MKTG 2200 Mid term
Another word for "Top-down" outlining is...
alphanumeric decimal
What are parallel connective pair?
both/and neither/nor not only/but also
We are planning a surprise party for Charlie and Jimmy. The portion of this sentence after planning is the _____.
complement
What suffixe often turns verbs into nominalizations?
-ion
About how long should a typical informational interview last?
20 minutes
How long does the text suggest spending on networking every month?
30 minutes
What is the average optimal group size for decision making?
5 people
According to the text, time spent consulting with others can consume up to ___ percent of an individual's on-the-job time.
80
What is an example of a "hook," in reference to the text?
A compelling statistic Penetrating question A descriptive metaphor
What is a message statement?
A single sentence that helps you clarify your purpose
What is an elevator pitch?
A succinct and persuasive description of yourself
What does 4A structure stand for?
Attention, Agenda, Argument, Action
What was one suggestion the text gave to improve social cohesion in meetings?
Ban personal phones and laptops from meetings
According to the text, which best describes an analytical sequencing approach?
Based on the steps of critical thinking, answering a series of whys.
Research suggests paragraphs should...
Be 3-5 sentences long
According to the text, why is pathos an effective strategy?
Because people make decisions instinctively and emotionally
How can you make your emails more readable and easier to skim?
Bold topic headings Bullets Indentation
What are the four B's of bad news delivery?
Bond, Bridge, Bad News, Build
Why are standing meetings beneficial?
Business is conducted efficiently since people don't want to stay standing for long
Mark the following as either a phrase or a clause. After I took my dog to the vet
Clause
Which of the following was NOT listed in the text as a way to "brand yourself"?
Compile a list of your strengths and weaknesses
Which of the following is not one of the three approaches to outlining listed in the text?
Configurative process approach
The document design principles (not elements) we are using include which four principles?
Contrast, Repetition, Alignment, and Proximity
When thinking about your audience you should...
Create a mental picture of your audience Help your audience see why your message matters to them Consider possible privacy and security issues
What are good way to clarify your purpose?
Deciding what your ask is Writing a one sentence purpose statement You Answered Narrowing your purpose to the immediate next step
What is the FIRST thing you should do when beginning to write?
Define your purpose
What should you do if you find you have an "evil internet twin"?
Distinguish yourself using a middle name, initial, or title
Delivering bad news is...
Essential to business
Transitions can be used to
Establish a sequence Concede a point Conclude Set up a contrast Add a point Provide an example
What are the rhetorical strategies listed in the text?
Ethos, Pathos, Logos
Which of the following was not listed as a good place to network?
T/F An assistant isn't as valuable of a connection as an executive.
False
T/F An indirect approach for a bad-news message states the bad news up front.
False
T/F Being "nice" instead of "truthful" is a good way to solve problems.
False
T/F Capitalization and underlining are good tools to place emphasis in a document.
False
T/F If you haven't covered everything on the meeting agenda, it is better to continue the meeting until everything has been discussed.
False
T/F It is never ok to use emojis or emoticons in business communication.
False
T/F It's always better to deliver a message face-to-face.
False
T/F Mind mapping is most useful when you have fully developed ideas
False
T/F Persuasion may incorporate techniques of manipulation.
False
T/F Removing a restrictive (an essential) phrase does not affect the basic meaning of a sentence.
False
T/F The following sentence correctly follows the rules of parallelism. Before the meeting starts, I need to copy the handout, staple the packets, and I also need to find some extra chairs.
False
T/F The following sentence correctly follows the rules of parallelism. Sarah's hobbies include reading books, hiking, and chocolate.
False
T/F The most important time to network is while you are looking for a job.
False
T/F The only reason to format your document is so that it looks good.
False
T/F To be an effective writer, your sentences need to increase in length and complexity.
False
T/F Transitions are only important when moving from paragraph to paragraph.
False
T/F Use active voice when conveying bad news or writing a refusal because the reader needs to accept the responsibility for his or her actions.
False
T/F Using an indirect approach to convey a bad news message uses four components: agreement, appreciation, understanding, and sales promotion (AAUSP).
False
T/F When crafting an argument, a direct approach is always better than an indirect approach.
False
T/F You should avoid having white space in your document; white space is wasted space.
False
T/F You should only use one persuasive strategy to craft your message.
False
What is the final step of an effective meeting?
Following up on delegated assignments
The elements (not principles) of formatting include the following:
Fonts Headings White space Graphics
Which of the following would not be a good time to use texting as a mode of business communication?
For material that needs to be referenced again
What does it mean to "test your message"?
Have someone similar to your intended audience read your paper
Which of the following is NOT true of headings?
Headings are only important in documents longer than 3 pages
Which of the following was not one of the factors of a successful team, as determined by the Google team optimization study?
Homogeneity in teams
What are the strategic decisions highlighted in the chapter?
How, What, Why, When, Where
Topic sentences...
Introduce the main point of a piece of writing Provide a framework for the message Allow busy readers to scan for the most important points
Why is understanding the hiring landscape important?
It will help you rock your interviews It will help you take advantage of new opportunities It will help you avoid threats
What three questions should you ask after determining your audience?
Know, Feel, Do
Research shows the most readable text alignment setting is generally...
Left Right
What is the rule of three in reference to "argument"?
Limit your argument to three points max.
Match the graphic with what idea the graphic best communicates: trend
Line chart, bubble chart
Which of the following is not one of the tips for sequencing listed in the text?
Make a List
The key to a great call to action is...
Make it easy to take the next step
Match the graphic with what idea the graphic best communicates: Location
Maps, diagrams, floor plan
What two days did the text list were the worst for meetings
Mondays and Fridays
Which situations was mentioned in the text where timeliness in communicating a message is important?
New consumer audiences Leadership communication to senior executives Skeptical or unfamiliar audiences
Match the graphic with what idea the graphic best communicates: People
Photo, Org chart
Mark the following as either a phrase or a clause. Before taking my dog to the vet
Phrase
When using graphics, what does "position" mean?
Placing graphics strategically to help the reader quickly identify and locate information
When using graphics, what does "interpret" mean?
Providing an explanation that helps readers see how your graphic adds to your argument
What does PASS stand for?
Purpose, Audience, Strategy, Structure
What four things should you consider before composing any piece of writing?
Purpose, Audience, Strategy, Structure
What are some of the six ideas mentioned by Robert Cialdini in his book Influence: The Psychology of Persuasion
Reciprocity Liking Scarcity Social proof Authority
What are the three R's of running a meeting?
Relationships, Roles, Results
How can you establish your argument using logos?
Rely on facts and figures for support Avoid logical fallacies Use internal logic
What is one way you can stay in contact with your mentor?
Reposting something your mentor has written
What is one universal trait of all audiences?
Self-interest
What three tips were listed in the text to help find mentors?
Show up, ask questions, follow up
Which of the following is a good tool to place emphasis in a document?
Size
According to the text, one way to incorporate ethos into your strategy is to...
State an expert's credentials
Match the graphic with what idea the graphic best communicates: Data
Table, chart
Which of the following should you use to help you develop a strategy?
The method/channel used to communicate your message
What is kerning?
The space between letters
What are the three elements of an effective paragraph
Topic sentence, supporting details, transitions
T/F "Which" is used before a non-restrictive (non-essential) phrase.
True
T/F A well structured message hooks the audience and lists the agenda at the beginning of a document.
True
T/F Checking your email three times a day will save you more time than checking your email 30 times a day.
True
T/F Eighty-one percent of business people agree that poorly written material wastes a lot time: it dilutes leadership, reflects fuzzy thinking, and destroys trust.
True
T/F Every written business document should accomplish at least one of the following purposes: help the reader know something, get the reader to do something, or build or maintain good will.
True
T/F In the business world, collaborative groups are assigned, so you may have to work with someone you don't get along with.
True
T/F One of the many challenges you may face in a collaborative situation is motivating members to share the work load.
True
T/F Proper planning is a key element for the success of any project.
True
T/F Solutions are more persuasive than suggestions.
True
T/F The basic plan for a bad news message is one in which the writer clearly wants to keep the reader's goodwill.
True
T/F The following sentence correctly follows the rules of parallelism. All students must read the assigned chapter, write a short summary, and discuss the chapter with a classmate before Monday.
True
T/F The following sentence includes a restrictive (an essential) phrase. Who ate the donuts that I bought for the meeting?
True
T/F The structure of a bad news message depends on the difficulty of the persuasive task: use a direct approach for an easy task and an indirect approach for a difficult or complex task.
True
T/F When telling a reader "no," a writer should usually follow a basic plan that uses an indirect approach.
True
T/F When you invoke the "mercy rule," you must email an electronic copy of the assignment by midnight and bring a hard copy to the next class period.
True
T/F Your audience dictates your business writing style.
True
T/F Your performance and participation in team projects will greatly effect your grade. In other words, if you do not submit quality work, attend team meetings, or meet deadlines, then you could fail the class.
True
How can you make delivering bad new less onerous?
Use honesty, kindness, and clarity
What is one way to optimize the supporting detail in an email?
Use links
Nominalization turns _____ into _____.
Verbs, nouns
"There" and "it" are usually _____ subjects.
Weak
Which of the following is not a purpose-defining question listed in the text?
What change do I want to make?
What are purpose-defining question listed in the text?
What information do I want to share? What feeling do I want to convey? What action do I want to occur?
The textbook mentions four ways to apply paragraph principles when writing an email. Which of the following is one of the four?
Write strong topic sentences
When using graphics, what does "anchoring" mean?
Writing a clear reference to the graphic in body text
When analyzing your internet presence, which of the following should you NOT use?
Your Favorite web browser
Mark the following as either a dependent or independent clause. Although the comedy sketch about the vet was hilarious
dependent
Paragraphs normally move from ______ to ______.
general, specific
Match the graphic with what idea the graphic best communicates: action/concept
icon
Mark the following as either a dependent or independent clause. My dog didn't think it was funny
independent
Match the graphic with what idea the graphic best communicates: topic
infograph
People are persuaded when ________ connect with their __________.
messages, motivations
The subjects "there" and "it" _____.
obscure the real subject of a sentence increase wordiness
Sentences containing nominalizations are often written in _____ voice.
passive
What can you do to make the most of LinkedIn?
publish articles on LinkedIn Add a LinkedIn badge on your email signature Research other LinkedIn profiles
_____ fonts have widened feet at the end of strokes.
serif
What would a good example of "showing" include?
specifics like stats
My brother's hat flew away in the windstorm. The portion of this sentence before flew away is the _____.
subject
The three building blocks of a sentence are the _____.
subject, verb, compliment
Use the _____ case when a pronoun is functioning as both a subject and an object. subjective (subject) objective (object)
subjective
Dependent clauses contain _____ conjunctions.
subordinating
Context for a message is like ______ for an event.
weather
_____ do you want to send to the pizza-making conference in Orlando? Who Whom
who
Use _____ for the subject of a clause; use _____ for the object of a clause.
who; whom
Jared will give a raise to _____ makes the most sales this quarter. whoever whomever
whoever
People should vote for _____ wears the best socks. whoever whomever
whoever
