MKT Exam 3

Which of the following is not part of the promotion mix?

Internet ordering

Which of the following persons is using social media to act as a brand ambassador?

Noah, who posts pictures of him and his friends drinking Red Bull at a ski resort

Which of the following is not an important byproduct of the follow-up stage in sales?

Positive self-concept

Which of the following is true regarding sales training programs?

Sales training programs should be customized to the needs of the representative and changing market conditions.

How do marketers address the concerns relating to e-mail marketing spam?

They send product information only to customers who "opt-in."

Which of the following is not part of the Sales and Marketing Executive International (SMEI) code of conduct?

a concept of selling that includes generating the most profit possible for the firm

Your sales manager is wondering how to get a quick benchmark of potential sales across all her reps. Since she does not have a quantitative background, what method would you suggest she use?

a salesforce composite report

When it comes to the use of color in website design, which of the following colors represents a sense of trustworthiness and openness?

blue

Marketers typically divide magazines into which two categories?

business and consumer

How do salespeople represent the interests of customers within the firm?

by sharing customer likes and dislikes with marketers and product designers

Direct marketing refers to marketing communications that

communicate directly with consumers and organizations in an effort to provoke a response.

Which step of the personal-selling process is difficult because it requires the salesperson to overcome the fear of being rejected?

gaining commitment

When GE utilized lead scoring, the approach led to all of the following except

identification of new competitors in the marketplace.

Which of the following is NOT an advantage of using infographics?

lets firms stand out from competitors

The net present value of a customer's business over the span of their relationship with an organization is referred to as

lifetime value.

Many location-based marketing campaigns incorporate the use of

location-based services.

As a coffee shop owner, you want to strengthen your relationships with your customers. You decide to offer a punch card that allows customers to get a free coffee after 10 purchases. Your punch card is an example of a:

loyalty program

Roger works for a firm that has many levels in its organizational hierarchy. At each level of management, the number of subordinates is small so that managers can spend more time with each employee. The span of control at Roger's firm is said to be

narrow

What type of media comes from publicity gained via a brand-controlled source such as a website, blog, or Facebook page?

owned media

While viewing a webpage for camping gear, Phil noticed a graphic display advertising skateboards at low prices. When he clicked on the ad, it took him to a different website where the skateboards were listed for sale. This is an example of what type of Internet advertising?

paid display

The most widely used promotions budgeting approach is the

percentage-of-sales method.

Which type of advertising attempts to increase demand for an existing product?

persuasive

Anna is in charge of measuring a print ad's success. She assembles a group of consumers, shows the print ad to them and asks if they remember seeing the ad. Anna is conducting a(n)

recognition test.

Which of the following is NOT a valid disadvantage of outdoor advertising?

relatively high cost

Google, Bing, and Yahoo all help users search for information on the World Wide Web. As such, they are considered to be

search engines.

Katie wants to be successful in her selling career, so she strives to improve her _____ knowledge by working on her sales abilities and understanding different selling techniques.

selling-related

Social media monitoring is also known as

social listening.

The process of identifying and assessing what is being said about a company, individual, product, or brand on the Internet is referred to as

social media monitoring.

According to your book, what do people think of first when they hear the term marketing?

television advertising

Search engines create an index of all web content by using automated software programs called

web crawlers.