MKT

One reason Taco Bell raised its prices was the result of an increase in _____.

costs

Taco Bell's predominant pricing strategy is _______.

customer-oriented

If adidas were to conduct a survey to find out what percentage of consumers could identify the "three stripe" logo as belonging to the adidas brand, which aspect of brand equity would they be measuring?

Brand awareness

Many consumers in the United States use the term "Band-Aid" to refer to all types of bandages and wound care products, regardless of the brand. This indicates that Band-Aid has done a great job at building ___________.

Brand awareness

When Band-Aid decided to expand into ointments, gauze, tape, and antibiotic treatments, the company engaged in what type of branding strategy?

Brand extension

Why is the loyalty that results from building relationships so important?

It builds repeat sales.

When adidas makes endorsement deals with athletes and other celebrities, the company wants to make sure that the endorser's personality fits the brand's desired image. In other words, adidas wants to ensure that the endorser creates the right type of brand _______.

Associations

Suppose that adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating the colors and logos of the various NFL teams, and bearing both the adidas and NFL brands. This would be an example of what branding tactic?

Co-branding

Sara Lee builds its brand on __________.

Consumer needs

Doing the "right thing" for the customer during a conversation should naturally bring about a(n) _____________.

Customer purchase

Band-Aid allocated $5 million to the promotion of the Finger Care Tough Strips as a commitment to increase the product ___________ of the existing finger care product line.

Depth

Sara Lee determined the new product was a success at which stage of the development process?

Evaluation of results

Originally, all adidas products were marketed under the adidas brand name. This is an example of what brand-naming strategy?

Family brand

The example of Les Paul's limited edition shows how Sweetwater __________ from using its customer database.

Generates leads

By providing its sales engineers with all of the tools they need, Sweetwater feels that it will have ___________.

Happy, loyal customers

Sara Lee's use of the focus group to help develop the package is an example of _________.

Idea generation

Jeff indicates that the "perfect conversation" is necessary to make a sale. What is the main component of this conversation?

Listening to the customer

Sending the product out to test families is a form of ___________.

Market testing

The quick service restaurant (QSR) market would fall under which level of competition?

Monopolistic competition

Sara Lee also used concept testing and customer input to develop its ___________.

Packaging design

Through Band-Aid's continuous commitment to quality and constant product innovations, Band-Aid has been able to increase the consumer's _____________ of the Band-Aid brand.

Perceived value

The "sensory panel" is an example of __________.

Premarket testing

Band-Aid introduced First Aid to Go! in response to travelers' needs for smaller carry-on items. This new line of products added to the breadth of Band-Aid's ______________.

Product mix

What is one reason Sara Lee developed a new white bread with whole grains?

The company saw consumer needs changing.

Why did adidas introduce several sub-brands, including "Performance" and "Neo"?

To serve different target markets

Sweetwater's sales engineers use a database of existing customers to generate leads. This method uses __________.

a CRM system

Giving consumers larger quantities at a low price would help Taco Bell regain _____.

a competitive advantage

According to the typical demand curve, lower prices will result in _____ being sold.

larger quantities