MIS Ch4 Quiz

Buying and selling on the Web has disrupted many industries due to​ ______, the elimination of the need for a middleman.

disintermediation

The purpose of a​ ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.

digital watermark

In the​ ________ pricing​ model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.

pay-per-click

By allowing customers to state the price they are willing to pay for a product or​ service, some companies utilize the​ ________ business model over the Web.

reverse pricing

A service provided on a mobile device that provides the ability to see another​ person's location is called the​ _______ location-based service.

tracking

The form of​ e-commerce that is the largest in terms of sales dollar volume is​ _______ e-commerce.

​business-to-business (B2B)

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud​ indicators, such as​ _______.

All of the statements are valid fraud indicators: - misspellings in shipping​ and/or billing addresses - meaningless email addresses - larger than normal transaction size - multiple orders on the same credit card in a short time period

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a​ purchase?

All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing: - Comparison shopping on other sites - Concerns about security - Lengthy checkout procedures - Impatience

An example of social commerce​ is:

All of these statements are examples of social commerce: - forming buying​ co-ops in order to purchase goods at wholesale prices. - receiving recommendations on what other shoppers with similar tastes have viewed or purchased. - individuals selling products to other individuals. - joining a group buying site to use the network effect to get better deals.

Businesses that sell goods electronically in cyberspace with no physical store locations are typically called​ _______ companies.

All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location: ​- click-only - pure play - virtual

Which of the following is NOT a form of Internet​ marketing?

Billboard displays

Which of the following is NOT an advantage of​ e-tailing over traditional​ brick-and-mortar retailing?

Customers find it more comfortable to shop and easier to return unwanted items.

Which of the following factors is NOT a limitation on​ consumer-to-consumer e-commerce?

More widely available buyers and sellers

By monitoring the​ _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site.

bounce rate

Companies such as Barnes​ & Noble that conduct business online plus operate physical stores are called​ _________ companies.

brick-and-click

When consumers purchase goods from a​ business, the transaction is termed​ ______ e-commerce.

business-to-consumer (B2C)

When a person purchases an item from another person via​ eBay, we have​ a(n) ______ transaction.

consumer-to-consumer (C2C)

The exchange of​ goods, services, and money between firms and​ customers, supported by the​ Internet, is termed​ _________.

e-commerce

In order to improve their Web​ sites, companies should track the​ _______, which is the percentage of visitors who leave the Web site after viewing that page.

exit rate

When a governmental agency uses​ e-procurement to obtain needed materials from​ suppliers, it is engaging in​ ________ e-commerce.

government-to-business (G2B)

When​ e-tailers can cater to niche markets in addition to​ (or instead​ of) selling purely mainstream​ products, they are said to be utilizing the concept of the​ _______.

long tails

A business model enabled by Web technologies is that of​ _______, in which firms tailor products and services to a​ customer's particular needs on a large scale.

mass customization

An advantage of the​ click-only e-commerce strategy​ is:

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from​ Amazon, the person is engaging in the practice of​ ________.

showrooming

A critical aspect of Web site design is that of​ _______, which refers to characteristics that influence the​ site's security and performance.

structural firmness