MKT EXAM 2 EXAMPLE QUESTIONS
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which of the following is not used to classify mcguires psychological motives?
Is the outcome of the behavior temporary or permanent
Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.
need for expression
__________ indicates motivation or interest in a specific product category, and it can be temporary or enduring
product involvement
How does mere exposure enhance attitudes?
through enhanced familiarity