MIS Final Exam Ch 7-13
___________ decisions deal with routine and repetitive problems.
Structured
Companies can buy or lease prewritten applications. T/F
True
Open-source software is an alternative source of applications. T/F
True
________ is the greatest concern in the peer-to-peer economic model.
Trust
_________ determines the point at which the cumulative dollar value of the benefits from a project equals the investment made in the project.
Breakeven analysis
_________ organizations are purely physical.
Brick-and-mortar
Each department or functional area within an organization has its own collection of application programs or _________.
FAIS
________ are/is a customer-touching CRM application.
FAQs
The purpose of prescriptive analytics is to tell decision makers what will happen in the future. T/F
False
You file your income taxes online. This is an example of _________ e-commerce.
G2C
The _________ delineates the way an organization should utilize its information resources to accomplish its mission.
IT architecture
_______ is NOT a stage in the IDC.
Information
________ is the customer's potential revenue stream over a number of years.
Lifetime value
________ is designed to be embedded in mobile devices and can be used with mobile wallets. It is a _________-range wireless network technology.
NFC; short
If a person intentionally or unintentionally interferes with your wireless network transmissions, they are ________.
RF jamming
_______ reports are produced at scheduled intervals.
Routine
The leading ERP software vendor is _________.
SAP
_________ is a limitation of e-commerce.
Security
________ is an informational role.
Spokesperson
A(n) ___ is any business event that generates data worthy of being captured and stored in a database.
Transaction
Data marts support the development of one or a few related analytics applications. T/F
True
________ does NOT use a peer-to-peer business model.
________ marketing is word-of-mouth advertising.
Viral
________ deliver functionality as services rather than as packaged software.
Web services
If your organization collects transactions and processes them at night, this is called _________.
batch processing
A transaction is any business event that generates ________ worthy of being captured and stored in a database.
data
The biggest problem with using wireless networks is ________.
security
Every year, you have to give each of your employees a performance review and decide whether they have earned a raise. This is a(n) ________ decision.
semistructured
An electronic _________ is a website that represents a single store.
storefront
As a board member, you recommend hiring a new CEO to address the scandals that have been reported in the Wall Street Journal. This is a(n) ________ decision.
unstructured
Lower-level managers typically handle strategic planning decisions. T/F
False
________ is an unauthorized access point into a wireless network.
A rogue access point
High-end CRM systems are designed for companies like Amazon because they are so large and have so many different customers. T/F
False
A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.
contact management
________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Onboarding
A(n) ________ supports the monitoring, collecting, storage, and processing of data from the organization's basic business transactions, each of which generates data.
TPS
An RFQ is associated with a reverse auction. T/F
True
ERP helps get rid of information silos caused by FAIS. T/F
True
The fundamental concept of CRM is to treat different customers differently because their needs differ and their value to the company may also differ. T/F
True
________ refers to efforts by unauthorized users to access data that are traveling over wireless networks.
Eavesdropping
Prescriptive analytics require predictive analytics with one additional component: actionable data. T/F
False
Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.
intelligence
You use your smartphone to look up how much money you have in your bank account. This is an example of _________ commerce (choose the best answer)
mobile
In ________, manufacturers or retailers sell directly to customers.
online direct marketing
________ occurs when the functions of many physical devices are included in one other physical device.
Dematerialization
Costs of a system end when the system is installed. T/F
False
________ transmission systems can have a large coverage area but are expensive.
Satellite
________ is a short-range wireless network.
bluetooth
Social computing increases _________.
buyer power
Amazon uses a _________-end CRM system because it ________.
low; recommends products to returning customers
Job coaches recommend spending most of your time ________ to get a job
networking
If a company doesn't want to write any computer code, it would choose to ________.
use a prewritten application
Suppose you go through your neighborhood to figure out how many wireless networks are unsecure. This is __________.
war driving
LTE is ________ cellular technology.
4G
________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service.
CRM; more
________ is the number of shares of the company's stock outstanding multiplied by the price per share of the stock.
Market capitalization
_________ appear(s) in front of the current browser window.
Pop-up ads
TPSs collect data continuously, typically in real time. T/F
True
Your southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is a(n) ________ report.
ad hoc
The first step in the information systems planning process is to ________.
analyze the organization's strategic plan
Operational CRM systems support _________-office business processes or processes that _________.
front; directly interact with customers
The IT steering committee is comprised of ________.
managers from each functional area
Management is a process by which an organization achieves its goals (called ______) through the use of resources (called _______).
the output; inputs
You sell popcorn from a physical location in downtown Chicago. It became so popular that you started a website to augment your physical location so people all over the country can get your popcorn delivered to their doorstep. This is an example of a _________ business.
clicks-and-mortar
The _________ is/are the technological, financial, personnel, and other resource limitations on the IS function.
constraints of the IS function
If a company wants to write all new computer code, it would choose to ________.
custom-write an entire application
________ is the loss of a certain percentage of customers over time.
Customer churn
________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.
Cyber-squatting
________ allow users to place information in multiple, overlapping associations rather than in rigid categories.
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