MIS Exam #1 (Ch.1-4)

3 tiers of an Application Server (Potential Essay Question)

1. A first-tier, front-end, Web browser-based graphical user interface, usually at a personal computer or workstation 2. A middle-tier business logic application or set of applications, possibly on a local area network or intranet server 3. A third-tier, back-end, database and transaction server, sometimes on a mainframe or large server

Types of E-commerce

1. Business-to-consumer (B2C) 2. Business-to -Business (B2B) 3. Consumer-to-consumer (C2C) 4. Mobile E-commerce (M-commerce) 5. Social E-commerce 6. Local E-Commerce

2 types of dynamic web pages

1. CLIENT-SIDE SCRIPTING 2. SERVER-SIDE SCRIPTING

B2C E-commerce Transaction.

1. Order is placed by user 2. Shopping cart 3. Credit card is charged 4. Order is completed 5. Receipt- send email to customer 6. sent to warehouse 7. Shipping carrier picks up shipment 8. Order taken to customer.

Types of B2C Models

1. Serve Provider 2. Community Provider 3. Transaction Broker 4. Market Creator 5. Portal 6. E-Tailer

8 key elements of a Business model

1. Value Proposition 2. Revenue Model 3. Market Opportunity 4. Competitive Environment 5. Competitive Advantage 6. Market Strategy 7. Organizational Development 8. Management Team

Web 2.0 Features and Services

1.Online Social Networks ~Services that support communication among networks of friends, peers 2. Blogs ~Personal Web page of chronological entries 3. Really Simple Syndication (RSS) ~Program that allows users to have digital content automatically sent to their computers over the Internet 4. Podcasting ~Audio presentation stored as an audio file and available for download from Web 5. Wikis ~Allows user to easily add and edit content on Web page 6.Music and video services ~Online video viewing ~Digital video on demand 7. Internet telephony (VoIP) ~Voice over Internet Protocol (VoIP) uses Internet to transmit voice communication 8.Video conferencing, video chatting, and telepresence ~Online software and Web services ~Web apps, widgets, and gadgets

Internet defined as network that:

1.Uses IP (internet protocol) addressing 2. Supports TCP (transmission control protocol)/IP 3. Connects services (like the Web) to users

Application Server (Potential Essay Question)

A server program in a computer in a distributed network that provides the business logic for an application program. An application server is typically used for complex transaction-based applications. To support high-end needs, an application server has to have built-in redundancy, monitor for high-availability, high-performance distributed application services and support for complex database access. The application server is frequently viewed as part of a three-tier application, consisting of a ... 1. graphical user interface (GUI) server 2. application (business logic) server 3. database and transaction server

An IPv4 address is expressed as a: A. 32-bit number that appears as a series of four separate numbers separated by periods. B. 32-bit number that appears as a series of four separate numbers separated by semicolons. C. 64-bit number that appears as a series of four separate numbers separated by semicolons. D. 64-bit number that appears as a series of four separate numbers separated by periods.

A. 32-bit number that appears as a series of four separate numbers separated by periods.

All of the following offer Web site building tools except: A. Apache B. Wix C. WordPress D. Weebly

A. Apache

________ is a model of computing in which firms and individuals obtain computing power and software applications over the Internet, rather than purchasing and installing it on their own computers. A. Cloud computing B. P2P computing C. Client/server computing D. Mobile computing

A. Cloud computing

Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems? A. ICANN B. IETF C. W3C D. IAB

A. ICANN

Which of the following statements about responsive Web design (RWD) is not true? A. RWD works best for sites that have complex functionality. B. RWD makes it possible to design a Web site that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. C. RWD tools include HTML5 and CSS3. D. RWD can be costly, often requiring a complete redesign of the web site's interface.

A. RWD works best for sites that have complex functionality.

The primary way a Web site is able to personalize the content presented to a visitor is through the use of: A. cookies. B. privacy policies. C. site management tools. D. accessibility rules.

A. cookies.

Which source of e-commerce revenues has grown from nearly zero prior to 2007 to an estimated $84 billion in 2014? A. mobile B2C e-commerce B. B2B e-commerce C. B2G e-commerce D. social e-commerce

A. mobile B2C e-commerce

Which of the following would you use to verify that links on Web pages are valid? A. site management tools B. FTP C. data capture tools D. HTTP

A. site management tools

Which of the following gives a business model the most credibility with outside investors? A. the firm's management team B. the firm's market opportunity C. the firm's value proposition D. the firm's market strategy

A. the firm's management team

E-commerce can be defined as: A. the use of the Internet, the Web, and mobile apps to transact business. B. the use of any Internet technologies in a firm's daily activities. C. the digital enablement of transactions and processes within an organization. D. any digitally enabled transactions among individuals and organizations.

A. the use of the Internet, the Web, and mobile apps to transact business.

Which of the following statements about cloud computing is not true? A. A private cloud typically has a single tenant. B. A private cloud must be located on a customer's cloud server. C. Public clouds are the most well-known type of cloud computing model. D. Hybrid clouds offer both public and private cloud options.

B. A private cloud must be located on a customer's cloud server.

Which of the following organizations involved with Internet governance has the United States recently announced it would transition control of? A. ICANN B. IANA C. IGF D. NTIA

B. IANA

An example of a company using the content provider model is: A. eBay. B. Rhapsody. C. Dell. D. Priceline.

B. Rhapsody.

All of the following might be part of a Web site's middle-tier layer except: A. a mail server. B. a materials requirements planning (MRP) server. C. a database server. D. an ad server.

B. a materials requirements planning (MRP) server.

All of the following are major technology trends in e-commerce in 2014-2015 except:

B. computing and networking component prices are starting to rise as storage capacity becomes an issue on the internet.

All of the following are issues facing Pinterest except:

B. inability to retain users.

The basic value proposition of community providers is: A. they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. B. they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests, share the experience with friends, and learn more about their own interests. C. they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. D. they increase customers' productivity by helping them get things done faster and more cheaply.

B. they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests, share the experience with friends, and learn more about their own interests.

B2C Business Model

Business communicating with or selling to an individual rather than a company. (Business to customer) Business to customer covers those E-commerce websites and transaction through which organization sell goods to customer over the internet. Has expanded greatly in 1990s with the growth of public access to the internet. B2C includes electronic shopping, information searching, but also interactive games delivered over the internet

Under the B2B business models ________ create and sell access to digital markets. A. Portals B. E-distributors C. E-procurement firms D. Market creators

C. E-procurement firms

Which of the following statements about Foursquare is not true? A. Foursquare combines a social network business model with location-based technology. B. Foursquare has been able to command a high valuation from venture capital investors despite unimpressive revenue and profits. C. Foursquare's Swarm app shows photos of people currently checked in around a particular neighborhood by pulling public photos of people from their Facebook profiles linked to their Foursquare accounts. D. Foursquare began operating without a revenue model.

C. Foursquare's Swarm app shows photos of people currently checked in around a particular neighborhood by pulling public photos of people from their Facebook profiles linked to their Foursquare accounts.

________ refers to any disparity in relevant market information among parties in a transaction. A. A network effect B. Information density C. Information asymmetry D. Ubiquity

C. Information asymmetry

Which of the following is not true about the use of apps?

C. Users still spend less time using apps than they do using desktops Web sites.

The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: A. IPTP. B. VTP. C. VoIP. D. IP.

C. VoIP.

Which of the following is not a primary activity in a firm value chain? A. outbound logistics B. after-sales service C. accounting D. operations

C. accounting

Advantages of dynamic page generation include all of the following except: A. easier to change the contents of a database than to change the coding of an HTML page. B. easy online market segmetation C. disables the use of content management systems which slow down system performance. D. nearly cost-free price discrimination.

C. disables the use of content management systems which slow down system performance.

The ________ allows a natural language expression, such as Google.com to represent a numeric IP address. A. assigned numbers and names (ANN) system B. Internet protocol addressing schema C. domain name system D. uniform resource locator system

C. domain name system

Business-to-consumer (B2C) e-commerce in the United States: A. now constitutes over 40% of the overall U.S. retail market. B. has leveled off as it confronts its own fundamental limitations. C. has grown at double-digit rates between 2010 and 2015. D. generates less revenue than C2C e-commerce.

C. has grown at double-digit rates between 2010 and 2015.

SupplyOn, which is owned by industry giants Bosch (automotive components), Continental (tires and other automotive manufacturing) and Schaeffler (manufacturer of bearings) is an example of a(n): A. exchange. B. private industrial network. C. industry consortium. D. e-distributor.

C. industry consortium.

All of the following are basic functionality provided by e-commerce merchant server software except: A. credit card processing. B. a product catalog. C. marketing software. D. a shopping cart.

C. marketing software.

When talking about the physical elements of the Internet, the term redundancy refers to: A. the use of tiered high-speed switching computers to connect the backbone to regional and local networks. B. delays in messages caused by the uneven flow of information through the network. C. multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs. D. transmitting multiple copies of a single packet to safeguard against data loss.

C. multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.

Service Provider (B2C Model)

Companies that make money by selling users a service rather than a product Ex) Visanow.com Xdrive.com

B2B Models: E-procurement

Creates digital markets where participants transact for indirect goods Revenue model: Service fees, supply-chain management, fulfillment services Example: Ariba

________ verifies that the business objectives of the system as originally conceived are in fact working. A. Unit testing B. System testing C. Implementation testing D. Acceptance testing

D. Acceptance testing

All of the following use an advertising revenue model except: A. Twitter. B. Yahoo. C. Google. D. Amazon.

D. Amazon.

A system design has two main components: A. business objectives and technology requirements. B. a behavioral design and a technological design. C. front-end systems and back-end systems. D. a logical design and a physical design.

D. a logical design and a physical design.

Over the past decade, the number of exchanges has: A. increased slowly but steadily. B. stayed about the same. C. greatly increased. D. diminished sharply.

D. diminished sharply.

All of the following are methods of improving the processing architecture of a Web site except: A. separating static content from dynamic content. B. examining your database search times in order to optimize the database schema. C. reviewing ASP code for operating efficiency. D. don't separate shopping cart and credit card processing onto a dedicated server.

D. don't separate shopping cart and credit card processing onto a dedicated server.

Which of the following is not a variation of the e-tailer business model? A. bricks-and-clicks B. virtual merchant C. manufacturer-direct D. market creator

D. market creator

All of the following are characteristics of HTML5 except: A. use of CSS3. B. ability to access built-in functionality of mobile devices, such as GPS and swiping. C. a video element that replaces plug-ins such as Flash, QuickTime, and RealPlayer. D. support for digital rights management.

D. support for digital rights management.

All of the following are characteristics of Web 2.0 sites and applications except:

D. the amount of content has made search capability more difficult which may undermine their success.

Private Industrial Networks (B2B Model)

Digital network used to coordinate among firms engaged in business together Typically evolve out of company's internal enterprise system Example: Walmart's network for suppliers Cost absorbed by network owner and recovered through production and distribution efficiencies

Dynamic Page Generation Software (Potential Essay Question)

Dynamic Web pages are capable of producing different content for different visitors from the same source code file. The website can display different content based on what operating system or browser the visitor is using, whether she is using a PC or a mobile device, or even the source that referred the visitor. For example, websites run by content management systems allow a single source code file to load the content of many different possible pages. Content creators use a gateway page to submit the material for new pages into the CMS' database. The dynamic page can then load the material for any page in the database, based on parameters in the URL with which a visitor requests the page. Dynamic pages are also what let users log into websites to see personalized content.

5. Social E-commerce

E-commerce enabled by social networks and online social relationships.

6. Local E-Commerce

E-commerce that is focused on engaging the consumer based on his or her current geographic location

The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce. True False

False

The Internet and Web: Features

Features on which the foundations of e-commerce are built: E-mail Instant messaging Search engines Online forums Streaming media Cookies

Search Engines (Internet and web features)

Identify Web pages that match queries based on one or more techniques ex. Keyword indexes, page ranking

B2B Models: Exchanges

Independently owned vertical digital marketplace for direct inputs Revenue model: Transaction, commission fees Create powerful competition between suppliers Tend to force suppliers into powerful price competition; number of exchanges has dropped dramatically Usurped by private exchanges

B2B Models: Industry Consortia

Industry-owned vertical digital marketplace open to select suppliers More successful than exchanges Sponsored by powerful industry players Strengthen traditional purchasing behavior Revenue model: Transaction, commission fees Example: SupplyOn

Content Provider

Information and entertainment provider such as newspaper, sports sites that offers customer up to date news and special interests.

Internet

Interconnected network of thousands of networks and millions of computers A hardware/software backbone based on generally accepted standards ~networks/computers linked through unique addresses based on the internet protocol (IP) ~Transmission control protocol (TCP) - connections among sending and receiving Web computers

B2C is also known as _________.

Internet retailing or E-trailing.

B2B Business Models

Net Marketplaces ~E-distributor ~E-procurement ~Exchange ~Industry consortium Private industrial network

Portal (B2C Model)

Offer an integrated package of content and content search, service news, email, chat, music, downloads, Etc. seeks to be users home base Ex) Yahoo, AOL, MSN

E-Tailer (B2C Model)

Online version of traditional retailer

Popular Items sold using B2C

Plane tickets, books, computers, videotapes, music CD's, toys, music, health and beauty products, jewelry, etc.

Mobile Presence Design Considerations

Platform constraints ~File sizes kept smaller ~Files sent to the user reduced ~Focus of few, power graphics ~Minimize images sent to user ~Simplify choice boxes and lists for touch select Mobile first design Responsive Web design (RWD) ~costly if done after first design Adaptive Web design (AWD)

Transaction Broker (B2C Model)

Processors of online sales transactions such as stockbrokers and travel agents, that increases customers productivity by helping Ex.) Expedia, E-Trade

E-commerce Merchant Server Software

Provides basic functionality for sales 1. Online catalog ~List of products available on Web site 2. Shopping cart ~Allows shoppers to set aside, review, edit selections, and then make purchase 3.Credit card processing ~Typically works in conjunction with shopping cart Verifies card and puts through credit to company's account at checkout

Community provider (B2C Model)

Sites where users with a particular interests, hobbies, common experiences or social networks come together and "meet" online Ex.) Facebook, Highfive, Myspace

Cookies (Internet and web features)

Small text files deposited by Web site on user's computer to store information about user, accessed when user next visits Web site

`B2B Models: E-distributor

Version of retail and wholesale store, MRO goods, and indirect goods Owned by one company seeking to serve many customers Revenue model: Sales of goods Example: Grainger

CLIENT-SIDE SCRIPTING (Dynamic web page)

Web pages that change in response to an action within that web page, such as a mouse or a keyboard action, use client-side scripting. Client-side scripts generate client-side content. Client-side content is content that's generated on the user's computer rather than the server. In these cases, the user's web browser would download the web page content from the server, process the code that's embedded in the web page, and then display the updated content to the user. Scripting languages such as JavaScript and Flash allow a web page to respond to client-side events.

SERVER-SIDE SCRIPTING (Dynamic web page)

Web pages that change when a web page is loaded or visited use server-side scripting. Server-side content is content that's generated when a web page is loaded. For example, login pages, forums, submission forms, and shopping carts, all use server-side scripting since those web pages change according to what is submitted to it. Scripting languages such as PHP, ASP, ASP.NET, JSP, ColdFusion and Perl allow a web page to respond to submission events.

Market Creator (B2C Model)

Web-based business that uses internet technology to create a market that bring buyers and sellers together Ex.) Ebay, Priceline

3. Consumer-to-consumer (C2C)

consumers selling to other consumers

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ______________.

first mover

1. Business-to-consumer (B2C)

online business selling to individual consumers

2. Business-to -Business (B2B)

online business selling to other businesses

The fact that e-commerce is conducted on the basis of universal standards reduces search costs for consumers. True False

true

4. Mobile E-commerce (M-commerce)

use of mobile devices to enable online transactions

The Systems Development Life Cycle

~Methodology for understanding business objectives of a system and designing an appropriate solution Five major steps: 1.Systems analysis/planning 2.Systems design 3.Building the system 4.Testing 5.Implementation

Three important concepts to understanding how the internet works:

~Packet switching ~TCP/IP communications protocol ~Client/server computing