MKT 3350 Exam 1

is a group of persons who have experienced a common social, political, historical, and economic environment?

Age cohort

Which of the following represents the largest national background of Asian Americans?

Chinese

are widely held beliefs that affirm what is desirable.

Cultural values

are born between 1977 and 1994.

Generation Y

According to the Bureau of the Census, a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race is defined as a(n)

Hispanic

A major basis for concern about marketing to children is their inability to fully process and understand commercial messages. Much of the theory and research in this area is based on

Piaget's stages of cognitive development

When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

after the end of World War II

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

all of the above

Is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

consumer behavior

Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her

customer value

Harriett wants to describe the population of a new market in which her firm wishes to enter. She wants to describe the population in terms of its size, distribution, and structure. Which of the following should she use?

demographics

According to the Census Bureau, all the people who occupy a housing unit is defined as a

household

Which of the following is NOT an application of consumer behavior?

human resource management

The family member who first recognizes a need or starts the purchase process is known as the

initiator

Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore, he will not begin another task until he is completely done with the one he is currently working on. Which time perspective does Ralph have?

monochronic

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?

other-oriented

Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs?

skeptic

Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as

subcultures