MK_001 POSTTEST FOR MARKETING 9/19/19
Marketing-Information Management
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.
Product/Service Management
In what marketing activity do businesses engage to meet the wants and needs of consumers?
Pricing
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.
Market Planning
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
Market Planning
The marketing function that includes creating strategies to attract the target customer to a business is
Channel Management
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
Selling
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
Adjust Prices
A product being in great demand is a factor that might encourage businesses to
Determine what products customers want
An effective marketing-information management function enables marketers to
Marketing-Information Management
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
Engage in Market Planning
How can Tracy make sure that her marketing campaigns support her company's goals?
Helps to increase employment
How does the marketing function of selling benefit society?
Promotion
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
Functions
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
Pricing
Which function of marketing determines how much gross profit a business will make on a good or service?
Promotion
Which marketing function can remind customers of items that they want to purchase?
Product/Service Management
Which marketing function involves creating the correct product mix for a business?
Channel Management
Which marketing function involves determining where products will be sold?
Channel Management
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
Promotion
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
