MKT 3501 Chapters 17, 19, & 20 Quiz

13

13/15 {ch17}

14

14/15 {ch19}

15

15/15 {ch.20}

________ means adjusting the marketing strategy and mix elements to each international target market.

Adapted global marketing

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Consumerism

The ________, established in 1947 and modified in 1994, was designed to promote world trade by reducing tariffs and other international trade barriers.

GATT

________ involves persuading people to buy goods they had no thought of buying.

High-pressure selling

________ companies use both offline and online marketing channels.

Omni-channel retailing

________ involves changing the product to meet local requirements, conditions, or wants.

Product adaptation

Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities.

a new clean technology

Which of the following is NOT a specific goal of branded community Web sites?

allows visitors to interact with likeminded people to explore and communicate experiences with the brand

Which of the following is an example of cultural pollution?

billboards marring beautiful scenery

A(n) ________ is designed to present brand content that engages consumers and creates customer-brand community.

branded community Web site

Online companies include all of the following EXCEPT ________.

brick-and-mortar

Sears opened up department stores in Mexico and Spain, where it found qualified local manufacturers to produce many of the products it sells. This type of joint venture is known as ________.

contract manufacturing

The marketing concept is a philosophy of ________.

customer value and mutual gain

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.

direct

Think Ink is a growing company that sells a variety of inks for home and business printers. Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad. Think Ink is engaging in ________.

direct exporting

Lower costs in the form of cheaper labor or raw materials, foreign government investment incentives, freight savings, and the opportunity to improve the company image are the factors that would most likely lead a company to enter a foreign market using the market entry strategy of ________.

direct investment

Fiona Lambrech is the marketing director of a newly established detergent company. In order to introduce her product effectively into the market, Fiona sends samples of the detergent to a select group of individuals. Which of the following forms of marketing was most likely used by Fiona?

direct-mail marketing

A(n) ________ community is a group of nations organized to work toward common goals in the regulation of international trade.

economic

James is looking for a new suit for a job interview. He is shopping at Smith & Jones, a well-regarded menswear store. While he looks at various styles and uses his smartphone to scan codes, the menswear shopping app provides him with suggestions for shirts, ties, and shoes that would complete the ensemble he needs to make a strong, positive impact at his interview. The ability of the app to provide this information serves to ________.

enrich the shopping experience

A company must lower its ethical standards to successfully conduct business in countries with low standards.

false

For a company to be both environmentally sustainable and profitable is very difficult as the environmental goals and standards have a negative impact on a company's expenses and profitability.

false

Sustainable marketing includes all of the following EXCEPT ________.

focusing on profits and return to shareholders and employees above all else

In advertising, puffery is a term that refers to ________.

innocent exaggeration for effect

Joanna uses her smartphone to accomplish many tasks everyday. She is also an avid shopper. Which online marketing tool will benefit Joanna the most to help her shop?

instant deals and digital coupons

Green Gardens is a click-and-mortar company that sells gardening and landscaping goods and equipment. When customers are unable to find a product they need on the shelves of their local Green Gardens store, customers order the product online with the help of the in-store ordering machine. Which of the following best describes the ordering machine?

kiosk

Hilton helps others run their hotels by providing the management know-how. This type of joint venture is known as ________.

management contracting

Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario?

mobile marketing

Which of the following is a political and legal factor that a company should consider before deciding to enter into a new country?

monetary and trade regulations

Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ________.

nontariff trade barrier

While blogs are a fundamentally a consumer-controlled medium, marketers can ________.

offer special promotions to new customers

Josh received an e-mail stating that he had won a lottery of $500,000 from Lottors Corporation. The e-mail asked Josh to send his bank account details and social security number to transfer cash directly to his account. Josh did not remember buying any lottery tickets, and so was apprehensive about providing his bank details without verification. Which of the following is illustrated from this scenario?

phishing

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

planned obsolescence

At the most basic level of environmental sustainability, a company can practice ________.

pollution prevention

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.

predatory competition

A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories.

quota

Which of the following industrial structures is rich in one or more natural resources but may be poor in other ways?

raw material exporting

What action do consumers continue to perform even though a majority are concerned with identify theft?

shopping online

The ________ concept is specifically focused on the future welfare of consumers.

societal marketing

A ________ is an unsolicited, unwanted commercial e-mail message that clogs up e-mailboxes.

spam

Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?

straight product extension

Which of the following industrial structures presents the fewest market opportunities?

subsistence economies

The ________ concept calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

sustainable marketing

TRUSTe, a nonprofit self-regulatory organization, works with other companies to audit online privacy and security measures. It lends its TRUSTe privacy seal to all the following communication channels that meet its privacy and security standards EXCEPT ________.

telemarketing

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

the Federal Trade Commission