MKT 300 - Chapter 4

ethics officers

usually responsible for creating and distributing the code of conduct, enforcing the code and meeting with organizational members to discuss or provide advice about ethical issues

- individual factors - organizational relationships - opportunity

what are factors that influence the ethical decision making process in marketing?

1. sustainability 2. consumerism 3. community relations

what are some social responsibility issues?

1. Philanthropic - contribute resources to community; improve quality of life 2. Ethical - obligation to do what's right, just, and fair 3. Legal - law is society's codification of right and wrong 4. Economic - the foundation upon which all others rest; be profitable

what are the different levels on the pyramid of corporate social responsibility? (number 1 is the "top" of the pyramid)

1. marketing citizenship 2. marketing ethics 3. philanthropic responsibilities

what are the dimensions of social responsibility?

ethical decisions

what fosters mutual trust in marketing relationships?

distribution issue

what marketing mix element does this ethical issue affect? - counterfeit products are widespread (ie computer software)

product information

what marketing mix element does this ethical issue affect? - covering up defects that could cause harm to a consumer

promotion issue

what marketing mix element does this ethical issue affect? - deceptive advertising

green marketing

A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment

marketing citizenship

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______.

organizational culture

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______.

ethics program; corporate culture

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization.

greenwashing

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are.

ethical issue

An identification problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong

social responsibility

An organization's obligation to maximize its positive impact and minimize its negative impact on society; thus deals with the total effect of all marketing decisions on society

stakeholder orientation

Companies that consider the diverse perspectives of stakeholders in their daily operations and strategic planning are said to have a ________________ _____________, an important element of social responsibility

jointly

Ethical choices in marketing are most often made _______.

deals with the total effect of marketing decisions on society

Ethics relates to individual and group decisions whereas social responsibility _______.

observations of how coworkers and superiors behave

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______.

marketing ethics

Principles and standards that define acceptable marketing conduct as determined by various stakeholders; most basic of these standards have been codified into laws

greater the consequences

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision.

marketing citizenship

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders; also defined as corporate social responsibility

sustainability

The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies

cause-related marketing

The practice of linking products to a particular social cause on an ongoing or short-term basis; "if you buy this for this amount of money, then that money will go to charity" kind of deal

strategic philanthropy

The synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits; example: eyewear company donates one pair of eyeglasses to a nonprofit for every pair that's sold

the channel member managing the product

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct?

opportunity

Which of the following is often a better predictor of unethical activities than are personal values?

right to be heard

Which of the following promises consumers fair treatment when they complain to marketers about products?

C

_____________ refers to the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies. A) consumerism B) multicultural marketing C) sustainability D) strategic philanthropy

A

all companies have a responsibility to _____ _____________ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. A) be profitable B) obey their customers C) pay employees more than minimum wage

Implementing Ethical/Legal Compliance Programs

codifying ethical standards and implementing compliance programs and codes of conduct that incorporate both legal and ethical concerns is the best approach to preventing violations

opportunity

conditions that limit barriers or provide rewards

demands

costs always associated with society's ____________; firms can never please all parties and must seek balance in addressing customer needs and wants.

B

employees, customers, communities, and investors are all considered _____________ in relation to marketing. A) responsibilities B) stakeholders C) shareholders D) constituents

all

ethical issues can become a problem in what elements of the marketing mix?

financial benefits

evidence shows that there are long-term __________ ____________ to being ethical and socially responsible.

codes of conduct

formalized rules and standards that describe the organization's employee expectations

consumer evaluations and customer satisfaction and loyalty

how a firm handles customer complaints affects what?

- employment opportunities - economic development - financial contributions to educational, health, cultural, and other causes

how can firms go about positively influencing their communities?

- codes of conduct - ethics officers - implementing ethical/legal compliance programs

how can you improve ethical conduct in marketing?

organizational relationships

in an organizational setting, people rely on organizational values for ethical decision making

individual factors

in daily life, people base ethical decisions on personal principles and values

- lobbying - letter and email writing companies - boycotts

interest groups and individuals take action against companies they consider irresponsible by doing what things?

long-term effects

marketers must monitor trends and changes in society's values and desires and organizations must attempt to predict the ___________ ____________ ____________ of their decisions pertaining to those wants

- marketers play a role as community members - corporate philanthropy is on the rise - firms can positively influence their communities

notes on community relations

- eliminate the concept of waste - reinvent the concept of a product - make prices reflect the true cost - make environmentalism profitable

protect and preserve the environment by implementing the following goals:

- employee performance - customer loyalty to the organization - can generate positive publicity - promotes goodwill (attracts potential customers and employees)

social responsibility activities provides what advantages to a company?

consumerism

the efforts of independent individuals, groups, and organizations to protect the rights of consumers

B

the practice of linking products to a particular social cause on an ongoing or short-term basis is known as: A) target marketing B) cause-related marketing C) relationship marketing D) sustainable marketing

A

the term _____________ refers to the principles and standards that define acceptable conduct in marketing. A) marketing ethics B) relationship marketing C) customer-centric marketing D) green marketing

pricing issue

what marketing mix element does this ethical issue affect? - indicating that an advertised sales price is a reduction below the regular price when in fact that is not the case