mis midterm 2

5 steps in supply chain management

1. plan 2. source 3. make 4. deliver 5. return

master data management is best described as:

broader strategy to address underlying inconsistencies in way ppl use data & to address challenge of integration

narrated presentations, interactive presentations, screen captures, & simulations are all examples of __________

content authoring tools

monica works evening shift in call center, scheduling appointments, referring patients, registering callers for hospital seminars, & routing calls monica is part of which level of decision making?

operational level

correct order of components of a url

1. transmission protocol 2. name of site 3. top-level domain

mouse foot pedals, screen readers, braille displays, head-mounted pointers, joysticks, & speech-to-text translators are designed to improve website's __________

accessibility

__________ describes capability of some machines that can mimic human intelligence, displaying characteristics such as learning, reasoning, judging, & drawing conclusions from incomplete info

artificial intelligence

expert systems & neural networks are both types of __________ used to gain business intelligence

artificial intelligence

web 2.0

as web evolves, massive amount of data contributed by individuals, companies, govs, & "internet of things" greatly enhancing power & potential; growing sources of "big data" support machine learning, so web can grow; current generation of web capabilities, rely on crowdsourcing & collective intelligence, expanded data sources, & input from sensors; original ip address system overwhelmed b/c so many new devices need unique addresses

three "v's" (volume, velocity, and variety) are the defining features for what kind of data?

big data

strategic level of decision making

bora, hospital administrator, responsible for hospital's overall financial & operational health. she plans budgets, sets rates, recruits & hires medical & admin staff, &, working w/ dif teams, develops hospital policies. she earned her mba, & also holds an ms in health care admin

__________ describes distortions in supply chain caused by changes in customer demand, resulting in large swings in inventory levels as orders ripple upstream from retailer to distributor & manufacturer. occurs when visibility is low

bullwhip effect

after-action reviews, best practice sessions, wikis, shadowing, & blogs are technologies used during which step in process of launching a knowledge management program?

capture knowledge

when delta acquired northwest airlines, delta's cio said she needed to merge 1,199 computer systems down to about 600. passengers were annoyed by frequent snags, & during transition, delta was ranked worst for customer service; there were complaints about lost bags, late arrivals, poor flight service, & other frustrations. preceding scenario is an example of:

challenges of integrating multiple databases

__________ includes every click by every visitor, along w/ associated data revealing customer behavior patterns, such as time spent on page, url visitor just left, & visitor's ip address

clickstream data

average ad costs + agency fees + recruiter's salary & benefits + relocation expenses for new employees describes which human capital metric?

cost per hire

customer relationship management (crm)

covers strategies, processes, & info systems an org uses to build & maintain relationships w/ current & prospective customers

__________ describes how tasks can be delegated to large diffuse groups or communities who often volunteer contributions

crowdsourcing

example of e-commerce activity

crystal maze, an online jewelry store, sells precious jewelry through store's official website

improving customer retention, increasing profitability, growing revenue, & listening to customer sentiments are goals of __________

customer relationship management (crm)

graphical user interface that helps ppl visualize info vital to user's role & decisions user makes is called __________

dashboard

sources of business intelligence

data from sensors, scanners, & internet can be part of business intelligence; data available online can be sources, including websites, blogs, email, downloadable tables, wikis, & business reports; primary source of business intelligence is transactional database, or data warehouse, used by org itself or operations, or by suppliers & customers

david creates central database by extracting, transforming, & loading metadata from various internal & external sources of info. what kind of central database is david creating?

data warehouse

reduced redundancy & inconsistency, improved info integrity & accuracy, improved ability to adapt to changes, improved performance & scalability, & increased security are all advantages of using __________ over __________

databases; file processing systems

for structured info, metadata is used to describe what

definitions of each of the fields, tables, & their relationships

social capital

describes number & quality of all relationships an org's employees maintain, not just w/ one another but w/ clients, customers, suppliers, & prospective employees

which process begins by defining all entities that'll be included, their attributes, & their relationships?

developing data model for a relational database

conversion rate, clickthrough rate, cost per clickthrough, & position on page are all associated w/ which type of web metric?

e-commerce metrics

issue w/ traditional file processing systems

each functional area within an org developed own systems & data files

electronic data interchange

electronic bridge between partner companies in supply chain that's used to transmit real-time info about orders, inventories, invoices, & other data

human capital management (hcm)

encompasses all activities & info systems related to effectively managing org's human capital

business intelligence

encompasses array of info sources that can contribute to better decision making, along w/ software apps, technologies, & practices used to analyze

uc census bureau maintains many databases w/ info about demographics, educational levels, income, ethnicity, housing, employment, & more uc census bureau is what kind of potential business intelligence source?

external database

common strategy for drawing info from multiple sources to build data warehouse is

extract, transform, & load (etl)

india's taj mahal hotel website features special deals, event planning, virtual tours, reward programs, & food preference surveys, along w/ online reservations taj mahal hotel's website illustrates which common web goals for orgs?

facilitate offline relationships

an org stores employees' details, like name, age, & designation in database, under group named "employee details." name of each employee would be organized in form of __________

fields

supply chain visibility

how easily managers can track timely & accurate supply chain metrics

core human resources management apps, workforce management apps, talent management apps, service delivery apps, & social software are main components of

human capital management (hcm)

human element in business intelligence

humans can tap growing volume of data online, combining public & private info in new ways to sort options & reveal new trends; decision making involves human element, & humans not always rational, weighing evidence way computer weighs input; human element plays critical role in decision making, & only ppl can decide which intelligence to draw on, which tools to use, & how to interpret results

which category of e-learning might trainees attend a day-long class at corp's national conference & then continue to advanced topics using e-learning after they go home?

hybrid e-learning

first step in launching a knowledge management program

identify goal

enterprise resource planning systems

implementing major challenge, partly b/c so many apps related & b/c so many processes are affected at same time; some have tightly integrated modules, others synchronize data across modules that're more loosely integrated, using middleware

electronic data interchange (edi), xml, rfid chips, & gps all help to __________

improve visibility among suppliers & customers

human capital

includes competencies & knowledge possessed by org's employees

structural capital

includes knowledge stored as documentation about business processes, procedures, policies, contracts, transactions, patents, research, trade secrets, & other aspects of org's operations, often stored electronically

nonprofit orgs, political blogs, campaigns, & public service initiatives might build websites w/ which common web goals for orgs?

influence audience

learning management system

info system used to deliver e-learning courses, track student progress, & manage educational records

infomediary focuses on which common web goals for orgs?

inform or entertain audience

corporate versus educational e-learning

initially, corps focused on self-paced e-learning modules employees could take on own time, while universities leaned toward simulating learning experience of face-to-face class led by faculty member; while business software developers focused on corporate needs, educational market became dominated by companies such as blackboard & desire2learn, as well as open source products such as moodle; learning management systems developers learned to target either corporate or educational market, & products were dif for each; over time, requirements for corporate & educational e-learning converging, especially as corps seek to build social software into e-learning programs & growing number of lms vendors respond w/ competitive products

enterprise resource planning (era) systems

integrates 2 or more apps that support major business processes common to most orgs

satellite tv provider directv implemented software to capture transaction logs & post them to data warehouse near real-time this illustrates usefulness of which kind of business intelligence source?

internal data source

programming tool(s) used for media-rich & interactive websites

javascript, ajax, flash, & programming languages that interface w/ back-end databases

human element in knowledge management projects

knowledge management projects prone to fail when tech underlying too complicated or content not useful; right incentives encourage employees to share knowledge; human element's role in knowledge management critical b/c many incentives exist to hoard knowledge rather than share it; semantic web offers potential for large-scale knowledge management across enterprises by describing relationships among entities w/ resource description framework (rdf)

expert location systems & social network analysis (sna) are tech used during which step in process of launching knowledge management program?

locate sources

performance tuning & scalability, integrity, security, & recovery, & documentation are all necessary for which step in process of creating, accessing, managing, & normalizing relational database?

managing a relational database

amazon's product screens show sections titled "frequently bought together" & "customers who bought this item also bought." which data mining technique did amazon most likely use when implementing these?

market basket analysis

technique called __________ looks for statistical relationships to reveal customer behavior patterns as they purchase multiple items

market basket analysis

hospital administrator, bora, wants to create a portal that shows key performance indicators (koi's) from hospital's transaction systems, something she can access from a dashboard. she also wants to link seminar attendee data to maps, showing where people who attend seminars reside. then, during major storms, she might envision maps drawn from real-time city data sources that could affect emergency room requirements—from traffic accidents or fires, for example. what type of portal is bora looking for?

mashup

a broader strategy to address underlying inconsistencies in the way people use data and to address the challenge of integration is called:

master data management

mashup

more flexible approach to aggregating content from multiple internal & external sources on customizable web pages that relies on web 2.0 tech

amazon.com helps users browse by department, keyword, & sales promos. within "books," visitors can browse by categories such as best sellers, textbooks, or sales. amazon.com is an example of what kind of website info architecture?

multidimensional website architecture

content authoring tools

narrated presentations, interactive presentations, screen captures, & simulations are examples

considered by many as "holy grail" of query languages used to access databases

natural language interfaces

in order for mobile phone to pay bill, most common approach relies on __________

near-field communication (nfc)

demand forecast accuracy (dfa)

one of most important supply chain metrics, dfa measures dif between forecasted & actual demand

document management systems rely on optical character recognition (ocr) & intelligent character recognition (icr) to convert paper-based info to searchable electronic format what step in process of launching knowledge management program does this scenario illustrate?

organize, share, & value knowledge

web advertising

orgs choose keywords & encourage links from external sites to achieve higher rankings in search results; ad networks use third-party cookies to track user behavior across websites, gathering data used to improve targeting; search engine marketing (relevant text ads served alongside results for user's query) most effective

__________ are gateways that provide access to variety of relevant info from dif sources on one screen

portals

consider following questions: which cust most likely renew subscription to service at reg price? what special offers might persuade dif cust to renew? what behaviors signal cust about to cancel? which data mining approach do these refer to?

predictive analytics

__________ is a field, or group of fields, that makes a record unique in particular table

primary key

normalization can best be described as:

process that refines entities & their relationships to help minimize duplication of info in tables

analyzing web analytics to achieve success

products specifically designed to analyze clickstream data are growing powerful, & with them, analysts can quickly see important details about web traffic, visitors, & links that bring customers to site; e-commerce metrics that summarize data on advertising campaigns essential for marketers; web analytics software spews out thousands of graphs, tables, & charts, to make smart decisions, companies should have clear notion of goals for site so know what to look for

for semi-structured & unstructured information, metadata are used to describe what?

properties of document or other resource

importance of financial reporting

reports are lifeblood of people in finance & accounting, & info systems routinely generate detailed summary reports on all org's transactions

customer relationship management's diverse software apps

sales force automation, marketing, customer service & support

__________ uses strategies to increase quantity & quality of traffic from search engines, often by improving site's position in result lists

search engine optimization (seo)

in which category of e-learning would students use online materials independently, with little or no instructor involvement?

self-paced e-learning

number of active users, posts per user, photo tags, profile information, purchases, data on friends, group memberships, & product ratings are associated w/ which type of web metric?

social media metrics

fine motors, as part of improving knowledge management, want to identify key employees who are tightly integrated into informal networks of firm. firm needs technique which can map & measure strength of relationships between individuals & informal groups which of the following techniques will best fulfill fine motors' purpose?

social network analysis

e-commerce shopping cart software

software is used to track & tally customer's purchase

your credit card company contains organized customer record for you, including last name, first name, street address, phone number, email address, & other data. it also maintains a record of your purchases, each w/ a transaction date, description, & debit/credit amount in reference numbers how would you classify the info in the scenario?

structured info

when creating e-learning program, a/an __________, who possesses content expertise & knows what should be covered, may be hired

subject matter expert

e-commerce trust and security

success depends heavily on security & perceptions ppl have about trustworthiness

comparing e-learning & classroom-based learning

success in e-learning depends heavily on students' ability to adapt, & to apply time management skills; e-learning is a disruptive innovation w/ potential to overturn existing industries in waves of creative destruction, not just in corporations, but in colleges & schools as well; e-learning & classroom learning are complements to one another, orgs can blend in creative ways; research that compares student outcomes for e-learning & classroom-based learning show few differences;

strategies that optimize flow of products & services from source, through company, & to customer are referred to as __________

supply chain management (scm)

financial management system plays what roles in org?

supports financial accounts & processes, including accounts payable, accounts receivable, procurement, cash management, budget planning, assets, general ledger, & related activities

knowledge that encompasses insights, judgment, creative processes, & wisdom that come from learning & long experience in field, along w/ trials & errors, is called __________

tacit knowledge

choice hotels uses data mining software to make sense of comments section of customer surveys. w/ software, managers retrieve graphical displays of problem types expressed in comments, as well as positive & negative comments sorted by location, time of year, & other variables in this scenario, what kind of data mining or analysis is choice hotels engaged in?

text mining

true about traditional file processing systems

traditional systems cannot respond to unanticipated requirements in time

total of termination, hiring, training, & other costs related to replacing worker describes which human capital metric?

turnover costs

uniform resource locator (url)

unique global address for web page or other resource on internet

consider company involved in touchy lawsuit. info related to that could include letters, emails, twitter feeds, post-it notes, text messages, meeting minutes, phone calls, videos, facebook posts, resumes, or photos how would you classify the info in this scenario?

unstructured information

ease of learning, efficiency, memorability, error rates, & satisfaction level are metrics to measure website's __________

usability

m-commerce

use of handheld wireless devices for purchasing goods & services from any location; consumers can use mobile devices as digital "wallets," that pay bills on the spot, eliminating need to carry cash

in order for managers to see metrics that help assess overall effectiveness of supply chain processes, __________ must be improved

visibility