MIS Strategy Chapter 1

Differentiation

A bank provides its customers mobile applications that significantly simplify traditional banking activities. For example, a customer can use a smartphone to take a picture of a check and electronically deposit into an account. This unique service demonstrates the bank's desire to practice which one of Porter's strategies?

Understand the use and consequences of technologies relevant to the business

A general manager should:

Cost Leadership

By using IS to achieve economies of scale and generate operating efficiencies, Walmart epitomizes which one of Porter's generic strategies?

dyb

GE recognized that it could only sustain its competitive advantage for a limited time as competitors attempted to outmaneuver them. What was the model that Welch applied to help solve this problem?

Information systems are designed to support business objectives.

General managers should take an active role in decisions about information systems. This is vital because:

The Hypercompetition Model

Google has disrupted a number of industries, particularly the advertising and software industries. Google's ability to quickly and aggressively provide new products and services is best described by:

Social business strategy

L.L. Bean is an online/catalog retail company that aggressively uses tools like instant messaging to communicate with customers regarding potential purchases and uses Facebook for branding activities. This use of technology supports which strategy?

managerial levers

Organizational, cultural, and control variables are considered the ________ used by decision makers to effect change in their organization.

focus

Organizations seek to gain a competitive advantage by differentiation, cost, or _________.

Correct business strategy

Significant changes in IS should trigger a reassessment of the _____________.

hypercompetition

Technology guru Tim O'Reilly said this about the publishing industry: "To adapt, publishers need to cannibalize their own business, experimenting with new forms, new formats, and new business models." This statement is consistent with:

business strategy

The ____________ is a plan articulating where a business seeks to go and how it expects to get there.

complement

The organizational strategy should ideally _____ the IS strategy.

IS Strategy

The plan an organization uses to provide information systems and services:

Information Systems Strategy Triangle

This framework is called the ____________________ because it relates business strategy with IS strategy and organizational strategy.

Social Business Strategy

Through the use of various technologies, a ski resort tracks the slopes each customer skis and the times he or she skis them. Skiers then have the ability to view this information online, and can choose to seamlessly share their accomplishments on Facebook. In addition, photographers positioned at the resort post pictures on Facebook for the skier. This ski resort has worked hard to develop a strong:

the capabilities of the organization

To remain competitive, an organization's business strategy must adapt and respond to all of the following variables. Which variable in particular does IS help to determine?

Differentiation

When an organization qualifies its product or service in a way that allows it to appear unique in the marketplace, this is called:

true

t or f Apple's introduction of the iPhone while iPod sales were still very strong is an example of DYB.

true

t or f Once a firm is out of alignment, it does not mean that it has to stay that way.

false

t or f The IS strategy drives the business strategy.

true

t or f To avoid unwanted consequences, altering the IT Strategy requires adjustments to the organizational strategy.