MKT Strategy CH 8
Why is social media considered earned media?
Because social platforms are owned by other companies
A company's website is an example of
Owned media
A large Cheeto's display in your local grocery store is an example of
Point of Purchase display (POP)
A subscribed audience is __
Someone who gives permission to receive marketing information from a company
True or False: A SERP includes organic and Paid content
True
True or False: IMC includes advertising, PR, digital marketing, events and experiences, sales promotion, and personal selling
True
True or False: IMC refers to tools and tactics
True
True or False: IMC stands for Integrated Marketing Communications
True
Which of the following is considered important to digital marketing
each of these options
True or False: Organic content isn't that important to marketing today
False
True or False: Personal selling is the least important IMC tool
False
Organic content is best used on __
Each of these options
Paid media includes which of the following examples
Each of these options
Which of the following is an example of Sales promotion
Each of these options
