MIS Chapter 3
Semantic Web
A component of Web 2.0 that describes things in a way that computers can understand
Internet
A massive network that connects computers all over the world and allows them to communicate with one another Organizations must be able to transform as markets, economic environments, and technologies change Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology The Internet began as an emergency military communications system operated by the Department of Defense Gradually the Internet moved from a military pipeline to a communication tool for scientists to businesses
Disruptive Technology
A new way of doing things that initially does not meet the needs of existing customers
web 1.0
A term to refer to the WWW during its first few years of operation between 1991 and 2003
Heat map
A two-dimensional representation of data in which values are represented by colors.
Ebusiness Revenue Models
Advertising fees License fees Subscription fees Transaction fees Value-added service fees Pay-per-click Pay-per-call Pay-per-conversion
Intermediary
Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together Disintermediation Reintermediation Cybermediation
Affiliate program
Allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website.
Web Browser
Allows users to access the WWW
social network
An application that connects people by matching profile information
Generating marketing revenue on the Internet
Associate program (affiliate program) - Businesses generate commissions or royalties Banner ad - Box running across a web page that contains advertisements Pop-up ad - A small web page containing an advertisement Viral marketing - A technique that induces websites or users to pass on a marketing message
Web 3.0
Based on "intelligent" Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
ecommerce
Buying and selling of goods and services over the Internet
collective intelligence
Collaborating and tapping into the core knowledge of all employees, partners, and customers
wiki
Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required Network effect
search engine optimization
Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
Ebusiness Forms and Revenue-Generating Strategies
Common ebusiness forms Content providers Infomediaries Online marketplaces Portals Service providers Transaction brokers
hitbots
Create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.
user-contributed content
Created and updated by many users for many users Reputation system Native advertising
Internet's impact on information
Easy to compile Increased richness Increased reach Improved content
ebusiness tools for connecting and communicating
Email Instant messaging Podcasting Videoconferencing Web conferencing Content management system
search engine ranking
Evaluates variables that search engines use to determine where a URL appears on the list of search results
knowledge based assets
Explicit knowledge - Consists of anything that can be documented, achieved, and codified, often with the help of IT Tacit knowledge - Knowledge contained in people's heads
Digital Darwinism
Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
ebusiness
Includes ecommerce along with all activities related to internal and external business operations
knowledge management
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
Egovernment
Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
Interactivity
Measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
Reasons for Growth of the WWW
Microcomputer revolution Advancements in networking Easy browser software Speed, convenience, and low cost of email Web pages easy to create and flexible
open system
Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system Source code Open source Closed source
personalization
Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person
blog
Online journal that allows users to post their own comments, graphics, and video Microblogging Real simple syndication
Sustaining Technology
Produces an improved product customers are eager to buy
World Wide Web (WWW)
Provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML - hypertext markup language
tags
Specific keywords or phrases incorporated into website content for means of classification or taxonomy Social tagging Folksonomy Website bookmark Social bookmarking
Web 1.0 - Catalyst for Ebusiness
The Internet has had an impact on almost every industry including Travel Entertainment Electronics Financial services Retail Automobiles Education and training
Hypertext Transport Protocol
The Internet protocol Web browsers use to request and display Web pages using URL - universal resource locator
mass customization
The ability of an organization to tailor its products or services to the customers' specifications
deep web
The large part of the Internet that is inaccessible to conventional search engines.
web 2.0
The next generation of Internet use - a more mature, distinctive communications platform characterized by three qualities Collaboration Sharing Free
dark web
The portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser
click fraud
The practice of artificially inflating traffic statistics for online advertisements.
social networking
The practice of expanding your business and/or social contacts by a personal network
Clickstream Analytics
The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order. Website traffic analytics - Uses clickstream data to determine the efficiency of the site for the users and operates at the server level. Website ebusiness analytics - Uses clickstream data to determine the effectiveness of the site as a channel-to-market.
collaboration system
Tools that support the work of teams or groups by facilitating the sharing and flow of information
mashup
Website or Web application that uses content from more than one source to create a completely new product or service Application programming interface Mashup editor
search engine
Website software that finds other pages based on keyword matching similar to Google
social media
Websites that rely on user participation and user-contributed content
Innovator's Dilemma
how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
crowdsourcing
the wisdom of the crowd Asynchronous communication Synchronous communication
Clickstream Data
tracks the exact pattern of a consumer's navigation through a website Clickstream data can reveal Number of page views Pattern of websites visited Length of stay on a website Date and time visited Number of customers with shopping carts Number of abandoned shopping carts
