MIS Ch.9

Which of the following is an unsupervised data mining technique for determining sales patterns?

Market-basket analysis

Which of the following best describes online analytical processing (OLAP)?

OLAP is used for multidimensional data analysis, enabling users to view the same data in different ways using multiple dimensions.

What is business intelligence?

Patterns, relationships, trends, and predictions

Which of the following activities in the BI process should be done before the step of acquiring data?

Performing analysis

Which of the following is NOT one of the five components of a BI system?

Problem solving

Which of the following is a business intelligence task?

Problem solving

Which of the following is true of pull publishing?

Pull publishing requires users to request BI results.

__________ is a technique readily implemented with basic reporting operations, and is used to analyze and rank customers according to their purchasing patterns.

RFM analysis

Which of the following is NOT a function of data warehouse?

Storing data

Too little data

Which of the following is NOT a possible problem associated with source data?

Knowledge management

__ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need that capital.

Unsupervised data mining includes __________.

analysts who do not create a model or hypothesis before running the analysis

Patterns, relationships, trends, and predictions are referred to as __________.

business intelligence

If something is stored in the human mind, it is (or can be) information. If something is on a piece of paper or on a screen, it's __________.

data

When unsupervised data mining is truly unsupervised, machines will process and create __________ for themselves.

information

A hyper-social company uses __________ to create value from intellectual capital.

knowledge management

A data warehouse __________.

obtains, stores, and manages data for business intelligence processing

A(n) __________ inputs data from one or more sources and applies operations to that data to produce business intelligence.

reporting application

Static reports differ from dynamic reports in that __________.

static reports are BI documents that are fixed at the time of creation and do not change

With __________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

supervised data mining

Which of the following describes data acquisition?

the process of obtaining, cleaning, organizing, relating, and cataloging source data

Which of the following is true of push publishing?

ush publishing delivers business intelligence to users without any requests from the users.

What is a reporting application?

Inputs data from one or more sources and applies reporting operations to that data to produce business intelligence

______ is characterized by huge volume, rapid velocity, and great variety.

BigData

Which of the following is NOT a characteristic of BigData?

BigData is a technique for harnessing the power of thousands of computers working in parallel.

Which of the following activities immediately precedes the step of running a BI analysis on the data?

Cleansing, organizing, and cataloging the data

Which of the following is a conditional probability estimate?

Confidence

__________ is a conditional probability estimate.

Confidence

Which of the following is a result of a market-basket analysis, where customers who buy product X also buy product Y?

Cross-selling

Which of the following involves obtaining, cleaning, organizing, relating, and cataloging source data?

Data acquisition

_____ is the fundamental category of business intelligence analysis that makes use of statistical techniques to find patterns and relationships among data for classification and prediction.

Data mining

__________ is the first step in the development of a data warehouse.

Extracting data from databases

Which of the following is an open-source program that implements MapReduce?

Hadoop

Which of the following is true of static reports?

In the BI context, most static reports are published as PDF documents.