MKT 300 Test 4 Study Guide

By promoting the fact that avocados are good for you and can be used to make tasty snacks, the California Avocado Grower's Exchange attempted to stimulate

???????

the fact that customers may buy "foward" or buy large amounts that keep them supplied for many months, is a drawback of.....

buying allowance

a major benefit of using event sponsorship is that it

can provide large amounts of free media coverage

Michael's, PetSmart, and Staples are all examples of

category killers

When ASICS gives a portion of its profits to prostate cancer research for every pair of blue-themed Gel-Cumulus shoes sold, it is engaging in

cause-related marketing

when coach agrees to pay dillards a certain proportion of the cost of providing television advertising and sunday newspapers sales fliers emphasizing coach purses, coach is offering____

cooperative advertising

after the advertising budger is determined, the next step in creating an advertising campaign is_____

develop the media plan

the increase _______ is helping to reduce the cost of advertising for marketers and making advertisng more frequent in mobile game and social media

digital media

Pandora and Spotify allow users to listen to music through the Internet or other device. Pandora and Spotify are engaging in

digitial distribution

A marketing channel is defined as a group of individuals and organizations that

direct the flow of product form producers to customers with in the supply chain

Eliminating a wholesaler from a marketing channel will not

eliminate the functions performed by that wholesaler

Product placement is the strategic location of products within

entertainment media content

Category killers compete primarily on the basis of

low prices + enormous produce avability

Katerina fell in love with a pair of shoes she saw Lizzza wearing on Instagram. Katerina immediately went to the Zappos app on her phone, found the shoes, and ordered them for herself. In this case Zappos is providing ____________________________ utility..

place

in chapter 15 lecture, we discussed how the netflix show stranger thing shas generated free publiciity worth then of millions of dollars for more than 140 brands through

product placement

A large retailer selling food and most routinely purchased consumer products is a(n)

superstore

during the personal selling process, a salesperson, of possible, should handle objections when

they arise

Marketing channels create four types of utility for consumers including __________________________________, __________________________________, __________________________________, and __________________________________.

time place possession form

The selling of merchandise in machines is generally called _________

vending

Eva went to shop at a local store called Oscar's, but found out that if she wanted to take advantage of their low prices, she would have to become a member. Oscar's is an example of a

warehouse club

Having products available when customers want them creates _

Time Utility

______ is the percentage of customers that stop using a procit in a specific time period

churn rate (?)

fatima is a salesperson for american eagle outfitter. her compensation is based on a set salary plus a commission based on sales. fatima;s compensation is based on a

combinaion compensation plan

_____, ________,+_______ are form of competitive advertising

comparative, reminder + reinforcement

when subaru's advertising campaign mentions the suaru forester being named a 2019 IIHS top safety pick, it is using____ advertising

competitive

Product placement in television shows is becoming increasingly important due to

consumers greater ability to screen advertisements

A small self-service store that is open long hours and carries a narrow product mix in an expedient location is best described as a _

convenience store

Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to

encourage product trial

A schedule in which advertisements run for set periods of time, alternationg with periods i which no ads are run is known as

flighting

amys ice cream offers its customers a stam card that allows them to collect stamps for each purchase and then receive a free ice cream after they have filled an entire card with stamps. this is an example of a .......

frequent user incentive

the subaru outback "where the heart" is ad we watced in ch 16. is an example of _____ advertising

instituitonal

pioneer advertisng is the most appropriate during the _____ stage of the product life cycle

introductory

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

lifestyle shopping center

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

location

in the jordan belfort video we watched in ch 17. he recommended using active listening to build rapport with your customer accoridn to the textbook this is an important task during the ______ step of perosnal selling

making the presentation

Recongnition and recall tests are posttest methods based on____

memory

Companies are increasingly using _____________________________________ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire

multi-channel distribution

Anything that reduces the accuracy and clarity of communication is called

noise

The supply chain begins with_______ and ends with_____

organizations selling to final customer

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

outlet shopping center

The two major types of product advertising are

pioneer competitive

discussed in the chapter 13 lecture, the dunkin donuts gift card is an example of______ utility created by marketing channels

possession

______ are items offered free or at minimal cost as a bonus for purchasing a product

premiums

Large retailers such as Macy's and Kohl's are most likely to participate in which marketing channel?

producers, retailers, consumers

Consumers receive the benefits of place utility when

products are avilable in locations where cutomers wish to purchse them

Advertising, personal selling, sales promotion, and public relations are called

promotional mix

Communication through the use of annual reports, event sponsorships, and news stories is referred to as

public relations

When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ________________________________ policy

pull

dial soaps advertising slogan "arent you glad you used Dial? Dont you wish everybody eles did?" exemplifies the use of ____ advertising

reinforcement

___is best characterized as transactions in which the buyer intends to consume the product through personal, family or household use.

retailing

Toastie's offers customers a card that allows them to have a free sandwich or wrap for every seven that have been purchased and provides various discounts throughout the year. The primary promotional objective of programs such as this is

retaining existing customers

Sofia is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sofia is the ______________________________________ and Wendy's is the __________________________ of this communication

reveiver; source

Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of

strategic channel alliance

a support salesperson who usually advises customers on product characteristics and application, system design, and installation procedures is a(n)

technical salesperson

_______ is the performance of marketing-related activities by telephone.

telemarketing

a salesperson finds and analyzes infromation about each preospects specific product needs, current use of and feeling about breands and personal characterisitcs during

the approach

reinforcement advertising is primarily targeted at___

the current users of a particular product