MISY Test 3 Review
What percent of top retailers now have m-commerce websites?
47 percent
Which of the following is not a major benefit of expert systems?
Ability to scale to deal with very large data sets
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?
Interactivity
Which of the following provides tools for the management, delivery, tracking, and assessment of various types of employee learning?
LMS
The difference between push- and pull-based models is summarized by which of the following slogans?
Make what we sell, not sell what we make.
Which of the following statements about robotics is not true?
Robotics does not require programming but instead relies solely on AI.
Which of the following is an example of a direct good in the automobile industry?
Sheet steel
An inference engine is:
a strategy used to search through an expert system's collection of rules and formulate conclusions.
All of the following are typical components or capabilities of an ECM system except:
artificial intelligence tools.
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.
bullwhip
To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:
customizing less than 5 percent of the enterprise system processes.
A supply chain driven by actual customer orders is called a ________ model.
pull-based
Supply chain planning systems perform all of the following functions except:
track the physical status of goods.
Establishing a firm's long-term goals is an example of a(n) ________ decision.
unstructured
Neural networks:
use Learning Rules to identify the optimal path through the network.
If an inventory manager is required to make a daily decision about parts inventory levels, and the estimated value to the firm of a single improved decision by that manager is $2,500, what is the annual business value of that enhanced decision?
$912,500
According to small world theory, you are only ________ links away from any other person on earth.
6
According to a 2020 survey of 181 ERP users conducted by Panorama Consulting Group, 38 percent of ERP projects experienced cost overruns, and these overruns averaged ________ percent over budget.
66
Which of the following is the first value-adding step of information system activities in the knowledge management value chain?
Acquire
Which of the following revenue models generates almost all of Yahoo's revenue?
Advertising
Which of the following describes how the Simon framework of decision-making works in high-velocity decision environments?
All four steps of the process are handled by software algorithms; humans are eliminated from the decisions because they are too slow.
Which of the following applications provides analysis of customer data?
Analytical CRM
Which of the following best illustrates the sales revenue model?
Apple accepts micropayments for single music track downloads.
Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images?
Augmented reality
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
B2C e-commerce
Which of the following is a management methodology that attempts to systematically translate a firm's strategy into generate operational targets?
BPM
All of the following are examples of machine learning except:
CAD systems
Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
CLTV
Which of the following statements about enterprise applications is not true?
Companies adopting enterprise applications can also save time and money by extensively customizing their applications to fit their business processes.
Which quality dimension of information is concerned that all the necessary data needed to make a decision is present?
Completeness
Which of the following information systems supports a manager's role as a resource allocator?
DSS
________ are visual tools for presenting performance data in a BI system.
Dashboards and scorecards
The role of negotiator falls into which of Mintzberg's managerial classifications?
Decisional
Which of the following statements about an ECM system is not true?
ECM systems only enable users to access internal sources of information.
________ software modules deal with setting employee objectives, performance, and compensation.
ERM
Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?
ERP systems
An information system that combines data from internal MIS with information from financial systems and external sources to deliver reports such as profit-loss statements and impact analyses, is an example of:
ESS
Which of the following type of system would be used to present senior marketing executives with high-level information about customer retention, satisfaction, and quality performance?
ESS
Which of the following is not true about enterprise systems?
Enterprise software is expressly built to allow companies to support their existing business practices.
Which of the following are the three major types of knowledge management systems?
Enterprise-wide knowledge management systems, KWS, and intelligent techniques
Which of the following best illustrates the advertising revenue model?
Facebook provides a social network for free but shows sponsored content in users' News Feeds.
Which of the following best describes a difference between neural networks and genetic algorithms?
Genetic algorithms are used to evaluate alternative solutions to problems, whereas neural networks are used to discover patterns in data.
Which of the following statements about genetic algorithms is not true?
Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.
Which of the following statements best describes the business value of improved decision making at all levels of a firm?
Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values.
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Information density
Which of the following statements is not an accurate description of the importance of knowledge to a firm?
Knowledge is subject to the law of diminishing returns.
Which of the following statements best describes the relationship between collaboration and knowledge management?
Knowledge that cannot be communicated and shared with others is nearly useless.
An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of:
MIS
Which of the following statements about machine learning is not true?
Machine learning is based on computer code that reflects rules underlying an expert's understanding.
The universal standards of the Internet and e-commerce lower which of the following?
Market entry costs
Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers?
Most managerial activities take at least one hour to perform.
Which of the following statements about natural language processing (NLP) is not true?
NLP relies on the use of an expert system.
________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.
Native advertising
Facebook's "like" button is an example of which of the following?
Network notification
Which of the following is not a major entity in Nike's supply chain?
Nike's employees
Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter?
Organizational culture
Changing organizational behavior by sensing and responding to new experience and knowledge is called:
Organizational learning
What is the difference between personalization and customization, as applied to e-commerce technologies?
Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of:
Practice
As discussed in the chapter text, Slack Technologies uses which of the following to identify customers who are most likely to uses its products frequently and upgrade to its paid services?
Predictive analytics
________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.
SFA
Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?
Social CRM
Which of the following statements about Net marketplaces is not true?
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
If you can follow a definite procedure to make a business decision, you are making a(n) ________ decision.
Structured
Which of the following systems support a manager's role as figurehead of an organization?
Telepresence systems
Which of the following statements best describes the term business intelligence?
The infrastructure for warehousing, integrating, reporting, and analyzing business data
Which of the following statements about neural networks is not true?
The strength of the connections between neurons in a neural network cannot be altered.
Which of the following statements about DSS is not true?
They are BI delivery platforms for casual users.
All of the following are examples of social commerce companies except:
Uber
Which of the following is a milestone for the website development phase of building an e-commerce presence?
Website plan
Which of the following is not an example of a BI predefined production report?
What-if scenario analysis
To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:
add safety stock.
Genetic algorithms:
are a form of machine learning.
Customer service modules in CRM systems provide tools for:
assigning and managing customer service requests.
A(n) ________ is a BI feature that presents performance data defined by users.
dashboard
Coca-Cola uses a ________ in order to classify, store and distribute all the images of the brand.
digital asset management system
Distribution and delivery of products to retailers is part of the:
downstream portion of the supply chain.
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.
dynamic
Which of the following best illustrates the transaction fee revenue model?
eBay receives a small fee from a seller if a seller is successful in selling an item.
CAD workstations:
enables design specifications for tooling and manufacturing processes to be easily tested and changed.
Supply chain execution systems provide all of the following functions except:
generating demand forecasts for products.
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service
geosocial
Compared to digital goods, traditional goods have:
higher costs of distribution.
Enterprise systems improve management decision making in all the following ways except:
improving forecasts of consumer behavior.
The business value of an effective supply chain management system includes all of the following except:
increased inventory levels.
As discussed in the chapter text, the three main reasons that investments in information technology do not always produce positive results are:
information quality, organizational culture, and management filters.
In the supply chain, components or parts are referred to as:
intermediate products.
A well-designed ESS helps senior executives do all of the following except:
make high-velocity automated decisions.
SFA modules in CRM systems provide tools for all of the following except:
managing customer service requests.
In digital markets:
menu costs are lower.
Behavioral models of management see managers as being ________ than does the classical model.
more informal
Major CRM products typically have all of the following service capabilities except:
order management.
Selling the same goods to different targeted groups at different prices is called:
price discrimination.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
procurement.
Procurement involves all of the following except:
production scheduling.
Transaction brokers:
save users money and time by processing transactions normally handled in person, by phone, or by mail online.
Checking store inventory is an example of a(n) ________ decision.
structured
The text defines ________ as expertise of organizational members that has not been formally documented.
tacit knowledge
In an expert system, the set of rules that models human knowledge is called:
the knowledge base.
A ________ is an interaction with a customer.
touch point
