MKTG 350 Test 3

Which pricing strategy provides the most flexible introductory base price?

Price skimming

The world's first service economy was _______.

the United States

Which of the following business marketing channels is most likely to be used?

Producer to customer

The most popular type of vertical marketing system is the _______.

contractual VMS

Customers usually have two levels of service expectations: _______ and _______.

desired; acceptable

A company's rental of production space is an example of a _______.

fixed cost

In the absence of government controls, pricing is a(n) _______ and _______ way to adjust the marketing mix

flexible; convenient

When a producer, wholesaler, or retailer has the ability to influence another channel member's goal achievement, it _______.

has channel power

Training can help employees provide consistent service quality, thereby lessening variations in service quality, which is also known as _______.

heterogeneity

Assume a retailer purchases a can of premium dog food at $2.25 and adds 75 cents to the cost, making the price $3. What is the markup as a percentage of selling price?

25%

ACME Corp.'s widgets have elastic demand. If ACME raises the price of widgets, what will be the result?

A decrease in total revenue

Spacely Inc.'s sprockets have inelastic demand. If Spacely raises the price of sprockets, what will be the result?

An increase in total revenue

Which of the following should be accomplished after developing pricing objectives?

Assessing the target market's evaluation of price

Which of the following is calculated by dividing the variable costs by the number of units produced?

Average variable cost

Which of the following is the point at which the costs of producing a product equals the revenue made from selling the product?

Breakeven point

Which of the following is a major advantage of nonprice competition?

Building customer loyalty toward the brand

Which of the following pricing strategies sets the basic product in a product line low, but the price on the items required to operate or enhance it are higher?

Captive pricing

ACME Corp. offers a price discount to encourage prompt payment. Which of the following is it likely to use?

Cash discount

Which of the following is often used by producers of relatively homogeneous products, especially when the target market considers price to be an important purchase consideration?

Competition-based pricing

Which of the following is NOT one of the factors that affect service quality?

Corporate performance

Which of the following price bases is mostly likely to be used for commercial construction projects or custom-made equipment?

Cost-plus pricing

The Federal Trade Commission (FTC) is investigating ACME Corp. for using misleading price tags at its outlet stores to deceive customers into believing they are getting a bargain on Wile E. branded items. Which of the following does the FTC believe ACME is guilty of?

Deceptive pricing

Which of the following shows the quantity of products a firm expects to sell at various prices if other factors remain constant?

Demand curve

Which of the following identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they've come to expect from current products in a specific market?

Disruptive innovation

Which of the following is NOT one of the factors that influence the assessment of value?

Elasticity of demand

Kara Thrace operates a service business that engages in systematically collecting data on brands and prices at competitors' stores. For which stage of the price establishment process would this service be most appropriate?

Evaluating competitors' prices

Which of the following alters a product's versatility, effectiveness, convenience, or safety?

Functional modification

When a product's performance characteristics are at least equal to those of competitive brands and it is priced lower, which of the following is appropriate?

Head-to-head positioning

Which of the following is NOT a means of repositioning a product?

Maintaining the product's marketing mix

To compete effectively on a price basis, a firm should _______.

be the low-cost seller of the product

The Red Cross raises funds to help people recover after fires, tornados, and other disasters. For the Red Cross, the victims of these disasters represent _______.

client publics

The Federal Trade Commission has established guidelines for _______. If the higher price against which the comparison is made is the price formerly charged for the product, the seller must have made the previous price available to customers for a reasonable time period.

comparison discounting

Delivery and installation, financing arrangements, customer training, warranties and guarantees, repairs, layaway plans, convenient hours of operation, adequate parking, and information through toll-free numbers and websites are examples of _______.

customer services

Nonprofit decisions that relate to how ideas and services will be made available to clients relate to _______.

distribution

One of the most important factors in providing high service quality to customers is _______.

employee satisfaction

In any one large metropolitan area, there is usually just one Ferrari luxury sports car dealer. This best illustrates _______.

exclusive distribution

If PetSmart began to acquire very successful local pet stores, this would be an example of _______.

horizontal integration

The fact that you cannot isolate the production of a ride through a ride-share service such as Uber or Lyft from its consumption relates to the service's _______.

inseparability

A price developed in the buyer's mind through experience with the product is a(n) _______.

internal reference price

The primary difference between a service and a good is that a service _______.

is dominated by the intangible portion of the total product

Quality, the overall characteristics of a product that allow it to perform as expected, has two components: _______ and _______.

level; consistency

The development of a product that is closely related to one or more products in the existing product line, but designed specifically to meet somewhat different customer needs is best described as a(n) _______.

line extension

ACME Corp. has a pricing objective to increase its primary product's sales relative to total industry sales. This is best described as a(n) _______.

market share objective

The use of a variety of marketing channels to ensure maximum distribution is best called _______.

multichannel distribution

To reduce prices of services used during slow periods in order to boost demand, marketers may use _______.

off-peak pricing

Chevrolet's Presidents' Day sales are an example of _______.

periodic discounting

Although heterogeneity results in variability in service quality, which makes it difficult to standardize services, it does offer a significant advantage: _______.

the ability to customize

Supply chain management should begin with a focus on _______.

the customer

A product modification differs from a line extension in that _______.

the original product does not remain in the line

Hulu enables consumers to watch select TV shows whenever they want instead of when they are broadcast. This illustrates _______.

time utility

Firefly Space Shuttles is using a strategy of maximizing revenues by making numerous price changes in response to demand, competitors' prices, or environmental conditions. This is best described as _______.

yield management

Traveler's Insurance uses an umbrella in its name to symbolize protection. Such symbols provide cues to overcome which aspect of a service?

Intangibility

Which of the following levels of market coverage is most appropriate for products that have a high replacement rate, require almost no service, and are bought based on price cues?

Intensive distribution

Dell Computer and Harley Davidson are well known for their use of the just-in time (JIT) approach. To which of the following physical distribution activities does the JIT approach belong?

Inventory management

Which of the following is responsible for managing the marketing activities that serve a particular group of customers?

Market manager

Which of the following deletion strategies makes no attempt to give a declining product a new life?

Phase-out

Which of the following involves the processes to obtain resources to create value through sourcing, purchasing, and recycling including materials and information?

Procurement

When you buy a new backpack from LLBean.com, which of the following consumer marketing channels are you using?

Producer to consumer

During which phase of the new product development process is a new product idea turned into a prototype or working model

Product development

Which of the following is responsible for a product, a product line, or several distinct products that make up an interrelated group within a multiproduct organization?

Product manager

Which of the following objectives is likely to be more expensive for a firm as the cost of materials and research and development may be greater?

Product quality

Which of the following product-line pricing strategies is NOT generally used for business products?

Psychological pricing

Which of the following pass on to a business customer the cost savings gained through economies of scale?

Quantity discounts

Which of the following is often favored by intermediaries?

Restricted sales territories

ACME Corp. is going through the new product development process and is selecting ideas with the greatest potential for development for further review. ACME is in which phase of the new product development process?

Screening

Which of the following levels of market coverage is desirable when a special effort, such as customer service from a channel member, is important to customers?

Selective distribution

Which of the following pricing objectives can reduce a firm's risks by helping to stabilize demand for its products?

Status quo

Which of the following integrates the functions of operations management, logistics management, procurement, and marketing channel management so that products are produced and distributed in the right quantities, to the right locations, and at the right times?

Supply chain management

Which of the following is NOT a way in which nonprofit marketing is different from conventional marketing?

The chief beneficiary is who owns it or holds stock in it.

Which of the following have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently?

Third-party logistics firms

Suppliers may use _______ to get rid of slow-moving inventory, while a franchiser may use them to maintain quality control and protect the franchiser's reputation

Tying agreements

Which of the following charges the same price to all customers regardless of geographic location, and the price is based on average shipping costs for all customers?

Uniform geographic pricing

Maria is concerned about both price and quality of a product. Marketers would best describe her as which of the following?

Value-conscious

Which of the following is responsible for all aspects of developing a product: research and development, production and engineering, finance and accounting, and marketing?

Venture team

Which of the following provides time utility by enabling firms to compensate for dissimilar production and consumption rates?

Warehousing

ACME Corp. and Spacely Inc. are engaged in intense price competition in order to boost market share of their widgets. This is best described as _______.

a price war

When customer-contact jobs are contracted out to the homes of workers, it is called _______.

homesourcing

The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds are best described as _______.

positioning

Kimberly-Clark is in the process of eliminating products from the product mix because it no longer satisfies a sufficient number of customers. This is best described as _______.

product deletion

The process of creating and designing products so that customers perceive them as different from competing products is best described as _______.

product differentiation

Price is a key element in the marketing mix because it relates directly to the generation of total _______.

revenue

Customers' perceptions of how well a service meets or exceeds their expectations is best described as _______.

service quality