MKG 310 Exam 3

The emotional response that owning or using the product or outlet provides is known as ________.

affective performance

It is predicted that the total Web-influenced in-store sales is ________.

$1,543 billion

Which global elite luxury segment loves prestige brands?

Conspicuous Consumers

Individuals with which type of self-concept are more likely to seek adventure and excitement through travel, sports, and entertainment; to be opinion leaders; and to prefer magazines over TV?

Independents

Self-image congruity influences on brand preference and choice depend on which of the following?

Individual factors

Barbara derives the meaning of herself from her relationships with her family. She has never sought a career of her own, and she is most happy when she is "taking care of someone." If her grandchildren do not like what is prepared for dinner, she will make them something else. Which type of self-concept does Barbara have?

Interdependent self-concept

Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology?

Journeymen

Which PRIZM segment consists of consumers who are evolving into older "empty-nester" couples as their children grow up and leave home; live in older, stable neighborhoods with pools and patios in their backyard; and are white-collar professionals?

Pools & Patios

Rod purchased a Porsche to satisfy himself, not to impress others. He sees this car as a reward for his hard work. To which segment of Porsche owners does Rod belong?

Proud Patrons

What do Hispanic girls celebrate when they are 15 years old?

Ritual situation & quinceanera

Richard is reassessing his life and asking himself, "How am I seen by others?" He is also asking himself, "How would I like to be seen by others?" Richard is seeking his ________.

Social self-concept

Which VALS segment of consumers is style conscious and trendy, has limited income, and feels life isn't fair?

Strivers

Banner ads are one way to drive a firm's information to consumers.

True

Bargain Seekers are motivated by their perceived role as a shopper who gets good deals and lower prices.

True

Concern regarding credit card security is one of the major reasons given among those who are online but have never made a purchase online.

True

Disposition of the product or the product's container may occur before, during, or after product use.

True

In the VALS typology, individuals are classified according to their primary motivations, which are ideals motivation, achievement motivation, or self-expression motivation.

True

Individuals tend to comply with group expectations, particularly when the behavior is visible.

True

Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?

active

Under conditions of crowding, consumers tend to ________.

all of the above

Which of the following is TRUE regarding the Internet as a source of information?

all of the above

Which of the following is a nonmarketing factor affecting problem recognition?

all of the above

Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior?

alternative evaluation

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their ________.

awareness set

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

brand loyal decision

Nominal decisions can be broken into which two distinct categories?

brand loyal decisions and repeat purchase decisions

The term used to refer to turnover in a firm's customer base is ________

churn

Eric booked a hotel through hotels.com. However, when he arrived at the hotel, they had no record of his reservation, and he was unable to get a room. He decided then that he would never use this service again. Which reason for changing providers does this represent?

core service failure

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of ________.

crowd sourcing like Kickstarter

Which decision rule establishes a minimum level of performance for each important attribute (often a fairly high level) and says that all brands that meet or exceed the performance level for any key attribute are considered acceptable?

disjunctive

Walker and his wife have two children. They have purchased a new computer for their household every four years or so for almost 20 years. When Walker purchases a new one, usually for him to be able to work at home, one of his children will get the old one. However, they have a few old computers sitting in the attic and garage because Walker doesn't really know how to get rid of them. This is an example of which type of situation?

disposition situation

Which situation involves consumers disposing of products or product packages after or before product use?

disposition situation

Nancy usually considers price and quality when she has to make a major purchase, such as an appliance or an automobile. These two features represent Nancy's ________.

evaluative crieteria

The desired features or characteristics required to meet a consumer's needs are his or her ________.

evaluative criteria

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

generic problem recognition

What are the two dimensions of performance for products?

instrumental and symbolic

One marketer for a brand of shampoo learned through research that consumers in the target market engage in limited decision making but that this marketer's brand is not part of their evoked set. Which marketing strategy is appropriate for this company?

intercept strategy

Neil is considering the purchase of a 4-wheel ATV. He visited a distributor to look at different models, and when he looked at prices, he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) ________.

internal reference price

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is ________.

low in product involvement; high in purchase involvement

Stephanie and her husband are considering the purchase of a 52-inch plasma television. They have visited several manufacturers' websites, looked at the ads in the Sunday newspaper, and have spoken with salespeople at several electronics stores. Which source of information are they using?

marketing sources

Consumers who browse and/or purchase in more than one channel are known as ________.

multi-channel shoppers

Kasi is seeking the advice of her parents in her decision on which college to attend. Which source of information is Kasi using?

personal sources

Some consumers are highly susceptible to interpersonal influence, which is a ________.

personality trait

Which indirect measurement techniques used to determine consumers' evaluative criteria allow the respondent to indicate the criteria someone else might use?

projective techniques

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as ________.

purchase involvement

Unplanned purchases are further subdivided into which two categories?

reminder and impulse

Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?

repeat purchase decision

Every year around the 4th of July, families get together and celebrate a family reunion as well as Independence Day. The Normans, one such family, does this every year, and the party is pretty much the same every year. A cookout is held at one family member's home, and games for the children are played, such as a three-legged race and an egg toss competition. The family that wins the overall competition gets to take home a hideous, but meaningful trophy for that year. This is an example of a ________.

ritual situation

Atmosphere is referred to as ________ when describing a service business such as a hospital, bank, or restaurant.

servicescape

A $10 savings on a $200 item should ________.

show the dollar savings but not the percentage savings

The segment of mobile phone users who are younger, feel communication is key, and that a mobile device helps them connect socially is known as ________.

social connectors

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at ________.

suppressing problem recognition

An attribute used to stand for or indicate another attribute is known as a ________.

surrogate indicator

Andrew is considering the purchase of a portable DVD player. He is comparing alternatives on the basis of screen size, battery life, and price. Andrew is using which type of evaluative criteria?

tangible

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

task definition

Which of the following is an ambient condition related to store atmosphere?

temperature

Which of the following is FALSE regarding shopping cart abandonment?

those who abandon carts cannot be reengaged

To which set do alternatives the consumer does not know about belong?

unawareness set

The second screen refers to

watching TV while interacting with another mobile device.

Which of the following is NOT a key decision for retailers considering price advertising?

what is the cost of the item compared to the total media cost?