MKTG 2200 Mid term

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Another word for "Top-down" outlining is...

alphanumeric decimal

What are parallel connective pair?

both/and neither/nor not only/but also

We are planning a surprise party for Charlie and Jimmy. The portion of this sentence after planning is the _____.

complement

What suffixe often turns verbs into nominalizations?

-ion

About how long should a typical informational interview last?

20 minutes

How long does the text suggest spending on networking every month?

30 minutes

What is the average optimal group size for decision making?

5 people

According to the text, time spent consulting with others can consume up to ___ percent of an individual's on-the-job time.

80

What is an example of a "hook," in reference to the text?

A compelling statistic Penetrating question A descriptive metaphor

What is a message statement?

A single sentence that helps you clarify your purpose

What is an elevator pitch?

A succinct and persuasive description of yourself

What does 4A structure stand for?

Attention, Agenda, Argument, Action

What was one suggestion the text gave to improve social cohesion in meetings?

Ban personal phones and laptops from meetings

According to the text, which best describes an analytical sequencing approach?

Based on the steps of critical thinking, answering a series of whys.

Research suggests paragraphs should...

Be 3-5 sentences long

According to the text, why is pathos an effective strategy?

Because people make decisions instinctively and emotionally

How can you make your emails more readable and easier to skim?

Bold topic headings Bullets Indentation

What are the four B's of bad news delivery?

Bond, Bridge, Bad News, Build

Why are standing meetings beneficial?

Business is conducted efficiently since people don't want to stay standing for long

Mark the following as either a phrase or a clause. After I took my dog to the vet

Clause

Which of the following was NOT listed in the text as a way to "brand yourself"?

Compile a list of your strengths and weaknesses

Which of the following is not one of the three approaches to outlining listed in the text?

Configurative process approach

The document design principles (not elements) we are using include which four principles?

Contrast, Repetition, Alignment, and Proximity

When thinking about your audience you should...

Create a mental picture of your audience Help your audience see why your message matters to them Consider possible privacy and security issues

What are good way to clarify your purpose?

Deciding what your ask is Writing a one sentence purpose statement You Answered Narrowing your purpose to the immediate next step

What is the FIRST thing you should do when beginning to write?

Define your purpose

What should you do if you find you have an "evil internet twin"?

Distinguish yourself using a middle name, initial, or title

Delivering bad news is...

Essential to business

Transitions can be used to

Establish a sequence Concede a point Conclude Set up a contrast Add a point Provide an example

What are the rhetorical strategies listed in the text?

Ethos, Pathos, Logos

Which of the following was not listed as a good place to network?

Facebook

T/F An assistant isn't as valuable of a connection as an executive.

False

T/F An indirect approach for a bad-news message states the bad news up front.

False

T/F Being "nice" instead of "truthful" is a good way to solve problems.

False

T/F Capitalization and underlining are good tools to place emphasis in a document.

False

T/F If you haven't covered everything on the meeting agenda, it is better to continue the meeting until everything has been discussed.

False

T/F It is never ok to use emojis or emoticons in business communication.

False

T/F It's always better to deliver a message face-to-face.

False

T/F Mind mapping is most useful when you have fully developed ideas

False

T/F Persuasion may incorporate techniques of manipulation.

False

T/F Removing a restrictive (an essential) phrase does not affect the basic meaning of a sentence.

False

T/F The following sentence correctly follows the rules of parallelism. Before the meeting starts, I need to copy the handout, staple the packets, and I also need to find some extra chairs.

False

T/F The following sentence correctly follows the rules of parallelism. Sarah's hobbies include reading books, hiking, and chocolate.

False

T/F The most important time to network is while you are looking for a job.

False

T/F The only reason to format your document is so that it looks good.

False

T/F To be an effective writer, your sentences need to increase in length and complexity.

False

T/F Transitions are only important when moving from paragraph to paragraph.

False

T/F Use active voice when conveying bad news or writing a refusal because the reader needs to accept the responsibility for his or her actions.

False

T/F Using an indirect approach to convey a bad news message uses four components: agreement, appreciation, understanding, and sales promotion (AAUSP).

False

T/F When crafting an argument, a direct approach is always better than an indirect approach.

False

T/F You should avoid having white space in your document; white space is wasted space.

False

T/F You should only use one persuasive strategy to craft your message.

False

What is the final step of an effective meeting?

Following up on delegated assignments

The elements (not principles) of formatting include the following:

Fonts Headings White space Graphics

Which of the following would not be a good time to use texting as a mode of business communication?

For material that needs to be referenced again

What does it mean to "test your message"?

Have someone similar to your intended audience read your paper

Which of the following is NOT true of headings?

Headings are only important in documents longer than 3 pages

Which of the following was not one of the factors of a successful team, as determined by the Google team optimization study?

Homogeneity in teams

What are the strategic decisions highlighted in the chapter?

How, What, Why, When, Where

Topic sentences...

Introduce the main point of a piece of writing Provide a framework for the message Allow busy readers to scan for the most important points

Why is understanding the hiring landscape important?

It will help you rock your interviews It will help you take advantage of new opportunities It will help you avoid threats

What three questions should you ask after determining your audience?

Know, Feel, Do

Research shows the most readable text alignment setting is generally...

Left Right

What is the rule of three in reference to "argument"?

Limit your argument to three points max.

Match the graphic with what idea the graphic best communicates: trend

Line chart, bubble chart

Which of the following is not one of the tips for sequencing listed in the text?

Make a List

The key to a great call to action is...

Make it easy to take the next step

Match the graphic with what idea the graphic best communicates: Location

Maps, diagrams, floor plan

What two days did the text list were the worst for meetings

Mondays and Fridays

Which situations was mentioned in the text where timeliness in communicating a message is important?

New consumer audiences Leadership communication to senior executives Skeptical or unfamiliar audiences

Match the graphic with what idea the graphic best communicates: People

Photo, Org chart

Mark the following as either a phrase or a clause. Before taking my dog to the vet

Phrase

When using graphics, what does "position" mean?

Placing graphics strategically to help the reader quickly identify and locate information

When using graphics, what does "interpret" mean?

Providing an explanation that helps readers see how your graphic adds to your argument

What does PASS stand for?

Purpose, Audience, Strategy, Structure

What four things should you consider before composing any piece of writing?

Purpose, Audience, Strategy, Structure

What are some of the six ideas mentioned by Robert Cialdini in his book Influence: The Psychology of Persuasion

Reciprocity Liking Scarcity Social proof Authority

What are the three R's of running a meeting?

Relationships, Roles, Results

How can you establish your argument using logos?

Rely on facts and figures for support Avoid logical fallacies Use internal logic

What is one way you can stay in contact with your mentor?

Reposting something your mentor has written

What is one universal trait of all audiences?

Self-interest

What three tips were listed in the text to help find mentors?

Show up, ask questions, follow up

Which of the following is a good tool to place emphasis in a document?

Size

According to the text, one way to incorporate ethos into your strategy is to...

State an expert's credentials

Match the graphic with what idea the graphic best communicates: Data

Table, chart

Which of the following should you use to help you develop a strategy?

The method/channel used to communicate your message

What is kerning?

The space between letters

What are the three elements of an effective paragraph

Topic sentence, supporting details, transitions

T/F "Which" is used before a non-restrictive (non-essential) phrase.

True

T/F A well structured message hooks the audience and lists the agenda at the beginning of a document.

True

T/F Checking your email three times a day will save you more time than checking your email 30 times a day.

True

T/F Eighty-one percent of business people agree that poorly written material wastes a lot time: it dilutes leadership, reflects fuzzy thinking, and destroys trust.

True

T/F Every written business document should accomplish at least one of the following purposes: help the reader know something, get the reader to do something, or build or maintain good will.

True

T/F In the business world, collaborative groups are assigned, so you may have to work with someone you don't get along with.

True

T/F One of the many challenges you may face in a collaborative situation is motivating members to share the work load.

True

T/F Proper planning is a key element for the success of any project.

True

T/F Solutions are more persuasive than suggestions.

True

T/F The basic plan for a bad news message is one in which the writer clearly wants to keep the reader's goodwill.

True

T/F The following sentence correctly follows the rules of parallelism. All students must read the assigned chapter, write a short summary, and discuss the chapter with a classmate before Monday.

True

T/F The following sentence includes a restrictive (an essential) phrase. Who ate the donuts that I bought for the meeting?

True

T/F The structure of a bad news message depends on the difficulty of the persuasive task: use a direct approach for an easy task and an indirect approach for a difficult or complex task.

True

T/F When telling a reader "no," a writer should usually follow a basic plan that uses an indirect approach.

True

T/F When you invoke the "mercy rule," you must email an electronic copy of the assignment by midnight and bring a hard copy to the next class period.

True

T/F Your audience dictates your business writing style.

True

T/F Your performance and participation in team projects will greatly effect your grade. In other words, if you do not submit quality work, attend team meetings, or meet deadlines, then you could fail the class.

True

How can you make delivering bad new less onerous?

Use honesty, kindness, and clarity

What is one way to optimize the supporting detail in an email?

Use links

Nominalization turns _____ into _____.

Verbs, nouns

"There" and "it" are usually _____ subjects.

Weak

Which of the following is not a purpose-defining question listed in the text?

What change do I want to make?

What are purpose-defining question listed in the text?

What information do I want to share? What feeling do I want to convey? What action do I want to occur?

The textbook mentions four ways to apply paragraph principles when writing an email. Which of the following is one of the four?

Write strong topic sentences

When using graphics, what does "anchoring" mean?

Writing a clear reference to the graphic in body text

When analyzing your internet presence, which of the following should you NOT use?

Your Favorite web browser

Mark the following as either a dependent or independent clause. Although the comedy sketch about the vet was hilarious

dependent

Paragraphs normally move from ______ to ______.

general, specific

Match the graphic with what idea the graphic best communicates: action/concept

icon

Mark the following as either a dependent or independent clause. My dog didn't think it was funny

independent

Match the graphic with what idea the graphic best communicates: topic

infograph

People are persuaded when ________ connect with their __________.

messages, motivations

The subjects "there" and "it" _____.

obscure the real subject of a sentence increase wordiness

Sentences containing nominalizations are often written in _____ voice.

passive

What can you do to make the most of LinkedIn?

publish articles on LinkedIn Add a LinkedIn badge on your email signature Research other LinkedIn profiles

_____ fonts have widened feet at the end of strokes.

serif

What would a good example of "showing" include?

specifics like stats

My brother's hat flew away in the windstorm. The portion of this sentence before flew away is the _____.

subject

The three building blocks of a sentence are the _____.

subject, verb, compliment

Use the _____ case when a pronoun is functioning as both a subject and an object. subjective (subject) objective (object)

subjective

Dependent clauses contain _____ conjunctions.

subordinating

Context for a message is like ______ for an event.

weather

_____ do you want to send to the pizza-making conference in Orlando? Who Whom

who

Use _____ for the subject of a clause; use _____ for the object of a clause.

who; whom

Jared will give a raise to _____ makes the most sales this quarter. whoever whomever

whoever

People should vote for _____ wears the best socks. whoever whomever

whoever


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