selling on the Web has disrupted many industries due to ______, the elimination of the need for a middleman.
disintermediation
The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.
digital watermark
In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.
pay-per-click
By allowing customers to state the price they are willing to pay for a product or service, some companies utilize the ________ business model over the Web.
reverse pricing
A service provided on a mobile device that provides the ability to see another person's location is called the _______ location-based service.
tracking
The form of e-commerce that is the largest in terms of sales dollar volume is _______ e-commerce.
business-to-business (B2B)
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______.
All of the statements are valid fraud indicators: - misspellings in shipping and/or billing addresses - meaningless email addresses - larger than normal transaction size - multiple orders on the same credit card in a short time period
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?
All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing: - Comparison shopping on other sites - Concerns about security - Lengthy checkout procedures - Impatience
An example of social commerce is:
All of these statements are examples of social commerce: - forming buying co-ops in order to purchase goods at wholesale prices. - receiving recommendations on what other shoppers with similar tastes have viewed or purchased. - individuals selling products to other individuals. - joining a group buying site to use the network effect to get better deals.
Businesses that sell goods electronically in cyberspace with no physical store locations are typically called _______ companies.
All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location: - click-only - pure play - virtual
Which of the following is NOT a form of Internet marketing?
Billboard displays
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?
Customers find it more comfortable to shop and easier to return unwanted items.
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?
More widely available buyers and sellers
By monitoring the _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site.
bounce rate
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _________ companies.
brick-and-click
When consumers purchase goods from a business, the transaction is termed ______ e-commerce.
business-to-consumer (B2C)
When a person purchases an item from another person via eBay, we have a(n) ______ transaction.
consumer-to-consumer (C2C)
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________.
e-commerce
In order to improve their Web sites, companies should track the _______, which is the percentage of visitors who leave the Web site after viewing that page.
exit rate
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce.
government-to-business (G2B)
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______.
long tails
A business model enabled by Web technologies is that of _______, in which firms tailor products and services to a customer's particular needs on a large scale.
mass customization
An advantage of the click-only e-commerce strategy is:
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________.
showrooming
A critical aspect of Web site design is that of _______, which refers to characteristics that influence the site's security and performance.
structural firmness
